Established
2008
Franchise Units
470
Minimum Investment
$1,200,000
Franchise Fee
$30,000
Total Investment Range
$2,000,000
Home Based
No
Description
MOD Pizza has redefined the fast-casual pizza segment in the United States by combining speed, customization, and modern brand culture into one highly scalable business model. Known for its artisan, build-your-own pizzas prepared in minutes, MOD Pizza has become a household name among millennials, families, and value-driven consumers who want quality without compromise.
What sets MOD Pizza apart is its ability to balance operational simplicity with strong brand differentiation. Guests enjoy unlimited toppings for a single price, a welcoming in-store experience, and a brand ethos built around inclusivity and purpose. For investors, this translates into a recognizable concept with national awareness, repeat customer appeal, and a format well-suited for dense urban markets, suburban centers, and high-traffic retail locations across the USA.
MOD Pizza operates in one of the most resilient food categories in franchising—pizza—while positioning itself firmly in the fast-casual space, where convenience, customization, and digital ordering continue to drive growth. With a streamlined kitchen design, efficient labor model, and strong off-premise sales mix, MOD Pizza presents a compelling opportunity for qualified operators seeking a modern, growth-oriented restaurant brand.
Why Invest in the MOD Pizza Franchise?
Investing in MOD Pizza means aligning with a brand that has already proven its relevance in a competitive marketplace.
Strong Brand Recognition
MOD Pizza has built national visibility through consistent branding, strategic locations, and a loyal customer base that values both product quality and brand values.
High-Demand Fast-Casual Category
The fast-casual pizza segment continues to outperform traditional quick-service restaurants due to higher perceived quality, customization, and strong digital ordering adoption.
Efficient Operating Model
MOD Pizza’s assembly-line format allows for fast service, predictable food costs, and optimized labor usage—key drivers of long-term profitability.
Purpose-Driven Brand Culture
The company’s people-first culture resonates with today’s workforce and consumers, helping franchise partners attract staff and build strong local community connections.
Scalable, Multi-Unit Potential
The concept is designed for experienced operators interested in multi-unit development, making it attractive for restaurant groups and strategic investors.
Background
Brand Name: MOD Pizza
Established Year: 2008
Founders: Scott Svenson and Ally Svenson
Industry Category: Fast-Casual Pizza Restaurants
MOD Pizza was founded in Seattle, Washington, with a clear mission to modernize the traditional pizza experience. The founders envisioned a brand that combined artisan-quality pizzas, rapid service, and full customization, all delivered at a transparent, affordable price point. This vision helped MOD Pizza quickly stand out in a crowded pizza marketplace dominated by traditional delivery and quick-service chains.
From its early growth stages, MOD Pizza focused on creating a scalable, system-driven restaurant model. Its open-kitchen layout, assembly-line preparation process, and simple menu structure allowed the brand to maintain consistency while expanding across multiple U.S. markets. The concept gained strong traction among younger consumers, families, and urban professionals seeking convenience without sacrificing quality.
Over time, MOD Pizza expanded nationally through a mix of company-operated locations and franchise partnerships. The brand attracted significant institutional investment, which supported rapid expansion, technology adoption, supply chain optimization, and enhanced operational infrastructure. This backing played a key role in accelerating market penetration across major metropolitan areas and suburban retail corridors in the United States.
Franchise Active Units:
MOD Pizza operates approximately 470 active locations across the USA, making it one of the largest fast-casual pizza brands in the country.
Support Training
MOD Pizza offers comprehensive support designed to help franchise partners launch, operate, and scale their businesses successfully.
Pre-Launch Support
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Site selection guidance and market analysis
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Restaurant design and layout specifications
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Construction and build-out coordination
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Equipment sourcing and vendor approvals
Training & Operations
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In-depth initial training covering food preparation, operations, staffing, and customer experience
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On-site opening support during launch
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Detailed operations manuals and standardized procedures
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Ongoing coaching from experienced field support teams
Marketing & Brand Support
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National and regional marketing initiatives
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Digital marketing strategies and loyalty programs
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Social media and local store marketing guidance
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Brand standards and promotional campaigns
Ongoing Support
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Continuous operational reviews and performance benchmarking
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Supply chain management and purchasing power benefits
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Technology systems for POS, online ordering, and reporting
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Access to new menu innovations and operational enhancements
Ideal Candidate
MOD Pizza is best suited for experienced, growth-focused operators who understand multi-unit restaurant management.
Ideal candidates typically include:
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Multi-unit restaurant owners or hospitality professionals
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Strong operational and people-management skills
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Passion for customer experience and team culture
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Financial capability to develop and operate multiple locations
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Willingness to follow brand systems and standards
Investors who value scalability, systems, and brand alignment—rather than absentee ownership—are the strongest fit. MOD Pizza particularly favors franchise partners who can commit to long-term market development within defined territories.
Financial Detail
| Financial Component | Estimated Details |
|---|---|
| Total Investment Required | USD $1.2 million – $2.0 million |
| Minimum Liquid Capital | Approx. $500,000+ |
| Franchise Fee | $30,000 – $50,000 per unit |
| Initial Franchise Units | Typically multi-unit development preferred |
| Real Estate & Leasehold Improvements | $600,000 – $1.1 million (location-dependent) |
| Equipment & Kitchen Setup | $200,000 – $350,000 |
| Furniture, Fixtures & Signage | $100,000 – $200,000 |
| Technology & POS Systems | Included in setup costs |
| Initial Marketing & Grand Opening | $15,000 – $30,000 |
| Working Capital (3–6 months) | $100,000 – $200,000 |
| Royalty Fee | Approx. 5% – 6% of gross sales |
| Brand / Marketing Fund Contribution | Approx. 2% – 3% of gross sales |
| Expected ROI | Market- and operator-dependent |
| Estimated Break-Even Period | 24 – 36 months |
| Primary Revenue Streams | Dine-in, takeout, delivery, online ordering, catering |