2012
9
$400,000
$40,000
$1,000,000
No
Beerhead Bar & Eatery is a fast-growing franchise concept in the craft beer and casual dining industry across the USA. Known for its extensive selection of local craft beers, international brews, cocktails, wines, and elevated bar food, Beerhead offers guests a unique “beer-centric” social experience. With a relaxed yet lively atmosphere, Beerhead Bar & Eatery has positioned itself as a destination for beer enthusiasts, casual diners, and social gatherings.
The franchise has earned a strong reputation by blending the passion for craft beverages with high-quality scratch-made food, making it a profitable investment opportunity for entrepreneurs who want to capitalize on America’s booming craft beer and dining market.
Fast-growing market – The U.S. craft beer and casual dining industry continues to expand rapidly, making Beerhead a recession-resilient business model.
Diverse revenue streams – Income from bar sales, food, catering, private events, merchandise, and more.
Proven concept – A strong operational framework backed by years of experience.
High customer loyalty – Beerhead attracts both craft beer enthusiasts and casual diners, ensuring repeat business.
Strong franchisee support – Extensive training, operations guidance, and marketing support ensure success for new investors.
Beerhead Bar & Eatery was founded in 2012 by Greg Goodrich and Pat Berger, who shared a vision of creating a vibrant, community-driven establishment where people could enjoy craft beer, great food, and live entertainment in one welcoming space. The brand originally launched in the Midwest and has since expanded to become a recognized national franchise in the casual dining and craft beer industry.
The concept started with a simple idea: combine an extensive selection of rotating craft beers from local and international breweries with chef-inspired food in a fun and social atmosphere. Over the years, Beerhead has built a strong reputation for offering hundreds of beer varieties on tap and in bottles, complemented by a wide menu of artisanal pizzas, sandwiches, appetizers, and cocktails. The brand has successfully positioned itself as a “beer-centric eatery” catering to both passionate beer lovers and casual diners.
2012 – Beerhead Bar & Eatery was officially established.
2014–2018 – The franchise concept was launched, and the brand began expanding outside its founding market.
2021 – Beerhead opened its ninth location in Plano, Texas, marking its entry into new regional markets.
2025 – The brand currently operates 9 franchised units across the U.S., with continued expansion opportunities in prime urban and suburban areas.
Beerhead Bar & Eatery operates under a franchise model. All its 9 units are franchised, with no company-owned stores, allowing local franchise owners to operate independently while receiving strong corporate support for training, marketing, and operations.
Beerhead has gained a loyal following in the casual dining and craft beer market, which has seen steady growth in the U.S. over the last decade. With Americans increasingly seeking experiential dining and craft beverages, Beerhead has positioned itself as a high-potential brand that thrives in areas with active nightlife, strong community engagement, and high foot traffic.
Beerhead Bar & Eatery belongs to the Food & Beverage Franchise sector, with a strong focus on Casual Dining, Bars, and Craft Beer Restaurants.
Beerhead Bar & Eatery provides comprehensive support for franchisees:
Pre-Launch Support
Assistance with site selection and lease negotiation.
Store design, layout, and construction guidance.
Vendor connections and supplier agreements.
Operational Training
Extensive training on daily operations, food preparation, and bar management.
Staff hiring and training modules.
Technology systems setup for inventory, POS, and financial management.
Marketing Support
Grand opening campaigns with social media, PR, and local promotions.
Ongoing national marketing and brand-building support.
Access to professional marketing tools and strategies.
Academic & Ongoing Training
Online learning modules for franchisees and staff.
Regular operational audits to ensure efficiency and profitability.
Ongoing research and development for menu innovation and seasonal promotions.
Beerhead Bar & Eatery is best suited for entrepreneurs who are:
Passionate about the food & beverage industry and craft beer culture.
Business professionals with experience in restaurant, hospitality, or retail management.
Investors with strong leadership, people-management, and customer-service skills.
Financially capable of meeting investment requirements (minimum net worth and liquidity).
Interested in prime urban, suburban, and high-foot-traffic locations.
Motivated to be hands-on operators or manage a team to deliver exceptional guest experiences.
| Category | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $400,000 – $1,000,000 |
| Minimum Investment Required | $400,000+ |
| Franchise Fee | $40,000 – $50,000 |
| Royalty Fees | 6% of gross sales |
| Marketing/Advertising Fee | 2% of gross sales |
| Infrastructure & Build-out Cost | $250,000 – $600,000 |
| Working Capital | $50,000 – $100,000 |
| Marketing Budget (Launch) | $15,000 – $25,000 |
| Franchise Units | Growing across the U.S. |
| Expected ROI | 15% – 25% (average) |
| Break-even Time | 18 – 36 months |
| Potential Revenue Streams | Food sales, bar sales, craft beer events, catering, merchandise, private parties |
