2004
75
$500,000
$40,000
$951,000
No
The b.good franchise is a pioneering brand in the fast-casual restaurant industry, delivering farm-to-table inspired meals with a healthier twist. Founded on the principle of “real food, made by real people,” b.good has carved a niche in a market saturated with traditional burger and fast-food chains. Unlike others, b.good emphasizes local sourcing, scratch cooking, transparency, and community engagement.
The menu features better-for-you burgers, wholesome grain bowls, fresh salads, smoothies, and all-natural shakes, catering to the rapidly growing consumer base that demands both taste and nutrition in their dining choices. With its strong brand reputation, loyal customer following, and innovative approach to sustainability, b.good has established itself as one of the most forward-thinking fast-casual franchises in the USA.
Positioned at the intersection of health, convenience, and affordability, b.good appeals to today’s millennial and Gen-Z diners as well as families seeking fresh alternatives to conventional fast food. For entrepreneurs, it presents an opportunity to partner with a recognized, values-driven brand that balances profitability with purpose.
Fast-Growing Market Segment – The better-for-you fast-casual sector is one of the fastest-growing areas in food service, with consumers demanding healthier dining options.
Unique Brand Identity – Unlike generic burger or salad chains, b.good combines comfort food with clean eating, creating a differentiated niche.
Proven Business Model – With nearly two decades of operational success, the franchise system is tested, refined, and scalable.
Comprehensive Training & Support – Franchisees are guided through every stage of ownership with pre-launch, marketing, and operational support.
Strong ROI Potential – Units historically generate $1M+ annual revenue potential, with sustainable margins and multiple revenue streams.
Community-Centric Approach – Brand ethos emphasizes supporting local farms and neighborhoods, creating goodwill and repeat customer loyalty.
Scalability – Opportunities for multi-unit development exist, supported by experienced leadership and modern franchise infrastructure.
Established Year: 2004
Founders: Anthony Ackil and Jon Olinto, childhood friends from Boston, Massachusetts.
Brand Concept: Inspired by homemade meals, b.good launched with the promise of food made by people, not factories.
Franchising Launch: 2012, after nearly a decade of perfecting the brand’s systems.
Franchise Units: Grew from 7 units in 2010 to 75+ locations by 2019 (USA, Canada, Europe).
Ownership: In 2018, industry veteran Chris Fuqua (former Dunkin’ Donuts executive) became CEO, bringing scalability and franchise growth expertise.
Market Presence: Strong footprint in New England and beyond, with locations across the USA and internationally.
Industry Category: Fast-casual, farm-to-table, better burger, health-focused dining.
This journey shows how b.good evolved from a local Boston concept to an internationally recognized healthy fast-casual franchise brand.
b.good offers end-to-end franchisee support to ensure operational success:
Pre-Launch Support:
Site selection and territory analysis.
Build-out and design assistance.
Supplier and equipment sourcing.
Training Program:
8-week hands-on training program covering all restaurant roles, food prep, and management.
Franchisees are trained in an operational restaurant, eventually running it independently before launch.
Opening Assistance:
Corporate support team on-site during grand opening.
Initial marketing campaigns and community outreach support.
Operational Support:
Field visits and ongoing consultation.
Access to best practices, updated recipes, and seasonal menu rollouts.
Proprietary operations software and intranet platform.
Marketing Support:
National and regional advertising programs.
Digital marketing campaigns, including SEO, social media, and loyalty programs via the b.good mobile app.
Customizable local store marketing materials.
Ongoing Support:
Franchisee conferences, newsletters, and continuing education.
Assistance with staffing, cost control, and profitability optimization.
This comprehensive framework ensures every franchisee is supported not only at launch but throughout their business journey.
The ideal b.good franchise partner is:
Passionate About Healthy Living – Values sustainable, fresh, locally sourced food.
Hands-On Operator – Engaged in day-to-day operations, not just a passive investor.
Business & Leadership Experience – Background in hospitality, retail, or management preferred, but not mandatory.
Financially Qualified – Meets liquidity and net worth requirements to sustain investment.
Community Oriented – Thrives on building local connections and engaging with customers.
Growth Mindset – Interested in single-unit ownership with potential expansion into multi-unit operations.
Location Preference – Best suited for urban areas, high-traffic suburbs, near universities, office parks, and health-conscious communities.
| Item | Estimated Cost |
|---|---|
| Total Investment | $545,000 – $951,000 (varies by location & size) |
| Minimum Investment | ~$400,000 – $500,000 |
| Franchise Fee | $40,000 (+ $10,000 for additional units in area development) |
| Infrastructure/Build-Out | Included in total investment (design, furnishings, equipment) |
| Marketing Budget | 1.5% – 2% of gross sales |
| Working Capital | $50,000 – $100,000 (within total investment) |
| Royalty Fee | 5% of gross revenue |
| Required Net Worth | $1,000,000 |
| Liquid Assets Required | $250,000 |
| Expected ROI | Annual revenues ~$1M+ per unit possible |
| Break-Even Time | Approx. 3 – 5 years depending on location & management |
| Revenue Streams | Core dine-in sales, delivery, take-out, loyalty programs, seasonal menu items |
