2007
19
$177,750
$19,900
$334,000
No
Battery Giant is a dynamic and rapidly expanding retail franchise specializing in batteries and related services. Founded in 2007 and headquartered in Troy, Michigan, the company has grown from an e-commerce platform to a robust franchise network. With over 19 locations across the United States, Puerto Rico, and Panama, Battery Giant is positioned as a leader in the battery retail sector. The franchise offers a comprehensive range of products, including automotive batteries, power tool batteries, and custom battery packs, catering to both retail and commercial customers.
Battery Giant's commitment to customer satisfaction is evident through its free battery testing services, competitive pricing, and eco-friendly initiatives like battery recycling programs. The company's business model combines retail sales with commercial services, providing franchisees with multiple revenue streams and a resilient business structure.
Investing in a Battery Giant franchise offers several compelling advantages:
Diverse Revenue Streams: With offerings ranging from retail sales to commercial services, franchisees can tap into multiple income sources.
Proven Business Model: The franchise's blend of retail and commercial services has demonstrated resilience and growth potential.
Comprehensive Support: Battery Giant provides extensive training and ongoing support to ensure franchisee success.
Eco-Friendly Initiatives: Participation in battery recycling programs aligns with growing consumer demand for sustainable practices.
Established Brand Reputation: As a recognized name in the battery retail industry, Battery Giant offers brand recognition that can drive customer loyalty.
Established Year: 2007
Franchise Units: Over 19 locations across the U.S., Puerto Rico, and Panama.
Founders: Kurt H. Smith, CEO/President.
Ownership: Privately owned.
Industry Category: Retail Battery Franchise.
Market Presence: Battery Giant operates in various states, including Michigan, Ohio, Illinois, Arizona, Florida, Arkansas, and Puerto Rico.
Company History: Founded as an e-commerce retailer, Battery Giant expanded into physical retail locations in 2010. The first franchisee-owned stores opened in 2010 in Rochester and Macomb, Michigan. The company has since expanded its footprint both domestically and internationally.
Battery Giant offers a comprehensive support and training program to help franchisees successfully launch and operate their business. Their approach is designed to ensure that franchisees have the knowledge, tools, and guidance they need at every stage.
Before opening a store, Battery Giant provides hands-on, in-depth training covering:
Store Operations – Learn day-to-day operations, inventory management, and customer service protocols.
Point-of-Sale (POS) Systems – Training on the company’s POS software and sales tracking tools.
Commercial Sales – Guidance on approaching business clients, contracts, and bulk orders.
Product Knowledge – Detailed understanding of batteries, chargers, custom packs, and accessories to provide expert advice to customers.
The pre-launch training ensures that franchisees can confidently manage their store from day one.
Battery Giant provides on-site support during the critical early stages:
Store Setup Assistance – Help with layout, signage, and merchandising to maximize visibility and customer flow.
Soft Opening Support – Guidance during the initial days of operations to troubleshoot problems and optimize service.
Grand Opening Assistance – Marketing support, promotional strategies, and operational advice to ensure a strong launch.
Continued Learning – Regular updates on new products, technology, and sales strategies.
Operations Manual – A detailed guide covering policies, procedures, and best practices.
Commercial Sales Manual – Step-by-step instructions for securing and maintaining business accounts.
Proprietary Tools Access – Use of the Battery Finder system and BG Intranet for inventory management and customer service efficiency.
National Marketing Assistance – Guidance on participating in corporate advertising campaigns.
Local Marketing Strategies – Advice on community engagement, local promotions, and digital marketing to drive store traffic.
Brand Recognition – Access to Battery Giant branding resources to maintain consistent messaging and customer trust.
Battery Giant maintains an active support network for franchisees:
Operational Support – Continuous help for any operational issues, including inventory, staffing, and customer service.
Business Development Advice – Assistance in scaling revenue through commercial contracts and custom battery solutions.
Technical Support – Help with POS systems, inventory tracking, and any software used in the store.
The ideal Battery Giant franchisee is:
Entrepreneurial Spirit: Possesses a strong desire to own and operate a business.
Customer-Oriented: Demonstrates a commitment to providing excellent customer service.
Business Acumen: Has experience in retail or service-oriented businesses.
Community Engagement: Actively participates in local community events and initiatives.
Financial Capability: Able to meet the financial requirements for franchise investment.
Location Preference: Ideal locations include high-traffic retail areas and commercial zones.
| Category | Estimated Cost (USD) | Notes |
|---|---|---|
| Franchise Fee | $19,900 – $29,900 | One-time fee for licensing the Battery Giant brand. |
| Total Initial Investment | $177,750 – $334,000 | Includes franchise fee, infrastructure, inventory, working capital, etc. |
| Store Infrastructure/Build-out | $60,000 – $150,000 | Cost for leasing, store setup, signage, shelving, and equipment. |
| Inventory | $20,000 – $50,000 | Initial stock of batteries, chargers, accessories, and custom packs. |
| Working Capital | $20,000 – $40,000 | Operating funds to cover first 3–6 months of expenses. |
| Marketing Budget | $5,000 – $15,000 | Local store marketing; national advertising fees may apply separately. |
| Royalty Fees | 1% – 5% of gross sales | Ongoing monthly fee for brand usage and corporate support. |
| Expected Break-Even Time | 18 – 24 months | Time to cover initial investment, varies by location and management. |
| Expected ROI | Varies; typically 15% – 25% annually | Depends on sales volume, commercial contracts, and operating efficiency. |
| Potential Revenue Streams | Retail battery sales, commercial contracts, custom battery packs, battery recycling | Multiple income sources strengthen business resilience. |
