Established
2000
Franchise Units
50
Minimum Investment
$521,000
Franchise Fee
$35,000
Total Investment Range
$830,360
Home Based
No
Description
Barberitos is a fast-casual Tex-Mex restaurant chain that offers fresh, made-to-order burritos, tacos, bowls, and salads. Founded in 2000 by Downing Barber in Athens, Georgia, the brand has grown to over 50 locations across the Southeastern United States. Barberitos is known for its commitment to quality ingredients, customizable menu options, and a vibrant dining experience. In 2022, Barberitos was acquired by WOWorks, a leading better-for-you restaurant platform, further accelerating its growth and brand presence.
Why Invest in This Franchise?
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Proven Business Model: With over two decades of operation and a strong brand presence, Barberitos offers a tested and scalable business model.
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Growing Market Demand: The fast-casual dining sector continues to expand, with consumers seeking healthier, customizable meal options.
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Comprehensive Support: Franchisees receive extensive training, marketing support, and operational guidance to ensure success.
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Brand Recognition: As part of the WOWorks portfolio, Barberitos benefits from enhanced marketing resources and a broader customer base.
Background
- Founded: 2000 in Athens, Georgia.
- Franchising Since: 2002
- Founder: Downing Barber.
- Current Presence: Over 50 active units across the USA, primarily concentrated in the Southeast (Georgia, Florida, North Carolina, South Carolina, and Alabama).
- Industry Category: Fast-Casual Mexican/Southwestern Fusion.
- Ownership: Barberitos is part of the WOWorks family of brands, a powerhouse in the "better-for-you" food space. This provides our franchisees with the backing of a large corporate infrastructure while maintaining the feel of a local brand.
The journey began when Downing Barber traveled the Southwestern US and fell in love with the bold flavors and healthy potential of the cuisine. He returned to Georgia to open the first Barberitos with a mission to serve food that was "clean" before "clean eating" was even a trend. Today, that mission continues as we expand into new territories across the United States.
Support Training
- Pre-Launch Support: We assist with site selection, using advanced demographic analytics to find the "sweet spot" in your local market. We also provide architectural prototypes and construction management guidance.
Academic & Hands-On Training: New franchisees undergo an intensive training program (typically 3–4 weeks) at our corporate headquarters and in-store. This covers everything from the "secret" marinade recipes to P&L management.
Marketing Power: You’ll benefit from a national brand fund and localized marketing toolkits. We handle the high-level digital advertising and social media strategy so you can focus on local store marketing.
Operational Support: A dedicated Franchise Business Consultant (FBC) will conduct regular site visits to help you optimize labor, reduce food costs, and ensure brand standards are met.
Technology: Access to our proprietary POS systems, integrated third-party delivery platforms, and a robust mobile loyalty app.
Ideal Candidate
The "People" Person: You should enjoy interacting with guests and leading a team. This is a high-energy business.
Business Acumen: While restaurant experience is a plus, it isn't mandatory. We value individuals with strong management backgrounds, an understanding of financial statements, and a "growth mindset."
Community Focused: Successful owners are often those who want to sponsor the local high school football team or host spirit nights for local charities.
Investment Capability: Candidates should have the liquid capital and net worth required to scale, potentially into multi-unit ownership.
Location Preference: We are currently targeting suburban hubs, college towns, and high-traffic "power centers" with strong lunch and dinner demographics.
Financial Detail
- Initial Franchise Fee: $35,000
- Initial Investment: $521,000 – $830,360
- Net Worth Requirement: $1,000,000
- Cash Requirement: $350,000
- Veteran Incentives: 25% off franchise fee
- Royalty Fee: 6%
- Ad Royalty Fee: 3%
- Term of Agreement: 10 years
- Is Franchise Term Renewable?: Yes