2008
20
$97,000
$40,000
$589,800
No
BGR The Burger Joint, also known as Burgers Grilled Right, is a premium burger franchise that has carved out a niche in the competitive American fast-casual dining sector. Founded in 2008 by Mark Bucher in Bethesda, Maryland, the brand has grown into a nationally recognized name, offering a chef-driven menu centered around its proprietary blend of prime, dry-aged beef grilled over an open flame. With a commitment to quality and a focus on fresh, locally sourced ingredients, BGR provides a unique and elevated burger experience that appeals to a broad demographic.
The franchise's reputation for excellence is reflected in its expansion, with over 20 locations across the United States and additional units under development. BGR's ability to deliver a consistent, high-quality product has made it a preferred choice for burger enthusiasts, positioning it as a leader in the "better burger" category.
Investing in a BGR The Burger Joint franchise offers several compelling advantages:
Proven Business Model: With a track record of over 20 locations and a strong brand presence, BGR provides a tested and scalable business model.
Strong Brand Recognition: The brand's commitment to quality and innovation has garnered a loyal customer base, enhancing marketing efforts and customer retention.
Comprehensive Support: Franchisees receive extensive training and ongoing support, ensuring operational efficiency and business growth.
Semi-Absentee Ownership: The franchise model allows for semi-absentee ownership, providing flexibility for investors.
High-Quality Product Offering: The exclusive use of a proprietary beef blend and fresh ingredients sets BGR apart in the competitive burger market.
Established Year: 2008
Franchise Units: Over 20 locations across the United States, with additional units under development.
Founders: Mark Bucher
Brand Journey: From its inception in Bethesda, Maryland, BGR has expanded nationally, gaining recognition for its commitment to quality and innovation in the burger industry.
Ownership: Acquired by Chanticleer Holdings in 2015, providing additional resources and support for expansion.
Market Presence: Active in multiple states across the U.S., with plans for further expansion.
Industry Category: Fast-Casual Dining – Premium Burgers
BGR The Burger Joint offers a robust support and training program to ensure franchisee success:
Pre-Launch Support: Assistance with site selection, lease negotiation, and store design to ensure optimal location and setup.
Training Program: A comprehensive two-week training program conducted in Washington, D.C., covering both classroom instruction and hands-on experience in a live restaurant environment.
Operational Support: Ongoing support in areas such as inventory management, staffing, customer service, and operational procedures.
Marketing Assistance: Guidance on local and national marketing strategies, including promotional campaigns and digital marketing efforts.
Technology Integration: Training on point-of-sale systems, data reporting, and other technological tools to streamline operations.
Continuous Education: Access to updated training materials and resources to keep franchisees informed of industry trends and best practices.
The ideal BGR The Burger Joint franchisee is:
Business-Oriented: Possesses strong managerial skills and business acumen.
Passionate About Quality Food: Has a genuine interest in delivering high-quality food and customer service.
Financially Capable: Able to meet the financial requirements for investment and operation.
Community-Focused: Engages with the local community and understands the importance of local marketing and customer relationships.
Adaptable: Open to following a proven system while also bringing personal insights to enhance the business.
Location Preference: Interested in establishing franchises in high-traffic areas with a demographic that appreciates premium dining experiences.
| Category | Details |
|---|---|
| Franchise Fee | $40,000 |
| Total Investment Range | $195,800 – $589,800 |
| Minimum Cash Investment | $97,000 |
| Minimum Net Worth | $250,000 |
| Royalty Fee | 5.5% of gross sales |
| Advertising Fee | 1% of gross sales |
| Working Capital | $12,500 – $20,000 |
| Average Employees | 10–15 (5 per shift) |
| Passive Ownership | Yes |
| Home-Based | No |
| E2 Visa Franchise | Yes |
| Master Franchise | No |
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