Established
2012
Franchise Units
20
Minimum Investment
$200,000
Franchise Fee
$30,000
Total Investment Range
$450,000
Home Based
No
Description
New York Burrito Gourmet Wraps is a fast-casual Mexican dining franchise inspired by bold flavors, fresh ingredients, and the energetic food culture associated with New York City. The concept centers on gourmet burritos, wraps, bowls, and fully customizable meals that are prepared quickly without sacrificing quality or taste.
Positioned in the fast-growing fast-casual segment, the brand appeals to a wide demographic including professionals, students, families, and on-the-go consumers. Its made-to-order menu, generous portions, and consistent flavor profiles encourage repeat visits and strong customer loyalty.
With efficient kitchen workflows, modern branding, and a menu designed for dine-in, takeout, and delivery, New York Burrito Gourmet Wraps is well suited for urban centers, suburban neighborhoods, college areas, food courts, and high-traffic retail locations across the United States.
Why Invest in This Franchise?
Fast-casual Mexican dining continues to be one of the strongest-performing categories in the U.S. restaurant industry. New York Burrito Gourmet Wraps benefits from this demand by offering a simplified yet flexible menu that supports high throughput and operational efficiency.
The franchise model is designed to control food and labor costs while maintaining quality and consistency. Multiple revenue channels—including dine-in, takeout, delivery platforms, and catering—help create stable year-round cash flow. The brand’s adaptable footprint allows it to succeed in both small and large-format locations.
Background
Established Year:
Founded in 2012, during the expansion of fast-casual dining across North America.
Founders:
Developed by experienced foodservice entrepreneurs with backgrounds in restaurant operations, menu development, and franchising.
Brand Journey & Company History:
The brand began as a flagship location focused on fresh ingredients, fast service, and strong visual branding. After refining its operational systems and menu offerings, the company expanded through franchising, building standardized processes, supplier relationships, and marketing frameworks to support growth.
Franchise Active Units:
The brand currently operates 20+ active franchise units across the United States.
Ownership & Market Presence:
New York Burrito Gourmet Wraps operates as a franchised fast-casual restaurant brand with a growing presence in key U.S. markets, targeting both urban and suburban territories.
Industry Category:
Fast-Casual Mexican | Gourmet Wraps | Quick-Service Restaurant (QSR)
Support Training
The franchise provides comprehensive support to help owners launch and operate successfully.
Pre-Launch Support:
Assistance with site selection, lease evaluation, restaurant layout planning, equipment requirements, and vendor sourcing. Franchisees also receive guidance on permits, compliance, and opening timelines.
Training & Operations:
Initial training covers food preparation, inventory control, staffing, customer service standards, POS systems, and daily operations. Training is delivered through hands-on instruction, structured manuals, and digital resources.
Marketing Support:
Franchisees receive brand-level marketing direction, social media guidance, promotional calendars, and local store marketing strategies designed to build awareness and drive early sales.
Ongoing Support:
Continuous support includes operational reviews, performance benchmarking, menu updates, system enhancements, and access to experienced franchise support teams.
Ideal Candidate
The ideal franchisee is an entrepreneur or investor with a passion for food, hospitality, and customer service. Previous restaurant experience is helpful but not required, as the brand offers structured training and proven systems.
Successful owners are either hands-on operators or organized investors who can manage teams, follow brand standards, and execute local marketing initiatives. The franchise is suitable for single-unit ownership as well as multi-unit development.
Strong financial readiness, commitment to operational excellence, and the ability to secure high-traffic locations are key traits of successful franchise partners.
Financial Detail
| Cost / Fee Category | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $30,000 – $40,000 |
| Total Investment Required | $200,000 – $450,000 |
| Minimum Liquid Capital | $100,000+ |
| Leasehold Improvements & Build-Out | $80,000 – $180,000 |
| Kitchen Equipment & Fixtures | $40,000 – $90,000 |
| Furniture, Signage & POS Systems | $20,000 – $45,000 |
| Initial Inventory & Supplies | $8,000 – $15,000 |
| Initial Marketing & Grand Opening | $5,000 – $15,000 |
| Working Capital (3–6 months) | $25,000 – $65,000 |
| Royalty Fee | Percentage of gross sales (industry standard) |
| Brand / Marketing Contribution | Percentage of gross sales |
| Expected Break-Even Period | 18 – 30 months |
| Primary Revenue Streams | Dine-in, takeout, delivery, catering |
Note: Actual investment figures may vary based on location size, local construction costs, and market conditions.