1993
65
$400,000
$30,000
$750,000
No
Beans & Brews Coffee House is one of the fastest-growing coffeehouse franchises in the USA, known for its signature “High Altitude Roasting™” process that delivers a smoother, richer, and less bitter flavor. With a strong reputation for quality beverages, community engagement, and a welcoming café atmosphere, Beans & Brews has carved out a competitive position in the booming U.S. coffee shop industry. The brand blends traditional coffee culture with modern business systems, making it a lucrative opportunity for aspiring franchise owners.
As a franchise partner, you benefit from a trusted brand that has built a loyal customer base across multiple states, robust franchise support systems, and diverse revenue streams from coffee, specialty drinks, teas, and fresh food offerings. Whether you are an experienced entrepreneur or a first-time business owner, Beans & Brews Coffee House offers the perfect balance of passion, profitability, and proven operations to help you succeed in the competitive coffee market.
Booming Industry: The U.S. coffee market generates over $80 billion annually, with specialty coffee consumption on the rise.
Unique Selling Proposition: Exclusive High Altitude Roasting™ technology ensures premium taste and product differentiation.
Strong Brand Recognition: Established reputation with a growing presence in multiple states.
Scalable Model: Options for single-unit and multi-unit ownership.
Comprehensive Support: Training, marketing assistance, and ongoing operational guidance ensure long-term success.
Community-Driven Concept: Focus on local community involvement enhances customer loyalty and brand reputation.
Founded: 1993
Founders: Jeff and Kevin Laramie
Franchise Launch: 2004
Headquarters: Salt Lake City, Utah
Franchise Units: 65+ locations across the USA (and expanding)
Industry: Coffeehouse, QSR (Quick Service Restaurant)
Ownership: Privately held, family-founded brand with strong regional dominance in the Mountain West.
Beans & Brews began its journey in Salt Lake City with a mission to deliver world-class coffee in a welcoming café atmosphere. Over three decades, the company has expanded steadily while maintaining its values of quality, community, and customer experience. By focusing on sustainable practices and unique roasting methods, the brand has positioned itself as a go-to destination for coffee lovers who want more than just a drink—they want an experience.
Beans & Brews Coffee House provides one of the most comprehensive support programs in the franchise industry, designed to prepare franchisees for every stage of business ownership:
Pre-Launch Support:
Assistance with site selection, lease negotiation, and store design.
Help with business planning, budgeting, and financing options.
Initial Training:
In-depth training at corporate headquarters covering coffee roasting, menu preparation, operations, and staff management.
Hands-on barista training and leadership coaching for franchise owners and managers.
Operational Support:
Proven operating systems with detailed manuals.
Guidance on daily operations, customer service standards, and quality control.
Marketing Support:
Grand opening marketing campaigns.
Access to national advertising, social media promotions, and local store marketing tools.
Professionally designed marketing materials and seasonal product promotions.
Ongoing Support:
Continuous training updates and new product rollouts.
Regular field visits and performance reviews.
24/7 access to corporate support teams and peer networking among franchisees.
The Beans & Brews Coffee House franchise is best suited for:
Entrepreneurs with Passion: Individuals who love coffee, hospitality, and community-driven businesses.
Business-Minded Professionals: Prior experience in retail, foodservice, or management is helpful but not required.
Multi-Unit Investors: Those seeking to expand their portfolio with a scalable, profitable franchise concept.
Community-Oriented Owners: Franchisees who want to actively engage with their local community and build strong customer relationships.
Financial Capability: Investors with the ability to meet initial investment requirements, working capital needs, and ongoing franchise obligations.
Preferred Locations: Suburban neighborhoods, university towns, high-traffic retail areas, and business districts with steady coffee demand.
| Financial Category | Details |
|---|---|
| Total Investment Required | $400,000 – $750,000 |
| Minimum Investment | $400,000 |
| Franchise Fee | $30,000 – $35,000 |
| Royalty Fees | 6% of gross sales |
| Marketing/Advertising Fees | 2%–3% of gross sales |
| Franchise Units (2025) | 65+ (and expanding nationwide) |
| Infrastructure Costs | $250,000 – $450,000 (includes build-out, furniture, equipment, signage) |
| Working Capital | $50,000 – $75,000 |
| Marketing Budget (Grand Opening) | $15,000 – $25,000 |
| Expected ROI | 15%–25% annually (varies by location) |
| Break-Even Timeline | 18–30 months |
Revenue Streams
One of the major strengths of the Beans & Brews Coffee House franchise is its diverse revenue model, designed to maximize profitability and ensure consistent cash flow. Unlike businesses that rely on a single product, Beans & Brews taps into multiple sales channels that appeal to a wide range of customers throughout the day.
Core revenue driver with premium hot and iced coffees, lattes, cappuccinos, mochas, cold brews, and specialty drinks.
Unique High Altitude Roasting™ process sets Beans & Brews apart, allowing franchisees to charge premium pricing.
Strong repeat purchase behavior due to daily coffee consumption trends.
Expands customer base beyond traditional coffee drinkers.
Includes chai teas, iced teas, fruit smoothies, and blended drinks for health-conscious and younger demographics.
Seasonal beverage promotions create spikes in sales (pumpkin spice, holiday blends, etc.).
Complementary menu items like pastries, bagels, sandwiches, wraps, and breakfast items.
Provides additional revenue during morning rush hours, lunchtime, and snack breaks.
Increases average ticket size per customer.
Branded merchandise such as mugs, tumblers, apparel, and accessories.
Retail packaged coffee (beans, grounds, K-cups) for home brewing, boosting brand visibility outside the café.
Creates loyalty and long-term brand association with customers.
Coffee-to-go boxes, bulk pastry orders, and corporate catering packages.
Targets offices, universities, and local businesses for large-volume sales.
Generates consistent weekday revenue beyond in-store traffic.
Digital app and rewards programs encourage repeat visits.
Subscription-based coffee programs (weekly or monthly plans) add predictable recurring revenue.
Many Beans & Brews locations include drive-thru service.
Captures the on-the-go consumer market, significantly increasing transaction volume during morning and afternoon rush hours.
