Established
2014
Franchise Units
3
Minimum Investment
$321,875
Franchise Fee
$35,000
Total Investment Range
$535,100
Home Based
No
Description
Big Shake’s Nashville Hot Chicken is a fast-casual culinary brand that brings the bold, fiery flavors of Nashville-style hot chicken to a national audience. Founded by Chef Shawn “Big Shake” Davis, the brand has gained recognition through appearances on ABC’s Shark Tank, Food Network’s Man v. Food, and QVC. Known for its signature jumbo tenders and a range of heat levels—from the mild “Crybaby” to the intense “Rambo”—Big Shake’s offers a unique dining experience that combines Southern comfort food with a modern twist.
With a commitment to quality, flavor, and community, Big Shake’s Nashville Hot Chicken is poised for expansion, offering franchise opportunities across the United States.
Why Invest in This Franchise?
Investing in Big Shake’s Nashville Hot Chicken offers several compelling advantages:
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Proven Brand Recognition: The brand's exposure on national platforms has established a strong consumer following.
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Unique Menu Offerings: The diverse heat levels cater to a wide range of palates, setting the brand apart in the competitive chicken segment.
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Community Engagement: The brand's involvement in local events and its commitment to quality service foster strong community ties.
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Expansion Potential: With a focus on growth, franchisees have the opportunity to be part of a brand on the rise.
Background
Established: 2014
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Founder: Chef Shawn “Big Shake” Davis
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Headquarters: 1203 Murfreesboro Rd., Franklin, TN 37064
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Franchise Since: 2019
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Units as of 2022: 3
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Industry Category: Food & Beverage – Quick Service Restaurants (QSR)
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Ownership: Privately owned
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Market Presence: Active in Tennessee, with plans for nationwide expansion
Chicken continues to rise as one of the strongest segments in fast-casual franchising. A growing regional player worth considering is Big Shake's Nashville Hot Chicken, founded in 2014 in Franklin, Tennessee, by Shawn “Chef Big Shake” Davis. Davis developed a passion for cooking at a young age, beginning with a summer job at C.J. Palermo’s restaurant in Ocean Beach, Fire Island. Under the mentorship of Giovanni Palermo, he learned the fundamentals of the industry and worked his way from dishwasher to head chef.
His innovation streak began when he created alternative beef burgers for his daughter’s restrictive diet. His shrimp burger recipes were later featured on Shark Tank, giving the brand national exposure. Today, Big Shake’s Nashville Hot Chicken offers a popular menu of Nashville hot chicken, fish, and other Southern-inspired items.
Support Training
Big Shake’s Nashville Hot Chicken offers comprehensive support to its franchisees:
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Pre-Launch Support: Assistance with site selection, lease negotiation, and store design.
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Training Programs: 40 hours of on-the-job training and 10 hours of classroom instruction to ensure operational proficiency.
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Operational Support: Guidance on daily operations, inventory management, and staff training.
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Marketing Assistance: Access to national and local marketing materials, along with strategies to drive customer engagement.
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Ongoing Support: Continuous support from the corporate team to address challenges and implement best practices.
Ideal Candidate
The ideal franchisee for Big Shake’s Nashville Hot Chicken possesses:
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Business Acumen: Experience in retail or restaurant management.
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Passion for Food: A genuine enthusiasm for the food industry and customer service.
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Financial Capability: Ability to invest a minimum of $50,000 in cash and have a net worth of at least $75,000.
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Commitment to Quality: Dedication to maintaining high standards of food quality and service.
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Community Focus: Interest in engaging with and contributing to the local community.
Financial Detail
- Initial Franchise Fee: $35,000
- Initial Investment: $321,875 – $535,100
- Royalty Fee: 6%
- Ad Royalty Fee: 2%
- Term of Agreement: 10 years
- Franchise Term Renewable?: Yes