Established
1979
Franchise Units
5
Minimum Investment
$350,000
Franchise Fee
$30,000
Total Investment Range
$900,000
Home Based
No
Description
Jumburrito is one of West Texas’s most beloved homegrown food brands, known for serving authentic Tex-Mex breakfast burritos and hearty Mexican-inspired meals that have built a cult-like following over four decades. What began as a small family venture has evolved into a recognizable regional name with a reputation for quality, consistency and warm hospitality. Today, Jumburrito is emerging as a powerful franchise opportunity for investors who want to enter the booming Tex-Mex and fast-casual breakfast space—a segment that continues to show rapid national growth.
The brand blends old-school recipes with modern operational systems, creating a business model that feels both traditional and scalable. From its scratch-made salsas to its signature burritos, Jumburrito has positioned itself as a comfort-driven food concept with deep customer loyalty and strong repeat visit patterns. As consumers increasingly seek fast, fresh and flavorful food options, Jumburrito stands out as a franchise poised for expansion across suburban and metro communities throughout the United States.
Why Invest in This Franchise?
Investing in Jumburrito offers a rare chance to join a mature brand with decades of operational history while tapping into the high-demand Tex-Mex and breakfast-focused QSR categories. The menu keeps food costs predictable and labor manageable, which helps franchisees maintain strong unit-level economics. Jumburrito also consistently attracts morning, lunch and evening traffic—allowing franchise owners to maximize all three dayparts.
The brand’s simple kitchen layout, streamlined prep processes and compact footprint support lower build-out costs compared to many restaurant franchises. Its menu features high-margin items, affordable ingredients and efficient production systems that reduce waste and increase profitability. Combined with a loyal customer base and strong brand recognition across Texas, Jumburrito offers franchisees the foundation to grow confidently with comprehensive support at every stage.
Background
Established Year: 1979
Founders: Lydia and Ray Sanchez
Franchise Active Units: Multiple locations across Texas, with opportunities for expansion across the USA
Industry Category: Fast-Casual, Tex-Mex, Breakfast & Mexican-Inspired QSR
Headquarters: Texas, USA
Jumburrito was created with a simple mission—to serve authentic homemade burritos inspired by family recipes. Starting from a small walk-up stand in Midland, Texas, the company quickly became a local favorite thanks to its signature burritos, fresh tortillas, flavorful fillings and friendly service. Over the decades, the brand refined its operations, expanded its menu and standardized its systems to support a full franchise model.
Today, Jumburrito remains family-inspired but professionally managed. Its leadership team continues to innovate while honoring the brand’s original culture and culinary roots. Its expansion strategy focuses on partnering with committed franchise operators who understand community-driven food concepts and want to build long-term neighborhood loyalty.
Support Training
Jumburrito provides a comprehensive franchise support system designed to ensure that every new operator launches confidently and maintains consistent operational performance.
Pre-Launch Support:
• Assistance with site selection and demographic analysis
• Guidance on lease negotiation and architectural planning
• Restaurant design, layout and equipment specifications
• Vendor sourcing, approved supply chain setup and initial inventory planning
Training:
• Multi-week training program covering food prep, kitchen management, menu execution and safety standards
• In-store hands-on training for the franchisee and key staff
• Management training covering labor management, cost control, customer service and brand culture
• Ongoing access to training modules and updated SOPs
Operational Support:
• Opening week support from a dedicated launch team
• Continuous operational coaching and field visits
• Performance audits, menu updates and process improvements
• Technology onboarding for POS, reporting tools and staffing systems
Marketing Support:
• Pre-opening marketing blueprint, local store marketing templates and digital marketing guidance
• National brand campaigns and seasonal promotions
• Social media assets, brand guidelines and promotional content
• Local strategies for community engagement and growth
Ideal Candidate
Jumburrito seeks entrepreneurs who value community, hospitality and consistent operational execution. Ideal candidates include:
• Individuals with experience in restaurant, hospitality or retail operations
• Multi-unit operators looking to expand their portfolio with a manageable, scalable concept
• First-time business owners with strong financial capability and a passion for hands-on leadership
• Investors who appreciate Tex-Mex cuisine and want to introduce a proven regional favorite to new markets
• Community-focused owners who enjoy building customer relationships and creating a welcoming local brand presence
The franchise is well-suited for high-traffic suburban neighborhoods, college towns, highway corridors and mixed-use commercial zones where convenience and flavor drive foot traffic.
Financial Detail
Total Investment Required: $400,000 – $900,000 (depending on size, build-out and market)
Minimum Investment Required: Approximately $350,000
Franchise Fee: $30,000 – $40,000
Franchise Units: Multiple locations in Texas with opportunities for expansion
Infrastructure & Build-Out Costs: $250,000 – $600,000
Marketing Budget: $10,000 – $25,000 for grand-opening and initial digital campaigns
Working Capital: $30,000 – $75,000
Royalty Fees: Typically 5% – 6% of gross sales
Marketing/Brand Fund Fee: Around 1% – 2%
Expected ROI: Potential to achieve 15% – 20%+ depending on operations, labor and market performance
Break-Even Time: Commonly 12 – 24 months
Revenue Streams:
• Breakfast burritos
• Tex-Mex entrées and bowls
• Catering and corporate meal orders
• Takeout, drive-thru and third-party delivery
• Family meal packs and combo offerings
This financial model positions Jumburrito as a competitive option in the fast-casual Mexican category, with strong profit potential and a stable, proven menu that drives repeat business.