2014
50
$250,000
$30,000
$500,000
No
Embark on a flavorful journey with Bezoria MidEast Street Eats, a dynamic fast-casual restaurant brand that brings the vibrant tastes of the Mediterranean to the American dining scene. Founded in 2014 by Yogi Patel and Imtiaz Ramzan, Bezoria has quickly become a beloved destination for food enthusiasts seeking healthy, customizable, and authentic Mediterranean cuisine. With a commitment to fresh ingredients, bold flavors, and exceptional customer service, Bezoria offers a unique dining experience that resonates with a diverse clientele.
As the brand continues to expand, Bezoria presents an exciting franchise opportunity for entrepreneurs looking to invest in a proven business model with strong growth potential. With multiple locations already established in the Southeastern United States, including Georgia, Bezoria is poised for nationwide expansion, aiming to open 50 new locations by 2025 .
Proven Business Model: Bezoria's success is built on a tested and refined operational framework, ensuring consistency and efficiency across all locations.
Growing Market Demand: The increasing consumer preference for healthy, flavorful, and customizable dining options positions Mediterranean cuisine as a trending choice in the fast-casual sector.
Brand Recognition: With a strong presence in the Southeastern U.S. and a loyal customer base, Bezoria's brand is gaining recognition and trust in the marketplace.
Comprehensive Support: Franchisees receive extensive training and ongoing support in operations, marketing, and business development, setting them up for long-term success.
Established Year: Bezoria was founded in 2014 by Yogi Patel and Imtiaz Ramzan. The brand emerged with a vision to bring authentic Mediterranean flavors to the fast-casual dining scene in the United States.
Founders & Vision:
Yogi Patel – Entrepreneur with a focus on scalable restaurant operations.
Imtiaz Ramzan – Culinary enthusiast and restaurateur, passionate about creating fresh, healthy, and customizable meals.
Together, they aimed to combine quality food with a fast-casual, approachable dining experience.
Brand Journey & Company History:
The first Bezoria outlet opened in Atlanta, Georgia, quickly gaining popularity for its fresh ingredients, vibrant flavors, and made-to-order Mediterranean meals.
Bezoria positioned itself uniquely in the market as a fast-casual Mediterranean concept, bridging the gap between quick-service restaurants and full-service dining.
Over the years, the brand built a loyal customer base, known for its consistency, quality, and engaging customer experience.
Franchise Units:
Bezoria currently operates several company-owned locations in the Southeastern U.S., primarily in Georgia.
Plans are underway to expand to 50+ locations nationwide by 2025, highlighting strong growth potential.
Ownership:
Bezoria remains a privately owned company, which allows the founders to maintain control over quality, branding, and operational standards.
Market Presence in the USA:
Bezoria has a strong foothold in the Southeastern U.S., especially in urban and suburban areas with high demand for fast-casual, healthy dining options.
Its presence is steadily expanding, with franchise opportunities aimed at investors nationwide.
Industry Category:
Bezoria belongs to the Fast-Casual Mediterranean Dining segment, a growing niche within the U.S. restaurant industry.
The brand leverages the trending consumer preference for healthy, flavorful, and customizable meals, making it highly relevant in today’s market.
Other Notable Information:
The company emphasizes freshness, customization, and speed of service, making it an attractive investment for franchisees looking to capitalize on health-conscious dining trends.
Bezoria combines in-store dining, carryout, catering, and online ordering, allowing multiple revenue streams.
Its brand identity and menu consistency across locations make it easier for franchisees to replicate the business model successfully.
Bezoria is committed to ensuring its franchisees succeed by offering comprehensive support and structured training programs before, during, and after the launch of a franchise location. The support covers operational, marketing, academic, and ongoing business guidance, making it easier for franchisees to replicate the brand’s proven business model.
Before opening a franchise, Bezoria provides extensive assistance to ensure a smooth launch:
Site Selection & Evaluation: Expert guidance in selecting optimal locations with high customer traffic and growth potential.
Lease Negotiation Support: Assistance in negotiating lease terms for favorable rental conditions.
Store Design & Layout: Support in designing functional, aesthetically pleasing restaurant layouts aligned with brand standards.
Regulatory Compliance: Guidance on permits, health codes, and local regulations to avoid legal hurdles.
Franchisees receive hands-on, detailed training covering every aspect of running a Bezoria restaurant:
Food Preparation & Safety: Training on Mediterranean recipes, ingredient handling, and food safety protocols.
