Established
2003
Franchise Units
15
Minimum Investment
$450,000
Franchise Fee
$35,000
Total Investment Range
$750,000
Home Based
No
Description
Blue Coast Burrito is a vibrant, fast-casual franchise offering a Baja-style Mexican dining experience that combines fresh, made-to-order meals with a fun, beach-inspired atmosphere. Founded in 2003 and headquartered in Brentwood, Tennessee, the brand has carved a niche in the competitive fast-casual dining sector by emphasizing quality ingredients, customization, and a welcoming environment. With a commitment to delivering healthy, flavorful options like build-your-own burritos, fish tacos, and fresh salads, Blue Coast Burrito has become a go-to destination for those seeking a quick yet satisfying meal.
The franchise has experienced significant growth, with average unit volumes exceeding $1 million, reflecting its strong market presence and consumer appeal. As the brand continues to expand, it offers prospective franchisees a proven business model, comprehensive support, and a chance to be part of a dynamic and growing industry.
Why Invest in this Franchise?
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Proven Business Model: Blue Coast Burrito has demonstrated consistent growth and profitability, with average unit volumes surpassing $1 million.
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Strong Market Presence: The brand has established a solid footprint in the Southeastern United States, with plans for further expansion.
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Comprehensive Support: Franchisees receive extensive training and ongoing assistance in operations, marketing, and management.
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Appealing Menu Offering: A diverse and customizable menu caters to a wide range of customer preferences, promoting repeat business.
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Community Engagement: The brand fosters a strong connection with local communities, enhancing customer loyalty and brand recognition.
Background
- Founded: 2003
- Founders: Bill Beadle and a team of hospitality veterans.
- Active Units: 15
- Headquarters: Brentwood, Tennessee.
- Category: Fast Casual Mexican / Baja-Style Grill.
- Current Presence: Focused primarily in the Southeast USA, with a strategic roadmap for nationwide expansion.
The brand journey began with a simple mission: to bring the authentic, fresh flavors of the California coast to the rest of the country. Since its inception in 2003, Blue Coast Burrito has evolved from a local favorite in Tennessee to a regional powerhouse. Ownership has remained dedicated to maintaining the "fresh-mex" integrity, ensuring that even as the brand grows, the salsa is still made from scratch every day.
Support Training
Blue Coast Burrito offers a comprehensive support system to ensure the success of its franchisees:
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Pre-Launch Support: Assistance with site selection, lease negotiation, and restaurant design to ensure optimal location and layout.
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Training Program: A thorough training program covering all aspects of restaurant operations, including food preparation, customer service, inventory management, and financial controls.
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Opening Assistance: On-site support during the grand opening to ensure a smooth launch and initial customer engagement.
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Ongoing Operational Support: Regular visits from field representatives to provide guidance on operations, marketing, and performance optimization.
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Marketing Support: Access to marketing materials, promotional strategies, and social media guidance to build brand awareness and drive traffic.
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Technology Tools: Utilization of proprietary software for point-of-sale, inventory management, and financial reporting to streamline operations.
This robust support framework is designed to empower franchisees to operate efficiently and effectively, leading to sustained business success.
Ideal Candidate
The ideal Blue Coast Burrito franchisee possesses the following attributes:
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Industry Experience: Prior experience in the restaurant or foodservice industry is highly preferred.
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Leadership Skills: Strong management abilities to lead and motivate a team, ensuring high standards of service and operations.
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Community Engagement: A genuine interest in becoming an active part of the local community, fostering customer relationships and brand loyalty.
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Financial Stability: A minimum net worth of $600,000 and liquid capital of at least $150,000 to meet investment requirements.
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Commitment to Quality: A dedication to upholding the brand's standards of food quality, cleanliness, and customer service.
Prospective franchisees should be passionate about delivering exceptional dining experiences and eager to contribute to the brand's growth and success.
Financial Detail
| Category | Details |
| Total Investment Range | $450,000 – $750,000 |
| Minimum Liquid Capital | $200,000 |
| Franchise Fee | $35,000 |
| Royalty Fee | 5% of Gross Sales |
| Marketing Fund | 1% – 2% of Gross Sales |
| Infrastructure Cost | Includes build-out, kitchen equipment, and surf-themed decor. |
| Working Capital | Recommended $50,000 – $75,000 for the first 3-6 months. |