1974
700
$250,000
$30,000
$546,850
No
Bijoux Terner is a globally recognized fashion accessories brand that has redefined affordable luxury. Founded in 1974 by Salomon “Moni” Terner in Miami, Florida, the brand began with a singular vision: to offer high-quality, stylish accessories at a consistent price point. This vision led to the introduction of the "$10 luxury" concept, making Bijoux Terner a go-to destination for travelers seeking elegant jewelry, handbags, scarves, and travel essentials without the hefty price tag.
With over 700 locations across more than 50 countries, Bijoux Terner has solidified its position in the fashion retail industry. The brand's strategic presence in airports, cruise ships, and resorts has allowed it to cater to a diverse clientele, offering products that blend timeless elegance with contemporary trends.
In 2006, the brand was acquired by Arcapita, a Bahrain-based private equity firm, which has since supported its expansion into domestic U.S. markets and online platforms, further broadening its reach and accessibility.
Proven Business Model: Bijoux Terner's consistent pricing strategy and high conversion rates (90% in-store) have demonstrated the effectiveness of its business approach.
Brand Recognition: The brand's long-standing presence and reputation in the fashion industry provide a strong foundation for franchisees.
Diverse Product Range: Offering a wide array of products, from jewelry to travel accessories, caters to a broad customer base.
Strategic Locations: Presence in high-traffic areas ensures consistent customer flow and sales opportunities.
Supportive Franchise Network: Franchisees benefit from a network that shares best practices and operational insights.
Established: 1974
Founder: Salomon “Moni” Terner
Headquarters: Miami, Florida, USA
Ownership: Acquired by Arcapita in 2006
Franchise Units: Over 700 locations worldwide
Industry Category: Fashion Retail – Accessories
Bijoux Terner's journey from a small Miami-based jewelry retailer to an international brand is a testament to its innovative approach and understanding of consumer needs. The introduction of the "$10 luxury" concept revolutionized the accessibility of high-quality fashion accessories, making elegance attainable for all.
Bijoux Terner ensures that every franchisee is fully equipped to operate a successful store through comprehensive pre-launch, operational, marketing, academic, and ongoing support:
Site Selection Assistance: Expert guidance to identify high-traffic locations such as airports, malls, and resorts.
Store Design & Layout: Support in designing an attractive, functional store that reflects the brand’s "$10 luxury" concept.
Inventory Setup: Assistance in sourcing initial inventory, ensuring the right mix of products to meet customer demand from day one.
Legal & Administrative Guidance: Help with permits, leases, and compliance with local regulations.
Store Management: Hands-on training covering inventory control, staffing, visual merchandising, and day-to-day operations.
Sales Techniques & Customer Service: Intensive sessions to train franchisees and their staff in effective selling strategies and delivering exceptional customer experiences.
Product Knowledge: Comprehensive training on jewelry, handbags, scarves, and travel accessories to educate staff and increase conversion rates.
National Marketing Campaigns: Access to brand-wide advertising initiatives that increase awareness and foot traffic.
Local Marketing Guidance: Tailored strategies to attract and retain customers in your specific market.
Digital Marketing Tools: Support with social media campaigns, email promotions, and online visibility to complement in-store sales.
Franchise Operations Manual: Detailed guide covering standard procedures, operational best practices, and brand policies.
Field Support & Site Visits: Regular visits from regional managers to review performance, troubleshoot issues, and implement improvements.
Continuous Education: Workshops, webinars, and updates on new products, seasonal trends, and sales techniques.
Franchisee Network: Opportunity to share insights and strategies with other Bijoux Terner franchisees through conferences and online forums.
Summary: Bijoux Terner’s support system ensures franchisees have all the tools, knowledge, and resources to build a profitable business while maintaining brand consistency and customer satisfaction.
Bijoux Terner seeks franchisees who are motivated, business-savvy, and passionate about fashion retail. The ideal candidate will have a combination of entrepreneurial spirit, management skills, and financial capability to operate a successful store.
Business Ownership Passion: Eager to run their own business and make strategic decisions to grow revenue.
Growth-Oriented: Interested in expanding into multiple locations over time, leveraging Bijoux Terner’s proven business model.
Service Excellence: Committed to delivering outstanding customer experiences that align with the brand’s luxury-for-all ethos.
Fashion Enthusiasm: Passionate about jewelry, handbags, scarves, and travel accessories, with the ability to engage and educate customers.
Leadership Experience: Able to manage a team, train staff, and oversee daily operations efficiently.
Organizational Abilities: Capable of handling inventory control, store merchandising, and administrative responsibilities.
Retail Background: Prior experience in retail management, fashion, or luxury accessories is highly advantageous but not mandatory.
Investment Readiness: Possesses sufficient capital for total investment, working capital, and franchise fees.
Business Acumen: Understanding of budgeting, profit margins, and cash flow management to maintain sustainable operations.
High-Traffic Areas: Interested in operating stores in airports, shopping malls, resorts, or other locations with high foot traffic.
Market Awareness: Able to analyze local demographics and select locations with strong customer potential.
Motivated & Resilient: Willing to commit time and energy to build a successful franchise.
Collaborative Spirit: Open to learning from the Bijoux Terner franchise network and corporate support teams.
Brand Ambassador: Demonstrates the ability to represent the Bijoux Terner brand consistently, maintaining its image and customer loyalty.
Summary: The ideal Bijoux Terner franchisee is a motivated entrepreneur with strong business acumen, a passion for fashion, and the capability to manage a retail store in a high-traffic location. With the right combination of financial resources, leadership skills, and customer focus, franchisees can leverage Bijoux Terner’s proven model to achieve long-term success.
| Financial Component | Estimated Amount / Range | Notes |
|---|---|---|
| Total Investment Required | $255,850 – $546,850 | Includes franchise fee, build-out, inventory, and working capital |
| Minimum Cash Required | $250,000 | Minimum liquid funds to cover initial setup and operational costs |
| Franchise Fee | $30,000 | One-time fee paid to Bijoux Terner for brand rights and support |
| Infrastructure / Build-Out Cost | Included in total investment | Store design, fixtures, signage, and renovation |
| Initial Inventory | $50,000 – $75,000 | Stock of jewelry, handbags, scarves, and travel accessories |
| Marketing Budget | $5,000 – $10,000 annually | Includes local marketing campaigns and promotional support |
| Working Capital | $50,000 – $100,000 | Funds to cover first 3–6 months of operational expenses |
| Royalty Fees | Typically 6% – 8% of gross sales | Ongoing monthly royalty to support brand operations and marketing |
| Expected ROI | 18% – 30% annually | Varies based on location, sales volume, and operational efficiency |
| Break-Even Time | 18 – 24 months | Time to recover initial investment based on average sales |
| Revenue Streams | Retail sales of jewelry, handbags, scarves, travel accessories | Potential additional revenue from seasonal promotions, upselling, and bundles |
