2015
3
$30,000
$30,000
$237,300
No
Banh Mi Boys is revolutionizing the fast-casual dining scene in the United States with its bold Vietnamese-Cajun fusion cuisine. Founded in 2015 by Peter Nguyen, the brand has quickly gained a loyal following for its innovative approach to traditional Vietnamese sandwiches, known as bánh mì. By combining authentic flavors with a modern twist, Banh Mi Boys offers a unique dining experience that resonates with today's adventurous eaters.
The franchise's commitment to quality ingredients, quick service, and a vibrant atmosphere has positioned it as a standout in the competitive fast-casual market. With multiple locations across Louisiana and Texas, Banh Mi Boys is now seeking passionate entrepreneurs to expand its footprint nationwide.
Unique Culinary Offering: Banh Mi Boys introduces a fresh take on Vietnamese cuisine, appealing to a broad customer base seeking diverse dining options.
Proven Business Model: With a successful flagship location and a growing presence, the franchise has demonstrated its potential for profitability and scalability.
Strong Brand Identity: The brand's fusion of Vietnamese and Cajun flavors creates a distinctive niche, setting it apart from other fast-casual concepts.
Supportive Franchise System: Franchisees benefit from comprehensive training, marketing support, and ongoing operational assistance to ensure success.
Established Year & Founders:
Banh Mi Boys was founded in 2015 by Peter Nguyen, an entrepreneur passionate about introducing authentic Vietnamese flavors to a modern fast-casual dining experience. His vision was to blend traditional Vietnamese culinary techniques with a contemporary twist, making the iconic bánh mì sandwich accessible and appealing to a wide audience.
Brand Journey & Company History:
Starting as a single location in Metairie, Louisiana, Banh Mi Boys quickly became known for its fresh ingredients, bold flavors, and creative menu offerings that fuse Vietnamese and Cajun influences. The brand expanded to multiple locations in Louisiana and Texas, including New Orleans, Killeen, and Plano, thanks to strong customer demand and a scalable operational model.
Ownership & Corporate Structure:
Banh Mi Boys operates as a privately owned franchise. Founder Peter Nguyen continues to play a central role in guiding the brand’s growth, while maintaining strict quality standards and supporting franchisees through a structured franchise system.
Franchise Units & Market Presence in the USA:
Currently, the franchise has 1–3 operating units, with plans to expand nationwide. While still in the early stages of franchising in the United States, Banh Mi Boys has demonstrated a strong market presence in its local regions, establishing itself as a unique player in the fast-casual Vietnamese cuisine segment.
Industry Category:
Banh Mi Boys belongs to the Food & Beverage sector, specifically under Quick Service Restaurants (QSR) and Sandwich/Fusion Cuisine categories. The franchise caters to the growing demand for ethnic, fast-casual dining experiences in the U.S., targeting both young professionals and families seeking flavorful, convenient meals.
Other Key Information:
Known for innovation in the fast-casual segment by fusing Vietnamese and Cajun flavors.
Focused on fresh, high-quality ingredients and customized menu offerings.
Positioned to capitalize on the fast-growing ethnic cuisine trend in the U.S.
Banh Mi Boys offers a comprehensive support system for its franchisees, including:
Pre-Launch Assistance: Guidance on site selection, lease negotiation, and store design to ensure optimal location and layout.
Training Programs: Extensive training covering operations, customer service, and food preparation to ensure consistency and quality.
Marketing Support: Assistance with local and national marketing campaigns to drive brand awareness and customer engagement.
Ongoing Operational Support: Regular visits and consultations to address challenges and implement best practices for continuous improvement.
This robust support system is designed to equip franchisees with the tools and knowledge needed to succeed in the competitive fast-casual industry.
The ideal Banh Mi Boys franchisee is an individual who:
Has a Passion for Food: Demonstrates a genuine interest in the food industry and a commitment to delivering high-quality dining experiences.
Possesses Strong Business Acumen: Has experience in managing operations, finances, and customer relations.
Is Community-Oriented: Engages with the local community and understands the importance of building relationships with customers.
Is Financially Capable: Meets the financial requirements necessary to invest in and operate a franchise location.
Ideal locations for expansion include urban areas with a diverse population and a growing demand for unique dining options.
| Financial Parameter | Details (USD) |
|---|---|
| Initial Franchise Fee | $30,000 |
| Total Initial Investment | $158,500 – $237,300 |
| Net Worth Requirement | $30,000 |
| Cash Requirement | $30,000 |
| Royalty Fee | 5% of monthly sales |
| Advertising/Marketing Fee | Up to 1% of monthly sales |
| Term of Agreement | 10 years (renewable) |
| Break-Even Time | 12–24 months (approx.) |
| Expected ROI | 15–25% annually (approx., varies by location) |
| Franchise Units (Current) | 1–3 units in the USA |
| Potential Revenue Streams | Bánh mì sandwiches, drinks, sides, catering, delivery |
| Infrastructure Cost (Equipment & Buildout) | Included in total initial investment ($80k–$120k approx.) |
| Working Capital | $15,000–$25,000 |
| Marketing Budget (Initial) | $5,000–$10,000 |
