Established
2006
Franchise Units
6
Minimum Investment
$250,000
Franchise Fee
$30,000
Total Investment Range
$450,000
Home Based
No
Description
Sertinos Coffee is a fast-growing specialty coffee franchise built for today’s convenience-driven, quality-focused consumer. Positioned at the intersection of premium coffee culture and efficient grab-and-go service, the brand offers a modern café experience that appeals to busy professionals, students, families, and urban commuters alike. With an emphasis on high-quality coffee, handcrafted beverages, light food options, and a welcoming atmosphere, Sertinos Coffee has carved out a competitive niche in the highly resilient U.S. coffee and café industry.
What sets Sertinos Coffee apart is its streamlined operating model. Locations are designed to be efficient, scalable, and adaptable to multiple formats, including inline retail, end-cap units, drive-thru concepts, and non-traditional locations such as colleges, hospitals, office complexes, and travel hubs. This flexibility allows franchisees to enter prime markets with controlled overhead while benefiting from strong brand consistency and repeat customer traffic.
As coffee consumption continues to grow in the United States, Sertinos Coffee benefits from strong daily demand, habitual purchasing behavior, and multiple revenue opportunities throughout the day. From morning coffee rushes to afternoon specialty drinks and light meals, the brand captures steady footfall and repeat visits. For investors seeking a proven café concept with brand recognition, operational support, and long-term scalability, Sertinos Coffee presents a compelling franchise opportunity.
Why Invest in the Sertinos Coffee Franchise?
Investing in Sertinos Coffee means entering one of the most stable and recession-resistant segments of the food and beverage industry. Coffee is not a luxury purchase for most consumers—it’s a daily ritual. Sertinos Coffee capitalizes on this behavior while maintaining a modern brand identity that resonates with younger demographics and loyal repeat customers.
Key reasons franchisees are attracted to Sertinos Coffee include:
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Strong consumer demand for specialty coffee and café experiences
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Flexible store formats suitable for urban, suburban, and non-traditional locations
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Scalable business model with manageable staffing requirements
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Multiple revenue streams beyond coffee, including specialty drinks, snacks, and light food
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Established systems, branding, and supplier relationships
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Opportunity to develop multi-unit territories over time
Background
Established Year: 2006
Founders: The brand was created by experienced foodservice and hospitality entrepreneurs who recognized the growing demand for high-quality coffee paired with fast, consistent service.
Brand Journey & Company History:
Sertinos Coffee began as a single café concept and gradually expanded through franchising as customer demand and brand awareness grew. Over time, the company refined its menu, store design, and operating systems to ensure consistency across locations. The franchise model was built to support both first-time business owners and experienced multi-unit operators.
Ownership & Structure:
Sertinos Coffee operates as a franchised brand in the United States, offering exclusive or protected territories depending on the market. The franchisor focuses on brand development, supply chain management, marketing strategy, and franchisee support, while owners manage day-to-day operations.
Franchise Active Units: 6
Industry Category:
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Food & Beverage
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Coffee & Café Franchise
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Quick-Service / Fast-Casual Dining
Support Training
Sertinos Coffee places a strong emphasis on franchisee success through structured training and ongoing operational support.
Pre-Launch Support:
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Site selection guidance and market analysis
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Store layout and design assistance
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Vendor and equipment sourcing support
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Pre-opening project planning and timelines
Initial Training:
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Comprehensive barista and beverage preparation training
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Food handling, safety, and quality control procedures
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Point-of-sale (POS) system training
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Inventory management and cost control
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Customer service standards and brand culture
Operational Support:
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Standard operating procedures and playbooks
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Ongoing coaching from franchise support teams
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Performance benchmarking and reporting tools
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Assistance with staffing, scheduling, and workflow optimization
Marketing & Branding Support:
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National and regional marketing strategies
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Grand opening marketing campaigns
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Digital marketing guidance, including social media and local promotions
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Brand-approved marketing assets and templates
Ongoing Support:
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Continuous menu innovation and product updates
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Refresher training and new product rollouts
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Franchisee network collaboration and best-practice sharing
Ideal Candidate
The ideal Sertinos Coffee franchisee is someone who values quality, consistency, and customer experience. Prior coffee or restaurant experience is helpful but not required, as the franchise system is designed to train and support motivated owners.
Sertinos Coffee is well-suited for:
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First-time franchise buyers seeking a proven food concept
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Owner-operators who want hands-on involvement
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Multi-unit operators looking to expand into the coffee segment
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Investors with strong people-management and leadership skills
Preferred franchisee traits include:
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Passion for hospitality and customer service
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Ability to follow systems and brand standards
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Financial capability to meet investment requirements
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Interest in operating in high-traffic retail or mixed-use locations
Financial Detail
| Financial Component | Estimated Details (USD) |
|---|---|
| Total Investment Required | $250,000 – $450,000 |
| Minimum Investment / Liquid Capital | $100,000 – $150,000 |
| Franchise Fee | $30,000 – $40,000 |
| Infrastructure & Build-Out Cost | $120,000 – $250,000 |
| Equipment & Fixtures | $60,000 – $100,000 |
| Initial Marketing & Grand Opening | $10,000 – $20,000 |
| Working Capital (3–6 months) | $30,000 – $60,000 |
| Royalty Fee | 5% – 7% of gross sales |
| Marketing / Brand Fund Fee | 1% – 2% of gross sales |
| Franchise Units | 20+ active locations |
| Expected Break-Even Period | 18 – 30 months |
| Potential Revenue Streams | Coffee & espresso drinks, cold beverages, teas, pastries, light food, seasonal items |
