1953
18
$391,000
$25,000
$750,000
No
Belleria Pizza, a cherished institution in Northeast Ohio, offers a compelling franchise opportunity for entrepreneurs seeking to invest in a brand with a rich history and a commitment to quality. Established in 1953 by Lena Bell, Belleria began as a modest carryout pizza shop in Youngstown, Ohio. The brand quickly gained popularity due to its homemade dough, signature sauces, and the finest meats and cheeses available, setting it apart from other pizzerias in the area.
Over the years, Belleria expanded its operations, opening additional locations and introducing a full-service dining experience. In 1999, the company began franchising, allowing others to share in its success and bring authentic Italian cuisine to new communities.
Today, Belleria Pizza operates 16 locations in Mahoning and Trumbull counties and two in the Columbus area. The brand continues to uphold its founding principles of quality, tradition, and community, making it a standout choice for prospective franchisees.
Proven Track Record: With over seven decades in the business, Belleria has established a loyal customer base and a reputation for excellence.
Established Brand: The Belleria name is synonymous with quality Italian cuisine in Northeast Ohio, providing franchisees with a strong brand identity.
Comprehensive Support: Franchisees receive extensive training and ongoing support, ensuring they are well-equipped to succeed.
Community Engagement: Belleria's commitment to community involvement fosters customer loyalty and brand recognition.
Proven Business Model: The franchise offers a time-tested business model with established operational procedures and supplier relationships.
Established Year: 1953
Franchise Units: Over 18 locations across Ohio
Founders: Lena Bell, with subsequent leadership from her daughters and grandsons
Company History: Originating as a small carryout shop, Belleria expanded to a full-service restaurant in 1957 and began franchising in 1999.
Ownership: Privately owned and operated
Market Presence in USA: Concentrated in Ohio, with plans for strategic expansion
Industry Category: Quick Service Restaurant (QSR) – Pizza and Italian Cuisine
Pre-Launch Support: Assistance in site selection, lease negotiation, and store design tailored to the Belleria brand.
Initial Training: A comprehensive two-week program covering operations, customer service, and product preparation.
Ongoing Support: Continuous operational guidance, marketing assistance, and access to proprietary recipes and supplier discounts.
Marketing Support: National and local advertising campaigns, along with strategies to engage the community and drive foot traffic.
Technology Integration: Utilization of a refined financial system developed over years to streamline operations and enhance profitability.
Belleria seeks passionate entrepreneurs who align with its family-oriented values and commitment to quality. Ideal candidates should possess:
Business Acumen: Experience in restaurant management or a strong understanding of business operations.
Community Engagement: A desire to be actively involved in the local community and build lasting customer relationships.
Investment Capability: The financial capacity to meet the initial investment requirements and sustain operations during the startup phase.
Location Preference: Interest in establishing a franchise in Ohio, with potential for future expansion into neighboring states.
| Financial Component | Details / Range |
|---|---|
| Franchise Fee | $25,000 |
| Total Investment Required | $391,000 – $750,000 |
| Minimum Investment Required | Varies by location and facility size |
| Equipment Cost | ~$80,000 (for carryout operations) |
| Territory Holding Fee | $5,000 (once territory is established) |
| Royalty Fee | 3% of gross sales, payable weekly |
| Advertising Fee | 2% of gross sales until 5 stores in the same metro area; recommended additional 1% local advertising |
| Working Capital | Part of total investment; varies by store size and location |
| Expected ROI | Location-dependent; typically positive within 18–24 months |
| Break-Even Time | 18–24 months (based on market and operational efficiency) |
| Potential Revenue Streams | Dine-in, carryout, delivery, catering, event hosting |
| Infrastructure / Build-out Cost | Included in total investment estimate ($391,000–$750,000) |
| Marketing Budget | Included in advertising fee; additional local marketing recommended |
