Established
2015
Franchise Units
1
Minimum Investment
$104,950
Franchise Fee
$25,000
Total Investment Range
$454,400
Home Based
No
Description
Benjie's Munch is redefining comfort food with a global twist.Founded by Chef Benjie De Los Santos in 2015, the brand began as a food truck in San Antonio, Texas, and quickly gained a loyal following.By 2017, the first brick-and-mortar location opened, offering a menu that blends American classics with international flavors.The concept, dubbed "New American Global Comfort Food," emphasizes fresh, seasonal ingredients and bold, nostalgic flavors.Benjie's Munch has garnered local acclaim, including winning the San Antonio Grilled Cheese Festival in 2018.The brand's commitment to quality and innovation has positioned it as a standout in the competitive comfort food market.
Why Invest in this Franchise?
Investing in a Benjie's Munch franchise offers:
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Proven Concept: A unique menu that resonates with a wide audience.
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Brand Recognition: Established presence in San Antonio with positive customer reviews.
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Flexible Formats: Options for both mobile units and brick-and-mortar locations.
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Comprehensive Support: Training and ongoing assistance to ensure franchisee success.
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Scalability: Potential for growth in various U.S. markets.
Background
- Founded: 2015
- Founders: Chef Benjie Arredondo
- Franchising Since: 2022
- Franchise Active Units: 1
- Industry Category: Fast-Casual / Elevated Comfort Food
- Headquarters: San Antonio, TX 78216
- Canada: No
- International: No
- Absentee Ownership Allowed: No
- Mobile / Home-Based: Yes
- B2B: No
- Exclusive Territory Provided: Yes
Market Presence: Expanding across the Southern United States with a focus on high-traffic suburban and urban "foodie" hubs.
The story began with Chef Benjie Arredondo, whose passion for eclectic flavors led him to open a food truck that quickly became a local sensation. The transition to a brick-and-mortar location proved that the "Munch" magic was scalable. Over the years, Benjie’s Munch has transitioned from a local secret to a recognized name in the industry, maintaining its commitment to from-scratch cooking and genuine hospitality.
Support Training
Pre-Launch Support
Site Selection: Expert guidance on finding the "sweet spot" location with high visibility and the right demographics.
Build-out & Design: Standardized blueprints to help you create that signature "Munch" atmosphere.
Comprehensive Training
The "Munch" Academy: An intensive training program covering everything from culinary techniques and food prep to POS systems and staff management.
On-Site Opening Team: We send our experts to your location for the grand opening to ensure a smooth launch.
Ongoing Operations & Marketing
Marketing Engine: Access to professional brand assets, social media strategies, and local store marketing playbooks.
Supply Chain Management: Leverage our relationships with vendors to ensure you get the best prices on high-quality ingredients.
Ideal Candidate
We aren't looking for silent investors; we’re looking for "Munchers." The ideal candidate includes:
The Foodie Entrepreneur: Someone who actually cares about the quality of the food being served.
Community Leaders: People who want to be the "neighborhood spot" where locals gather.
Operational Mindset: Previous experience in the restaurant or hospitality industry is a major plus, though not strictly required if you have strong management skills.
Financial Capability: Candidates should have the liquid capital to weather the first year of growth and a desire to eventually scale to multi-unit ownership.
Financial Detail
- Initial Franchise Fee: $19,000 – $25,000
- Initial Investment: $104,950 – $454,400
- Net Worth Requirement: $19,000
- Cash Requirement: $19,000
- Royalty Fee: 6%
- Ad Royalty Fee: 1%
- Term of Agreement: 10 years
- Is Franchise Term Renewable?: Yes