Floor Coverings International Franchise Opportunity

See Cities,

USA & CAN

Established

1988

Franchise Units

250

Minimum Investment

$60,000

Franchise Fee

$93,000

Total Investment Range

$300,000

Home Based

Yes

Description

Floor Coverings International is the #1 rated flooring franchise in North America, offering an award-winning mobile showroom experience that brings the flooring store directly to the customer’s home. Backed by unmatched customer satisfaction, with an industry-leading Net Promoter Score (NPS) of 87, this franchise stands out in the $100 billion flooring industry by delivering convenience, professionalism, and top-tier service. With 800 open territories, it’s a high-demand opportunity built for growth.

Franchisees benefit from a powerful business model that generates an average of $1.8M in sales among the top 50%, along with strong EBITDA margins of 15–20%. The Floor Coverings International franchise system is supported by a seasoned development team with over a century of combined franchising experience and strong validation from existing owners. This is a proven, scalable home improvement franchise built for entrepreneurs ready to deliver a premium customer experience and grow a high-revenue business.

Why Invest in this Franchise?

Investing in a Floor Coverings International franchise means becoming part of a strong, growing brand with a competitive edge. Unlike brick-and-mortar flooring stores with high overhead costs, this franchise uses a mobile showroom model—reducing expenses while maximizing customer convenience. Franchisees benefit from:

Proven Business Model – Built on decades of success and innovation.
High-Growth Industry – The flooring and home remodeling sector continues to expand rapidly in the USA and Canada.
Recession-Resilient Market – Flooring is a necessity in both new construction and renovation projects.
Strong Brand Reputation – Backed by recognition from leading franchise ranking organizations such as Entrepreneur and Franchise Business Review.
Technology & Marketing Advantage – Advanced CRM systems, digital marketing, and lead-generation tools drive customer acquisition.

For entrepreneurs looking for a scalable, service-oriented business, Floor Coverings International offers an attractive mix of financial potential, flexibility, and long-term stability.

Background

Established Year: 1988

Founder: Alan Greenberg
Franchise Units: 250+ locations across the USA & Canada (and growing).
Ownership: Floor Coverings International is part of FirstService Brands, a leading North American franchisor of property services.
Industry Category: Home Improvement, Flooring, Remodeling Services.
Market Presence: With over three decades in business, the brand has become a trusted name for residential and commercial flooring services. Its strong footprint across North America demonstrates its solid franchise system and customer loyalty
Brand Journey: Since its inception, Floor Coverings International has redefined how homeowners shop for flooring by introducing the “mobile showroom” concept. This innovation allows customers to view hundreds of flooring samples in the comfort of their home, ensuring the right fit for their style, lighting, and budget.

Support Training

Floor Coverings International provides one of the most comprehensive training and support systems in the franchise industry. Franchisees are never alone—the brand ensures they are fully equipped for success through:

Pre-Launch Support: Guidance on business setup, territory selection, financing, and pre-opening marketing campaigns.
Initial Training: An intensive onboarding program covering flooring products, sales techniques, mobile showroom operations, customer service, and business management.
Marketing Support: National brand marketing campaigns, digital lead generation, local SEO optimization, and access to proven marketing collateral.
Technology Support: Access to proprietary CRM, scheduling, and customer engagement platforms that streamline operations.
Operational Support: Ongoing assistance from dedicated franchise business coaches and regional directors.
Continuous Education: Regular workshops, webinars, conventions, and peer networking to help franchisees stay ahead of industry trends.
Vendor Partnerships: Strong supplier relationships ensure franchisees get the best pricing, product range, and exclusive deals.

This extensive support system ensures franchise owners can focus on growing their business while leveraging the power of an established brand.

Ideal Candidate

WHO IS OUR IDEAL CANDIDATE?:

Thinks BIG: Multi-Million ambitions. Stretch Limits
Gets JUICE from Leading a Team: They’re culture builders. They’ve hired and fired, some of their biggest career successes come from leading others.
Forever Learner: They have a stack of business books. Jump at opportunities to learn and practice continuous improvement.
Can Make the Investment: $250-300k investment—heavily weighted towards working capital, so that they’ve quickly built themselves a team within the first few months.

What do our Franchisees do?

Networking with other businesses
- This is one the most important components of the business owner's day. Franchisees network with businesses that come across flooring jobs but do not do the flooring work themselves (restoration companies, realtors, architects, remodelers, property management, multi-family unit owners, etc.,)
- Attend BNI meetings, Chamber of Commerce meetings as well as other structured networking opportunities
Leading the team
- Guiding and growing their staff.
- Ensuring that the sales team has leads, is following structure, and hitting their numbers.
- Ensuring that the project coordination team is controlling costs.
Overseeing the business metrics
- Working with Floor Coverings International corporate to ensure the business is hitting financial / time based milestones.
- Ensuring marketing ROI hits budget and goals and ensuring KPI's are on trend for business plan budgets and goals.
Meeting with customers
- Ensuring customer satisfaction as measured and analyzed using NPS (Net Promoter Score).

Financial Detail

Franchise Fee: $93,000 (Regular placement 2 territories)
3 territories $123,000
In the case of a very rural area, we will sell one territory for $53,000 or if only one is left in an area.

Cash Investment: $60,000

Total Investment: $250,000 - $300,000 *for regular placement of 2 territories
Minimum Net Worth: $500,000

Royalty: 5%
Brand Fund: 3%

Average Number of Employees: 2-3
Home Based: Yes, this can be home based with a small receiving warehouse
B2B: Yes - also B2C
Veteran Discount: Yes, 10% of Franchise Fee - No discount on your commission

E-2 VISA Friendly

Although we are prefer not to have semi-absentee, the business does allow for flexibility since we are mobile and do not have store hours. You set your calendar. For the well capitalize candidate we will consider semi-absentee.

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