2014
3
$50,000
$35,000
$535,100
No
Big Shake’s Nashville Hot Chicken is a fast-casual culinary brand that brings the bold, fiery flavors of Nashville-style hot chicken to a national audience. Founded by Chef Shawn “Big Shake” Davis, the brand has gained recognition through appearances on ABC’s Shark Tank, Food Network’s Man v. Food, and QVC. Known for its signature jumbo tenders and a range of heat levels—from the mild “Crybaby” to the intense “Rambo”—Big Shake’s offers a unique dining experience that combines Southern comfort food with a modern twist.
With a commitment to quality, flavor, and community, Big Shake’s Nashville Hot Chicken is poised for expansion, offering franchise opportunities across the United States.
Why Invest in This Franchise?
Investing in Big Shake’s Nashville Hot Chicken offers several compelling advantages:
Proven Brand Recognition: The brand's exposure on national platforms has established a strong consumer following.
Unique Menu Offerings: The diverse heat levels cater to a wide range of palates, setting the brand apart in the competitive chicken segment.
Community Engagement: The brand's involvement in local events and its commitment to quality service foster strong community ties.
Expansion Potential: With a focus on growth, franchisees have the opportunity to be part of a brand on the rise.
Established: 2014
Founder: Chef Shawn “Big Shake” Davis
Headquarters: 1203 Murfreesboro Rd., Franklin, TN 37064
Franchise Since: 2019
Units as of 2022: 3
Industry Category: Food & Beverage – Quick Service Restaurants (QSR)
Ownership: Privately owned
Market Presence: Active in Tennessee, with plans for nationwide expansion
Big Shake’s Nashville Hot Chicken began as a passion project by Chef Davis, who honed his culinary skills on Fire Island, NY. His appearance on Shark Tank provided the platform needed to launch the brand into the national spotlight. The brand's commitment to quality ingredients and bold flavors has resonated with consumers, leading to its expansion into multiple locations.
Big Shake’s Nashville Hot Chicken offers comprehensive support to its franchisees:
Pre-Launch Support: Assistance with site selection, lease negotiation, and store design.
Training Programs: 40 hours of on-the-job training and 10 hours of classroom instruction to ensure operational proficiency.
Operational Support: Guidance on daily operations, inventory management, and staff training.
Marketing Assistance: Access to national and local marketing materials, along with strategies to drive customer engagement.
Ongoing Support: Continuous support from the corporate team to address challenges and implement best practices.
This robust support system ensures that franchisees are well-equipped to operate successfully and grow their businesses.
The ideal franchisee for Big Shake’s Nashville Hot Chicken possesses:
Business Acumen: Experience in retail or restaurant management.
Passion for Food: A genuine enthusiasm for the food industry and customer service.
Financial Capability: Ability to invest a minimum of $50,000 in cash and have a net worth of at least $75,000.
Commitment to Quality: Dedication to maintaining high standards of food quality and service.
Community Focus: Interest in engaging with and contributing to the local community.
Franchisees should be prepared to be actively involved in the day-to-day operations to ensure the brand's standards are upheld.
| Financial Item | Amount (USD) |
|---|---|
| Total Investment Required | $321,875 – $535,100 |
| Minimum Investment Required | $50,000 |
| Initial Franchise Fee | $35,000 |
| Royalty Fee | 6% of gross sales |
| Advertising Fee | 2% of gross sales |
| Working Capital | $20,000 – $40,000 |
| Infrastructure / Build-Out Cost | $200,000 – $350,000 |
| Marketing Budget | $5,000 – $10,000 annually |
| Training Duration | 50 hours (40 hours on-site + 10 hours classroom) |
| Expected ROI | 2–3 years |
| Break-Even Time | 18–24 months |
| Potential Revenue Streams | Dine-in, Takeout, Delivery, Catering, Branded Merchandise |
