Established
2010
Franchise Units
1
Minimum Investment
$141,775
Franchise Fee
$25,000
Total Investment Range
$253,075
Home Based
No
Description
Binghamton HOTS is a fast-casual restaurant franchise that has become a staple in Upstate New York's culinary scene. Founded in 2011 by David Whalen, a Binghamton University alumnus, the brand offers a unique dining experience centered around its signature "Hot Plate"—a hearty, one-plate meal inspired by Rochester's famous Garbage Plate. This dish, featuring a combination of meats, sides, and a homemade chili sauce, has garnered a loyal following among college students, late-night diners, and comfort food enthusiasts.
With a focus on quality, convenience, and community, Binghamton HOTS has expanded its reach through franchising, aiming to bring its beloved menu to new markets across the United States. The brand's commitment to providing exceptional food and a welcoming atmosphere positions it as a compelling opportunity for prospective franchisees.
Why Invest in this Franchise?
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Proven Concept: Binghamton HOTS has established a strong brand presence in the Upstate New York region, with its signature Hot Plate becoming a local favorite.
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Diverse Revenue Streams: The franchise model includes lunch, dinner, and late-night service, along with carry-out, delivery, and catering options, catering to a wide customer base.
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Supportive Franchise System: Franchisees receive comprehensive training and ongoing support, including site selection, restaurant build-out assistance, and marketing guidance.
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Attractive Market: The fast-casual dining industry continues to grow, with increasing demand for customizable and convenient meal options.
Background
- Established Year: Founded in 2010, Binghamton HOTS began as a single location on Washington Street in downtown Binghamton, NY.
- Franchise Active Units: 1
- Franchise Launch: 2018
- The Founders & Brand Journey: Created by entrepreneurs who saw a gap in the market for high-quality, late-night comfort food that didn't feel like a typical "greasy spoon." What started as a local niche quickly evolved into a regional powerhouse by leaning into the "Spiedie" and "Hot Plate" culture of the Southern Tier.
- Market Presence: While deeply rooted in New York, the brand is expanding its footprint across the USA, targeting markets that value authentic, regional American comfort food.
Support Training
Binghamton HOTS offers a comprehensive support system to ensure the success of its franchisees:
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Pre-Launch Support: Assistance with site selection, restaurant design, and build-out to ensure the location aligns with brand standards.
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Training: A combination of classroom sessions and on-the-job training at the flagship location, covering all aspects of restaurant operations.
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Operational Support: Access to a confidential operations manual detailing best practices for front- and back-of-house procedures.
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Marketing Support: Guidance on creating and executing local marketing campaigns, promotions, and special events to drive customer engagement.
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Ongoing Assistance: Regular visits and support from the franchisor to ensure continuous improvement and adherence to brand standards.
Ideal Candidate
We are looking for partners who understand that hospitality is a contact sport.
The Profile: An energetic entrepreneur or an experienced multi-unit operator looking to diversify their portfolio with a high-growth concept.
Business Background: Prior experience in the food and beverage industry is preferred but not mandatory if you have a strong management or leadership background.
The Passion: A passion for community engagement. You should be the kind of person who wants to be a staple of your local neighborhood.
Investment Capability: Must have the liquid capital to cover the initial launch and at least six months of working capital to ensure a smooth takeoff.
Location Preference: Prime interest in college towns, "Main Street" revitalization districts, and high-density urban corridors with strong pedestrian traffic.
Financial Detail
| Category | Investment Details (Estimated) |
| Total Initial Investment | $141,775 – $253,075 |
| Franchise Fee | $25,000 |
| Minimum Liquid Capital Required | $70,000 |
| Royalty Fees | 5% of Gross Sales |
| Marketing/Brand Fund Fee | 1% – 2% of Gross Sales |
| Franchise Term | 10 Years (Renewable) |