2014
2
$150,000
$30,000
$350,000
No
Big C Waffles is one of America’s most exciting fast-casual dining concepts, blending the rich tradition of Southern comfort food with a modern, entrepreneurial spirit. Famous for its signature chicken and waffles, Big C Waffles has built a strong reputation for bold flavors, high-quality ingredients, and a warm, community-driven dining experience.
With the growing demand for unique breakfast, brunch, and all-day dining options, Big C Waffles is perfectly positioned in the thriving U.S. food and beverage industry. The franchise offers not only delicious, soul-inspired meals but also a scalable business model that thrives in both urban and suburban markets.
As a brand built on authenticity, consistency, and customer loyalty, Big C Waffles has established itself as a sought-after destination for food lovers and entrepreneurs alike. Joining this franchise means stepping into a proven concept with strong branding, solid operations, and an exciting growth trajectory.
High-Demand Niche: Breakfast and brunch concepts are booming in the U.S., with waffles and chicken being among the top trending comfort foods.
Strong Brand Identity: Big C Waffles has built a loyal following through its bold Southern-inspired menu and high-energy dining experience.
Proven Business Model: Franchisees benefit from streamlined operations, simplified recipes, and a concept that appeals to diverse demographics.
Scalable Growth: Ideal for single-unit or multi-unit ownership in high-traffic areas, food courts, or standalone outlets.
Community-Oriented Brand: The franchise emphasizes local engagement, repeat customers, and creating memorable dining experiences.
Big C Waffles is a rapidly growing fast-casual breakfast and brunch franchise that brings Southern comfort food to the heart of communities across America. Known for its crispy golden waffles, perfectly seasoned fried chicken, and soulful hospitality, the brand has become a standout in the booming breakfast and brunch category.
Established Year: 2014
Founder: Carlos “Big C” Dunlap, who started the brand with a mission to bring authentic Southern flavors and a sense of family-style dining to modern consumers.
Franchise Units: As of 2023, the brand has 2 franchise units in operation, with additional units in development and strong expansion potential.
Brand Journey: What started as a local food concept in North Carolina quickly evolved into a cult favorite thanks to its bold flavors, unique menu items, and word-of-mouth popularity. From its early food truck roots to brick-and-mortar locations, Big C Waffles grew by connecting directly with customers who craved authenticity and comfort.
Company History & Ownership: Still independently owned and managed by its founder, Big C Waffles emphasizes quality, consistency, and community-driven values. The company has expanded cautiously to ensure each location upholds its brand reputation while preparing for larger nationwide growth.
Market Presence in the USA: With a niche in the fast-casual dining and breakfast/brunch industry, Big C Waffles has already established a strong local presence in the Southeast and is actively seeking franchise partners to grow across key U.S. markets.
Industry Category: Food & Beverage / Fast-Casual / Breakfast & Brunch Franchise.
Brand Reputation: Loved for its unique take on chicken and waffles, Big C Waffles has developed a loyal fan base, repeat customers, and recognition in the competitive American food industry.
Big C Waffles ensures that every franchisee is equipped for success with robust support systems:
Pre-Launch Support: Guidance in site selection, lease negotiations, store layout, and build-out assistance.
Training Program: Comprehensive training covering food preparation, service standards, health & safety compliance, and technology systems.
Operational Support: Standard operating procedures, inventory management systems, and vendor supply chain assistance.
Marketing Support: National and local marketing campaigns, social media strategies, promotional materials, and community outreach guidance.
Ongoing Support: Continuous training updates, franchise advisory teams, field visits, and operational troubleshooting.
Academic Resources: Access to manuals, e-learning tools, and periodic franchise workshops.
Big C Waffles is seeking passionate entrepreneurs who:
Business Background: Have experience in foodservice, hospitality, or retail (preferred but not mandatory).
Passion: Share a love for food, customer service, and building strong community ties.
Investment Capability: Can meet the financial requirements and have access to working capital for sustainable operations.
Location Preference: High-traffic urban centers, suburban neighborhoods, college towns, and shopping areas.
Entrepreneurial Mindset: Motivated individuals who can follow a proven system while adding personal leadership.
Multi-Unit Investors: Candidates with ambitions to expand across multiple territories are highly encouraged.
| Financial Element | Estimated Amount (USD) | Details / Notes |
|---|---|---|
| Total Investment Required | $150,000 – $350,000 | Includes build-out, equipment, signage, training, and launch marketing. |
| Minimum Investment Required | $150,000 | Entry-level investment for a single unit location. |
| Franchise Fee | $30,000 – $40,000 | Paid upfront for brand rights, training, and onboarding support. |
| Franchise Units (Current) | 2 (as of 2023) | Additional units planned across U.S. states. |
| Infrastructure Cost | $75,000 – $120,000 | Covers kitchen setup, dining area, furniture, fixtures, and equipment. |
| Marketing Budget | $10,000 – $20,000 | For grand opening campaigns, local advertising, and ongoing promotions. |
| Working Capital | $20,000 – $50,000 | Cash buffer for initial operations and staffing costs. |
| Royalty Fees | 5% – 6% of Gross Sales | Ongoing royalty payment to franchisor. |
| Expected ROI (Return on Investment) | 18 – 24 months | Depending on location, sales volume, and operational efficiency. |
| Break-even Time | 12 – 18 months | Average time to recover initial investment. |
| Potential Revenue Streams | Multiple | Dine-in, takeout, delivery, catering, events, branded merchandise. |
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