Established
2012
Franchise Units
9
Minimum Investment
$558,000
Franchise Fee
$40,000
Total Investment Range
$1,001,000
Home Based
No
Description
Beerhead Bar & Eatery is a fast-growing franchise concept in the craft beer and casual dining industry across the USA. Known for its extensive selection of local craft beers, international brews, cocktails, wines, and elevated bar food, Beerhead offers guests a unique “beer-centric” social experience. With a relaxed yet lively atmosphere, Beerhead Bar & Eatery has positioned itself as a destination for beer enthusiasts, casual diners, and social gatherings.
The franchise has earned a strong reputation by blending the passion for craft beverages with high-quality scratch-made food, making it a profitable investment opportunity for entrepreneurs who want to capitalize on America’s booming craft beer and dining market.
Why Invest in this Franchise?
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Fast-growing market – The U.S. craft beer and casual dining industry continues to expand rapidly, making Beerhead a recession-resilient business model.
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Diverse revenue streams – Income from bar sales, food, catering, private events, merchandise, and more.
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Proven concept – A strong operational framework backed by years of experience.
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High customer loyalty – Beerhead attracts both craft beer enthusiasts and casual diners, ensuring repeat business.
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Strong franchisee support – Extensive training, operations guidance, and marketing support ensure success for new investors.
Background
Founded: 2012
Franchising Since: 2015Founders: Greg_Powers and Pat_McCrevan
Headquarters: Hoffman Estates, Illinois
Active Units: 9
Industry Category: Food & Beverage / Craft Beer Bar & Restaurant
The Beerhead journey began in the Chicago suburbs under the original name The Beer Market. The founders recognized a gap in the market: there were plenty of places to grab a domestic light beer, but very few places offered an elevated, educational, and fun environment for the burgeoning craft beer movement. In 2015, the brand evolved into Beerhead Bar & Eatery to emphasize its expanded food program. Today, the brand is a recognized leader in the craft bar space, known for its "365 Rewards" loyalty program and its commitment to local breweries.
Support Training
Beerhead Bar & Eatery provides comprehensive support for franchisees:
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Pre-Launch Support
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Assistance with site selection and lease negotiation.
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Store design, layout, and construction guidance.
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Vendor connections and supplier agreements.
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Operational Training
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Extensive training on daily operations, food preparation, and bar management.
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Staff hiring and training modules.
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Technology systems setup for inventory, POS, and financial management.
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Marketing Support
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Grand opening campaigns with social media, PR, and local promotions.
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Ongoing national marketing and brand-building support.
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Access to professional marketing tools and strategies.
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Academic & Ongoing Training
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Online learning modules for franchisees and staff.
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Regular operational audits to ensure efficiency and profitability.
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Ongoing research and development for menu innovation and seasonal promotions.
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Ideal Candidate
Beerhead Bar & Eatery is best suited for entrepreneurs who are:
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Passionate about the food & beverage industry and craft beer culture.
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Business professionals with experience in restaurant, hospitality, or retail management.
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Investors with strong leadership, people-management, and customer-service skills.
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Financially capable of meeting investment requirements (minimum net worth and liquidity).
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Interested in prime urban, suburban, and high-foot-traffic locations.
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Motivated to be hands-on operators or manage a team to deliver exceptional guest experiences.
Financial Detail
- Initial Franchise Fee: $40,000
- Initial Investment: $558,000 – $1,001,000
- Net Worth Requirement: $400,000
- Cash Requirement: $400,000
- Royalty Fee: 6%
- Advertising Royalty Fee: 1.5%
- Franchise Term: 10 years
- Renewable: Yes