Established
2008
Franchise Units
180
Minimum Investment
$408,675
Franchise Fee
$50,000
Total Investment Range
$650,851
Home Based
No
Description
Unlock an opportunity with barre3, a premier boutique fitness franchise blending ballet barre, yoga, Pilates, and mindfulness into a holistic workout experience. Known for its inclusive, empowering, and community-centered approach, barre3 has differentiated itself in the booming U.S. wellness market through sustained, sustainable growth and omnichannel offerings—studios, on-demand content, and in-studio amenities like Play Lounge childcare. As a franchisee, you benefit from a strong brand presence, ongoing support, a growing market niche, and multiple revenue streams.
Why Invest in This Franchise?
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Proven concept: A balanced, mindful fitness brand founded in 2008 that resonates with today’s wellness-driven consumers.
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Strong growth trajectory: Over 180 studios, including newly acquired Barre Code locations, with plans for rapid domestic and international expansion.
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Omnichannel model: Combining in-person classes with a digital platform that reaches clients in 100+ countries—offering resilience and diversification.
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Unique revenue drivers: Play Lounge childcare facilities and retail partnerships (e.g., Beyond Yoga) add profitability beyond class fees.
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Aligned values: A brand focused on body positivity, inclusivity, and mindful movement—creating an authentic connection with clientele.
Background
- Founded: 2008
- Franchising Since: 2010
- Founders: Sadie and Chris Lincoln
- Related Categories: Barre Fitness, Fitness
- Headquarters: Portland, Oregon
- Parent Company: Barre3
- Leadership: Emerald Lopez, President
- Corporate Address: 25 N. Shaver Portland, OR 97227
Active Units: Over 180+ locations (Domestic and International)
- Category: Boutique Fitness / Wellness
The story of barre3 began in Portland when Sadie Lincoln, a fitness industry veteran, decided to create a workout that felt more like a community and less like a chore. What started as a single studio grew rapidly through a combination of high-quality instruction and a welcoming atmosphere. In 2024, the brand reached a major milestone by acquiring The Bar Method, significantly expanding its footprint and solidified its position as a dominant force in the barre industry. Today, barre3 is recognized as a leader in the USA wellness market, consistently appearing on "Top Franchise" lists for its culture and growth potential.
Franchise Expansion Availability
United States:
The company is actively expanding and is currently offering franchise opportunities across a wide range of U.S. states, including:
Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, and Wyoming.
International Markets:
The brand is also open to global expansion, with franchise opportunities available in:
Asia, Australia/New Zealand, the Middle East, Western Europe, Central America, Canada, South America, and Mexico.
Support Training
Initial Training: Approximately 118 hours total—63 hours in classroom, 55 hours online—for hands-on operational prep.
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Operational & Pre-Launch Support: Assistance with site selection, studio design, construction management, engineers—full build-out guidance.
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Marketing Support: Launch advertising budgets and branded opening materials; ongoing 2% marketing fund contributions to support national branding and campaigns.
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Ongoing Operational Support: Access to software systems, retail guidance, and continuous business model refinement.
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Training Expansion for Acquired Studios: Newly acquired Barre Code instructors are onboarded with barre3 training.
Ideal Candidate
Passion for Wellness: You don't need to be a fitness pro, but you must believe in the barre3 philosophy of balance and body positivity.
People-First Mentality: Success in this business relies on building relationships with clients and managing a team of instructors with empathy.
Business Acumen: Experience in management, marketing, or retail is highly beneficial. You should be comfortable reading a P&L and driving local sales.
Community Roots: Preference is given to owners who live in or have deep ties to the community where the studio will be located.
Investment Readiness: Candidates should have the liquid capital and net worth required to sustain the business through the initial ramp-up phase.
Financial Detail
- Initial Franchise Fee: $50,000
- Total Initial Investment: $408,675 – $650,851
- Minimum Net Worth Required: $500,000
- Minimum Liquid Capital Required: $150,000
- Royalty Fee: 6%
- Advertising/Marketing Fee: 2%
- Franchise Agreement Term: 10 years
- Renewal Available: Yes