Established
2006
Franchise Units
2
Minimum Investment
$636,500
Franchise Fee
$50,000
Total Investment Range
$998,000
Home Based
No
Description
Big Whiskey’s American Restaurant & Bar is redefining the casual dining experience with its unique blend of quality American cuisine, vibrant atmosphere, and Southern hospitality. Since its inception in 2006, Big Whiskey’s has grown from a single establishment in Springfield, Missouri, to a nationally recognized brand with a rapidly expanding franchise network. The brand's commitment to excellence is evident in its innovative approach to restaurant design, menu offerings, and customer service.
With a focus on community engagement and a dedication to providing a welcoming environment, Big Whiskey’s has become a go-to destination for families, sports enthusiasts, and food lovers alike. The introduction of the "Whiskey’s Yard" outdoor experience has further enhanced its appeal, offering patrons a unique setting to enjoy their meals and drinks.
Why Invest in This Franchise?
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Proven Profitability: Big Whiskey’s boasts an impressive EBITDAR of 21.8%, surpassing industry giants like Buffalo Wild Wings and Red Robin.
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Innovative Build-Out Strategy: The brand's second-generation franchising model allows for cost-effective conversions of existing restaurant spaces, reducing initial investment costs.
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Strong Brand Recognition: With a growing presence across multiple states, Big Whiskey’s is becoming a household name in the casual dining sector.
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Comprehensive Support: Franchisees receive extensive training and ongoing support, ensuring operational excellence and sustained growth.
Background
- Founded: 2006 in Springfield, Missouri.
- First Unit Franchised: 2016
- Founders: Paul Sundy, Michael Heslin, and Austin Herschend.
- Headquarters: Ozark, Missouri.
Franchise Active Units: 2
Company-Owned Units: 6
- States Registered In:
- All U.S. states except:
- CA, HI, WI, MD, RI, NY, VA, IN, MI, MN, ND, SD, IL, WA
- (However, if a serious candidate applies from any of these states, registration will be completed immediately.)
- Canada Franchises: Yes
- International Franchises: Yes
The journey began with a simple idea: create a place where "everyone knows your name" but the food is actually world-class. Over the last 18 years, Big Whiskey’s has evolved from a local favorite into a regional powerhouse. Under the leadership of CEO Austin Herschend, the brand has modernized its tech stack and interior design while staying true to its core identity: bold flavors and genuine hospitality. Today, it is recognized as a premier player in the Full-Service Restaurant (FSR) and Sports Bar categories.
Support Training
Financial Assistance Provided: Yes
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Co-Operative Advertising: No
Training Program Details
General Manager (GM) Training:
- 4 weeks of training inside company restaurants
- Final 2 days involve actually managing one of the stores
Assistant General Manager (Asst. GM) Training:
- 2 weeks of training
Lead Cook Training:
- 10 days of training
On-Site Franchisee Staff Training:
- Corporate team trains franchisee’s staff on location
- Minimum of 2 weeks on-site support
Ideal Candidate
We are looking for partners who are as passionate about people as they are about profits.
Professional Background: We prefer candidates with previous multi-unit restaurant experience or strong executive leadership backgrounds.
The "Hospitality Heart": You must enjoy being an active part of your community. Big Whiskey’s thrives when the owner is a local "celebrity" who values guest engagement.
Financial Capability: Investors should have the liquidity to develop at least 1-3 units to maximize market share.
Location Preferences: High-traffic retail hubs, lifestyle centers, or suburban "anchor" locations with 5,000–6,500 square feet and high visibility.
Financial Detail
Cash Investment: $200,000
Total Investment: $636,500 – $998,000
Minimum Net Worth: N/A
Franchise Fee: $50,000
Royalty: 5%
Advertising Fee: 1%
Average Number of Employees: 40–50
Item 19: Yes
SBA Approved: Yes
Passive Ownership: Yes
Home-Based: No
B2B: No
Master Franchise Opportunities: Yes
Veteran Discount: Yes
Special Discount Programs: Member of VetFran; veterans receive 10% off the franchise fee