2003
15
$150,000
$35,000
$795,000
No
Blue Coast Burrito is a vibrant, fast-casual franchise offering a Baja-style Mexican dining experience that combines fresh, made-to-order meals with a fun, beach-inspired atmosphere. Founded in 2003 and headquartered in Brentwood, Tennessee, the brand has carved a niche in the competitive fast-casual dining sector by emphasizing quality ingredients, customization, and a welcoming environment. With a commitment to delivering healthy, flavorful options like build-your-own burritos, fish tacos, and fresh salads, Blue Coast Burrito has become a go-to destination for those seeking a quick yet satisfying meal.
The franchise has experienced significant growth, with average unit volumes exceeding $1 million, reflecting its strong market presence and consumer appeal. As the brand continues to expand, it offers prospective franchisees a proven business model, comprehensive support, and a chance to be part of a dynamic and growing industry.
Proven Business Model: Blue Coast Burrito has demonstrated consistent growth and profitability, with average unit volumes surpassing $1 million.
Strong Market Presence: The brand has established a solid footprint in the Southeastern United States, with plans for further expansion.
Comprehensive Support: Franchisees receive extensive training and ongoing assistance in operations, marketing, and management.
Appealing Menu Offering: A diverse and customizable menu caters to a wide range of customer preferences, promoting repeat business.
Community Engagement: The brand fosters a strong connection with local communities, enhancing customer loyalty and brand recognition.
1. Established Year:
Blue Coast Burrito was founded in 2003, making it a well-established brand with more than two decades of experience in the fast-casual dining industry. Its longevity demonstrates stability, resilience, and adaptability in a competitive market.
2. Brand Journey and Company History:
Origins: The brand began with the goal of creating a casual, vibrant dining experience that combines the freshness of Baja-style Mexican cuisine with quick service.
Growth: Over the years, it has expanded from a single location in Tennessee to multiple locations across the Southeastern United States, emphasizing quality, customer experience, and community engagement.
Reputation: Blue Coast Burrito is known for its fresh ingredients, made-to-order meals, and customizable menu, which has earned loyal customers and repeat business.
3. Franchise Units and Expansion:
Currently, Blue Coast Burrito operates approximately 15 franchise locations.
The brand primarily focuses on Tennessee and Alabama, with strategic plans to expand further into other U.S. regions.
Its franchise model is designed for scalability, allowing new franchisees to tap into a proven business system with structured support.
4. Market Presence in the USA:
Blue Coast Burrito occupies a niche in the fast-casual Mexican cuisine sector, competing with other brands like Chipotle, Qdoba, and Moe’s Southwest Grill. Its focus on fresh, high-quality ingredients and a vibrant beach-inspired atmosphere differentiates it from competitors.
5. Industry Category:
The brand falls under the fast-casual dining category, specifically Baja-style Mexican cuisine. This segment is growing rapidly in the U.S., as consumers increasingly seek healthier, customizable, and affordable dining options.
6. Other Key Information:
The company emphasizes community involvement and local engagement, which strengthens brand loyalty.
It has a proven business model, making it an attractive opportunity for investors and entrepreneurs looking to enter the fast-casual franchise market.
The brand maintains high standards in food quality, operational efficiency, and customer service, which helps ensure franchisee success.
Blue Coast Burrito offers a comprehensive support system to ensure the success of its franchisees:
Pre-Launch Support: Assistance with site selection, lease negotiation, and restaurant design to ensure optimal location and layout.
Training Program: A thorough training program covering all aspects of restaurant operations, including food preparation, customer service, inventory management, and financial controls.
Opening Assistance: On-site support during the grand opening to ensure a smooth launch and initial customer engagement.
Ongoing Operational Support: Regular visits from field representatives to provide guidance on operations, marketing, and performance optimization.
Marketing Support: Access to marketing materials, promotional strategies, and social media guidance to build brand awareness and drive traffic.
Technology Tools: Utilization of proprietary software for point-of-sale, inventory management, and financial reporting to streamline operations.
This robust support framework is designed to empower franchisees to operate efficiently and effectively, leading to sustained business success.
The ideal Blue Coast Burrito franchisee possesses the following attributes:
Industry Experience: Prior experience in the restaurant or foodservice industry is highly preferred.
Leadership Skills: Strong management abilities to lead and motivate a team, ensuring high standards of service and operations.
Community Engagement: A genuine interest in becoming an active part of the local community, fostering customer relationships and brand loyalty.
Financial Stability: A minimum net worth of $600,000 and liquid capital of at least $150,000 to meet investment requirements.
Commitment to Quality: A dedication to upholding the brand's standards of food quality, cleanliness, and customer service.
Prospective franchisees should be passionate about delivering exceptional dining experiences and eager to contribute to the brand's growth and success.
Total Investment: $492,500 – $795,000, encompassing franchise fee, build-out costs, equipment, and initial inventory.
Franchise Fee: $35,000.
Minimum Liquid Capital: $150,000.
Net Worth Requirement: $600,000.
Royalty Fee: 5.0% of gross sales.
Advertising Fund Fee: 0.25% of gross sales.
Infrastructure Costs: Varies based on location and build-out specifications.
Marketing Budget: Allocated as part of the advertising fund fee; additional local marketing expenses may apply.
Working Capital: Estimated at $50,000 – $75,000 to cover initial operational expenses.
Expected ROI: Varies based on location, management, and market conditions; prospective franchisees should conduct thorough due diligence.
Break-Even Time: Typically within 18 – 24 months, depending on sales performance and operational efficiency.
Revenue Streams: In-store dining, takeout, catering services, and potential for delivery partnerships.
Investing in a Blue Coast Burrito franchise offers the opportunity to be part of a growing brand with a proven business model, comprehensive support, and a commitment to quality and community.
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