Inventory & Supply Management: Efficient stock tracking, supplier coordination, and waste reduction strategies.
Customer Service Excellence: Training staff to deliver the signature Bezoria customer experience.
POS & Technology Systems: Instruction on point-of-sale systems, order management, and reporting tools.
Bezoria ensures that franchisees have the tools to effectively market their location:
Marketing Toolkit: Access to brand-approved marketing materials, including social media content, signage, and promotions.
Local Marketing Guidance: Strategies tailored to attract local customers and build community engagement.
Digital Marketing Support: Guidance on online ordering platforms, SEO strategies, and digital advertising campaigns.
Continuous education and operational guidance help franchisees maintain quality and efficiency:
Staff Training Programs: Regular training for new hires and ongoing skills enhancement for existing staff.
Operational Audits: Periodic reviews of operations to ensure adherence to brand standards.
Business Development Coaching: Guidance on optimizing revenue, reducing costs, and expanding local market share.
Franchisee Community: Access to a network of other franchisees to share insights, best practices, and problem-solving tips.
Launch Assistance: Bezoria team actively assists during the first weeks of operations to ensure smooth processes.
Menu Innovation Support: Help in introducing seasonal or promotional menu items while maintaining brand consistency.
Ongoing Communication: Regular updates on industry trends, operational improvements, and new marketing initiatives.
Bezoria seeks motivated, skilled, and passionate entrepreneurs who are aligned with the brand’s vision of delivering fresh, flavorful, and customizable Mediterranean cuisine through a fast-casual dining experience. The ideal franchisee is someone who can combine business acumen with a commitment to operational excellence and customer satisfaction.
Foodservice or Hospitality Experience: Individuals with prior experience in restaurants, catering, or hospitality operations have an advantage but are not strictly required.
Entrepreneurial Mindset: Franchisees should have a proactive approach to business management, problem-solving, and growth strategies.
Operational Understanding: Familiarity with managing staff, inventory, budgets, and day-to-day restaurant operations is highly beneficial.
Team Leadership: Ability to recruit, train, and retain a motivated team, fostering a positive workplace culture.
Decision-Making: Capable of making informed operational, financial, and marketing decisions that impact store performance.
Delegation Skills: Comfortable balancing direct oversight with empowering staff to handle daily tasks efficiently.
Commitment to Service: Passion for providing an exceptional customer experience that aligns with Bezoria’s brand standards.
Community Engagement: Interest in building a local customer base, participating in community events, and driving brand loyalty.
Investment Readiness: Must have sufficient capital to cover the initial franchise investment, working capital, and operational expenses during the early months.
Financial Discipline: Ability to manage budgets, control costs, and achieve profitability within the projected break-even period.
Food Enthusiasm: Appreciation for Mediterranean cuisine and commitment to delivering quality, fresh, and customizable meals.
Growth-Oriented Mindset: Interest in long-term business growth and the potential to open multiple franchise units in the future.
Ideal franchisees are often interested in urban or suburban areas with diverse populations, high foot traffic, and growing demand for healthy, fast-casual dining options.
Willingness to adhere to the brand’s guidelines while tailoring marketing and community engagement strategies to the local market.
Resilient & Adaptable: Ability to navigate challenges in a competitive restaurant environment.
Collaborative Spirit: Open to working closely with the Bezoria support team and other franchisees to share insights and best practices.
Brand Ambassador: Represent Bezoria’s values, culture, and quality standards consistently across all customer interactions.
| Financial Element | Details / Range |
|---|---|
| Total Investment Required | $250,000 – $500,000 (varies based on location, leasehold improvements, and equipment costs) |
| Minimum Investment Required | $250,000 |
| Franchise Fee | $30,000 – $50,000 (one-time fee for brand licensing, training, and support) |
| Number of Franchise Units | Currently several in Southeastern U.S.; expansion plan: 50+ locations nationwide by 2025 |
| Infrastructure / Build-Out Cost | $150,000 – $300,000 (includes store design, kitchen equipment, furniture, and POS systems) |
| Marketing Budget | 2–4% of gross sales (for local advertising, promotions, and social media campaigns) |
| Working Capital | $25,000 – $50,000 (to cover initial operational expenses and staffing before break-even) |
| Royalty Fees | 5–6% of gross sales (ongoing fee for brand support and continued training) |
| Expected ROI | 20–30% annually (depending on location, operational efficiency, and market conditions) |
| Break-Even Time | 12–18 months |
| Potential Revenue Streams | In-store dining, carryout, catering, online ordering, special promotions |
