Established
1974
Franchise Units
700
Minimum Investment
$255,850
Franchise Fee
$30,000
Total Investment Range
$546,850
Home Based
No
Description
Bijoux Terner is a globally recognized fashion accessories brand that has redefined affordable luxury. Founded in 1974 by Salomon “Moni” Terner in Miami, Florida, the brand began with a singular vision: to offer high-quality, stylish accessories at a consistent price point. This vision led to the introduction of the "$10 luxury" concept, making Bijoux Terner a go-to destination for travelers seeking elegant jewelry, handbags, scarves, and travel essentials without the hefty price tag.
With over 700 locations across more than 50 countries, Bijoux Terner has solidified its position in the fashion retail industry. The brand's strategic presence in airports, cruise ships, and resorts has allowed it to cater to a diverse clientele, offering products that blend timeless elegance with contemporary trends.
In 2006, the brand was acquired by Arcapita, a Bahrain-based private equity firm, which has since supported its expansion into domestic U.S. markets and online platforms, further broadening its reach and accessibility.
Why Invest in this Franchise?
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Proven Business Model: Bijoux Terner's consistent pricing strategy and high conversion rates (90% in-store) have demonstrated the effectiveness of its business approach.
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Brand Recognition: The brand's long-standing presence and reputation in the fashion industry provide a strong foundation for franchisees.
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Diverse Product Range: Offering a wide array of products, from jewelry to travel accessories, caters to a broad customer base.
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Strategic Locations: Presence in high-traffic areas ensures consistent customer flow and sales opportunities.
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Supportive Franchise Network: Franchisees benefit from a network that shares best practices and operational insights.
Background
Established: 1974
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Founder: Salomon “Moni” Terner
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Headquarters: Miami, Florida, USA
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Ownership: Acquired by Arcapita in 2006
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Franchise Units: Over 700 locations worldwide
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Industry Category: Fashion Retail – Accessories
Bijoux Terner's journey from a small Miami-based jewelry retailer to an international brand is a testament to its innovative approach and understanding of consumer needs. The introduction of the "$10 luxury" concept revolutionized the accessibility of high-quality fashion accessories, making elegance attainable for all.
Support Training
Bijoux Terner prides itself on a "Partners in Success" philosophy. They don’t just hand you the keys; they provide a comprehensive blueprint:
Pre-Launch Support: Expert guidance on site selection, lease negotiation in high-traffic hubs, and store design/layout to maximize "item facings" using their proprietary display systems.
Operational Training: Comprehensive onboarding for owners and managers covering inventory management, the Cascade POS system, and staff training for high-volume sales.
Marketing & Merchandising: Professional marketing collateral, seasonal lookbooks, and digital assets to align with global campaigns.
Supply Chain Excellence: Direct access to their sophisticated sourcing and quality assurance offices in Hong Kong and China, ensuring constant flow of new, trendy merchandise.
Ongoing Guidance: Regular performance audits and business reviews to ensure your unit is meeting the high-performance benchmarks the brand is known for.
Ideal Candidate
We are looking for partners who understand that retail is detail. The ideal candidate includes:
The Experienced Operator: Individuals with a background in retail, hospitality, or travel services who understand the nuances of customer service in high-speed environments.
The Strategic Investor: Multi-unit developers looking to diversify their portfolio with a high-margin, low-complexity retail brand.
Passion for Fashion: A genuine interest in the "Resort Lifestyle" and an eye for merchandising.
Investment Capability: Financial stability to manage build-out costs in premium locations and maintain healthy working capital for inventory.
Location Access: Preference is given to those with connections or the ability to secure space in airports, hotel lobbies, casinos, or major domestic shopping centers.
Financial Detail
| Investment Category | Estimated Cost / Details |
| Minimum Cash/Liquid Capital | $50,000 – $100,000 |
| Total Initial Investment | $255,850 – $546,850 |
| Initial Franchise Fee | $30,000 |
| Infrastructure & Build-out | $120,000 – $250,000 (Varies by square footage/airport vs. mall) |
| Initial Inventory Load | $40,000 – $80,000 |
| Ongoing Royalty Fee | 5% – 7% of Gross Sales |
| Marketing/Brand Fund | 1% – 2% of Gross Sales |
| Working Capital (First 3-6 Months) | $30,000 – $60,000 |
| Expected Break-Even Time | 18 – 36 Months (Location dependent) |
| Primary Revenue Streams | Retail Sales (Fashion, Tech, Travel Gear, Jewelry) |