2008
200
$277,000
$41,250
$556,000
No
Unlock an opportunity with barre3, a premier boutique fitness franchise blending ballet barre, yoga, Pilates, and mindfulness into a holistic workout experience. Known for its inclusive, empowering, and community-centered approach, barre3 has differentiated itself in the booming U.S. wellness market through sustained, sustainable growth and omnichannel offerings—studios, on-demand content, and in-studio amenities like Play Lounge childcare. As a franchisee, you benefit from a strong brand presence, ongoing support, a growing market niche, and multiple revenue streams.
Proven concept: A balanced, mindful fitness brand founded in 2008 that resonates with today’s wellness-driven consumers.
Strong growth trajectory: Over 180 studios, including newly acquired Barre Code locations, with plans for rapid domestic and international expansion.
Omnichannel model: Combining in-person classes with a digital platform that reaches clients in 100+ countries—offering resilience and diversification.
Unique revenue drivers: Play Lounge childcare facilities and retail partnerships (e.g., Beyond Yoga) add profitability beyond class fees.
Aligned values: A brand focused on body positivity, inclusivity, and mindful movement—creating an authentic connection with clientele.
Founded in 2008 in Portland, Oregon, barre3 was created by Sadie Lincoln and her husband Chris Lincoln. The concept was born from Sadie’s desire to break away from the “no pain, no gain” fitness mentality and instead build a workout rooted in mindful movement, body positivity, and long-term wellness. Blending the precision of ballet barre, the strength of Pilates, and the mindfulness of yoga, barre3 quickly established itself as a unique boutique fitness experience in the United States.
2008 – First studio opened in Portland, Oregon.
2010 – Launched its franchise program under B3 Franchising LLC, offering business opportunities to entrepreneurs passionate about wellness.
2011–2015 – Rapid expansion across the U.S., driven by the growing demand for boutique fitness and lifestyle-driven wellness programs.
2016–2019 – barre3 expanded internationally, with studios in Canada and the Philippines. It also launched barre3 Online, its digital fitness platform that attracted members worldwide.
2020–2021 – Despite pandemic challenges, barre3 leveraged its digital platform to retain and grow membership, keeping the community connected.
2023 – barre3 acquired The Barre Code, adding more than 20 locations, pushing the brand to over 185 studios.
2025 – barre3 acquired Studio Barre, further expanding into California, Montana, Rhode Island, and South Carolina, now totaling 200+ studios globally.
Sadie Lincoln – Co-Founder & CEO: A fitness industry veteran and global wellness leader who envisioned a body-positive and sustainable approach to exercise. Recognized by Time Magazine and other outlets for reshaping the boutique fitness space.
Chris Lincoln – Co-Founder & COO: Brings expertise in operations, business strategy, and franchise development, ensuring consistent growth and high operational standards across all locations.
Operates under B3 Franchising LLC.
Headquarters: Portland, Oregon.
Mix of franchise-owned (151+) and company-owned (6) studios.
Strong brand ecosystem: in-studio fitness, childcare services (Play Lounge), branded retail, and digital memberships.
barre3 is positioned within the $22+ billion boutique fitness industry in the U.S. It competes with brands like Pure Barre, The Bar Method, and YogaSix, but distinguishes itself with:
Mindfulness integration (yoga & meditation elements).
Community-driven model (inclusive, non-competitive environment).
Family-friendly features (Play Lounge childcare).
Omnichannel delivery (studios + online streaming workouts).
Today, barre3 is recognized as one of the leading barre and boutique fitness franchises in North America. With 200+ studios across the U.S., Canada, and the Philippines, plus a digital subscriber base in over 100 countries, it is not only a fitness brand but also a lifestyle movement.
Initial Training: Approximately 118 hours total—63 hours in classroom, 55 hours online—for hands-on operational prep.
Operational & Pre-Launch Support: Assistance with site selection, studio design, construction management, engineers—full build-out guidance.
Marketing Support: Launch advertising budgets and branded opening materials; ongoing 2% marketing fund contributions to support national branding and campaigns.
Ongoing Operational Support: Access to software systems, retail guidance, and continuous business model refinement.
Training Expansion for Acquired Studios: Newly acquired Barre Code instructors are onboarded with barre3 training.
The ideal barre3 franchisee is more than just an investor — they are a passionate entrepreneur who believes in the transformative power of fitness, mindfulness, and community. Since barre3 is a values-driven boutique fitness brand, its franchisees are expected to embody the company’s mission of creating an inclusive, body-positive, and empowering environment for all clients.
Strong interest in health, wellness, and fitness.
Believes in body positivity and inclusivity, aligning with barre3’s philosophy that fitness is for every body type.
Motivated to build community relationships, not just operate a business.
Hands-on and enthusiastic about being an active studio leader, often working closely with staff and clients.
Previous business experience in fitness, health, wellness, hospitality, or service industries is a plus.
While fitness instructor experience is not required, an understanding of customer service and people management is highly beneficial.
Strong organizational and leadership skills to manage staff, marketing, and daily operations effectively.
Experience in multi-unit operations or retail can provide added advantages for investors planning to scale.
Net Worth Requirement: Minimum of $500,000.
Liquid Capital Requirement: At least $100,000 in available liquid assets.
Ability to invest $277,000 – $556,000+ (depending on market and studio size) for total startup costs.
Comfortable with ongoing royalty and marketing fund contributions.
Long-term financial vision — prepared for a break-even period of several years before reaching profitability.
Dedicated to creating a supportive, judgment-free space for clients.
Willing to invest in instructor training and staff development to uphold barre3’s premium class quality.
Advocates for work-life balance and understands barre3’s unique positioning as a fitness brand that values mindfulness as much as movement.
Passionate about supporting women-led entrepreneurship, as many barre3 franchisees are women who left corporate jobs to pursue purpose-driven careers.
Ideal franchisees seek locations in urban or suburban centers with a strong base of health-conscious, affluent, and fitness-oriented consumers.
High-visibility retail areas with complementary businesses (yoga studios, cafés, organic grocers, wellness clinics) work especially well.
Communities where boutique fitness is in demand but not oversaturated by competitors.
| Cost Component | Estimated Amount (USD) |
|---|---|
| Minimum Initial Investment Required | $277,000 |
| Total Investment Range | $277,000 – $556,000+ (up to ~$650,000 in premium markets) |
| Franchise Fee | $41,250 – $50,000 (one-time) |
| Royalty Fee | 6% of gross revenue |
| Marketing/Brand Fund Fee | 2% of gross revenue |
| Working Capital (First 3 Months) | $30,000 – $58,000 |
| Pre-Opening Marketing Budget | $15,000 – $25,000 |
| Infrastructure & Build-Out | $150,000 – $300,000 (leasehold improvements, equipment, design, signage) |
| Retail Inventory & Props | $5,000 – $15,000 |
| Insurance, Licenses, Professional Fees | $5,000 – $12,000 |
| Training & Travel Expenses | $5,000 – $10,000 |
| Technology & Software Systems | $3,000 – $6,000 |
| Average Annual Revenue (AUV) | ~$377,000 per studio |
| Estimated EBITDA Margin | |
| Break-Even Timeline | 2 – 4 years (depending on market and efficiency) |
| Potential Revenue Streams | Membership fees, Play Lounge childcare, retail sales, workshops, barre3 Online subscriptions |
