2020
52
$104,930
$64,950
$158,850
No
Bath Tune-Up is a rapidly expanding bathroom remodeling franchise that offers homeowners affordable, high-quality upgrades without the hassle of traditional renovations. Born from the success of Kitchen Tune-Up, Bath Tune-Up was established in 2020 as a sister brand under Home Franchise Concepts (HFC). The brand has quickly gained recognition for its innovative approach to bathroom transformations, providing services ranging from tub-to-shower conversions to full bath remodels.
With a focus on simplicity, affordability, and efficiency, Bath Tune-Up has become a trusted name in the home improvement industry. The brand's commitment to quality and customer satisfaction has earned it multiple accolades, including rankings on Entrepreneur’s Franchise 500® list in categories such as Top Kitchen/Bath Remodeling Franchises, Top New & Emerging Franchises, and Top Low-Cost Franchises.
Why Invest in this Franchise?
Growing Market Demand: The bathroom remodeling industry is projected to reach $78.57 billion by 2027, with bath remodels remaining one of the highest-ranked investments among all home improvements.
Proven Business Model: Bath Tune-Up operates under the established Home Franchise Concepts umbrella, benefiting from over 30 years of experience in the home services sector.
Low-Cost, High-Profit Model: The franchise offers a scalable business model with low overhead costs, making it accessible for entrepreneurs seeking a profitable venture.
Comprehensive Support: Franchisees receive extensive training and ongoing support, ensuring they have the tools and knowledge to succeed.
Established Year: 2020
Franchise Units: 52 units as of 2024, with a 173.7% increase over the past three years.
Founders: Dave and Cindy Haglund, who opened a cabinet store in South Dakota in 1975. Their success in the kitchen remodeling industry led to the creation of Kitchen Tune-Up in 1988, and subsequently, Bath Tune-Up in 2020.
Ownership: Bath Tune-Up is a subsidiary of Home Franchise Concepts (HFC), a leading franchisor in the home services industry.
Market Presence: Bath Tune-Up operates across the United States and Canada, with plans for further expansion.
Industry Category: Home Improvement – Bathroom Remodeling
Bath Tune-Up offers a comprehensive, step-by-step support system to ensure that franchisees can launch and operate their business successfully. Their approach covers pre-launch, operational, marketing, academic, and ongoing support.
Initial Guidance: Franchisees receive one-on-one coaching during the territory selection process to ensure they choose a profitable location.
Pre-Training Program: A 4-week online pre-training course is provided before the official training, helping franchisees familiarize themselves with company procedures, tools, and operational basics.
Business Setup Assistance: Guidance on registering the business, obtaining licenses, and setting up legal and financial structures.
Hands-On Training: Franchisees attend a 14-day certification program at the Bath Tune-Up Experience Center.
Practical Skills: Training covers all core services including bathroom remodeling, tub-to-shower conversions, vanity and fixture installations, and client management.
Operational Systems: Franchisees are trained on workflow management, scheduling, customer service, and estimating projects.
Launch Action Plan: Franchisees receive a 12-week pre-designed launch plan to guide marketing and operations during the first few months.
Dedicated Launch Coach: A mentor works with franchisees for the first 3–7 months to ensure a smooth opening, addressing challenges like staffing, lead generation, and sales processes.
Marketing Assistance: Includes local advertising guidance, digital marketing strategies, social media campaigns, and promotional tools to attract initial customers.
Field Support: Regional Operations Managers are available to provide guidance, review operations, and help troubleshoot business challenges.
Online Resources: Franchisees get access to proprietary online systems for project management, marketing materials, and reporting.
Workshops & Webinars: Regular educational webinars and workshops are offered to update franchisees on new techniques, products, and industry best practices.
Annual Convention: Franchisees can network, share best practices, and receive advanced training during an annual conference organized by Bath Tune-Up.
Brand Marketing: Centralized marketing campaigns, including TV, radio, and online ads, help boost brand recognition nationally.
Local Marketing Support: Assistance in designing local campaigns, managing social media, and creating promotional events.
Sales Training: Academic training modules cover sales techniques, customer engagement, upselling, and converting leads into projects.
Product & Service Innovation: Franchisees are continually updated with new techniques, products, and tools to stay competitive.
Operational Improvements: Best practices and operational enhancements are shared regularly to increase efficiency and profitability.
Bath Tune-Up seeks motivated individuals who are passionate about home improvement and customer service. The ideal franchisee:
Business Background: No prior industry experience is required; however, a background in sales, marketing, or management is beneficial.
Entrepreneurial Spirit: Must possess a strong desire to own and operate a business, with a focus on growth and customer satisfaction.
Investment Capability: A minimum net worth of $200,000 and liquid capital between $68,930 and $122,850 are required.
Location Preference: Franchisees should be open to operating in protected territories with at least 100,000 households.
| Financial Component | Amount (USD) | Notes |
|---|---|---|
| Initial Franchise Fee | $64,950 | Paid upfront to acquire the rights to operate a Bath Tune-Up franchise. |
| Total Initial Investment | $104,930 – $158,850 | Includes franchise fee, equipment, vehicles, office setup, and working capital. |
| Infrastructure / Equipment Cost | $25,000 – $40,000 | Vehicles, tools, remodeling equipment, and office setup. |
| Marketing / Advertising Budget | $5,000 – $10,000 | Initial marketing campaigns, local advertising, digital promotions, and launch events. |
| Working Capital | $10,000 – $20,000 | To cover operational expenses for the first 3–6 months. |
| Royalty Fee | 4% – 7% of gross revenue | Ongoing monthly fee paid to the franchisor. |
| Advertising / Marketing Fee | 1% of gross revenue | Contributes to national marketing campaigns and brand promotion. |
| Expected Break-Even Time | 12 – 24 months | Depending on market demand, territory size, and operational efficiency. |
| Expected ROI | Varies; typically 20–35% annually | Based on average unit performance and local market conditions. |
| Revenue Streams | $150,000 – $500,000 annually per franchise | Includes tub-to-shower conversions, full bathroom remodels, vanity replacements, fixture upgrades, and lighting improvements. |
| Minimum Net Worth Requirement | $200,000 | To ensure franchisee can support startup costs and initial operations. |
| Liquid Capital Requirement | $68,930 – $122,850 | Readily available cash for immediate business needs. |
