Established
2010
Franchise Units
16
Minimum Investment
$1,500,000
Franchise Fee
$45,000
Total Investment Range
$2,800,000
Home Based
No
Description
Black Rock Bar & Grill is not just another casual dining restaurant—it’s a bold, interactive dining concept that turns every meal into an experience. Known for its signature hot volcanic stone cooking style, Black Rock Bar & Grill allows guests to cook premium steaks, seafood, and proteins right at their table. This theatrical, hands-on approach has helped the brand stand out in the crowded casual dining and steakhouse segment across the United States.
Positioned at the intersection of premium casual dining and experiential entertainment, Black Rock Bar & Grill attracts a wide demographic—from families and young professionals to date-night diners and corporate groups. The brand’s modern interiors, energetic bar atmosphere, and strong emphasis on food quality create a differentiated value proposition that keeps customers coming back.
Why Invest in This Franchise?
Investing in Black Rock Bar & Grill means entering the restaurant industry with a concept that naturally stands out and commands attention.
Key investment advantages include:
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Unique dining experience that differentiates from traditional steakhouses and casual dining chains
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Premium menu positioning with steaks, seafood, burgers, cocktails, and desserts
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Strong bar and beverage sales, boosting overall margins
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High average check values driven by interactive stone-cooking and add-ons
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Broad customer appeal, including families, millennials, and corporate diners
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Scalable franchise model suitable for urban, suburban, and high-traffic locations
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Growing demand for experiential dining in the U.S. restaurant market
Background
Established Year: 2010
Industry Category: Casual Dining / Steakhouse / Experiential Dining
Black Rock Bar & Grill was founded with a clear mission: to redefine how guests experience steakhouse dining. The brand introduced the now-famous hot stone cooking method, where meats are served on a 755-degree volcanic stone, allowing guests to cook each bite to their preferred doneness.
Since its launch, Black Rock Bar & Grill has expanded steadily across the United States, building a loyal following and strong brand recognition. The company operates a mix of corporate and franchise locations, demonstrating a proven, repeatable business model.
Brand Journey & Growth Highlights:
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Developed a proprietary stone-cooking process and training system
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Built a strong reputation for food quality and guest engagement
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Expanded into multiple U.S. states with consistent branding
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Continued innovation in menu offerings and bar programs
Franchise Active Units: 16
Ownership & Market Presence:
Black Rock Bar & Grill is privately owned and focused on controlled, strategic growth. Its presence is strongest in high-traffic metropolitan and suburban areas, where consumers value premium casual dining experiences.
Support Training
Black Rock Bar & Grill offers a comprehensive franchise support system, ensuring franchisees are well-prepared before launch and supported throughout operations.
Pre-Launch Support
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Site selection and lease review guidance
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Restaurant layout, kitchen design, and equipment specifications
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Assistance with vendor sourcing and supply chain setup
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Pre-opening marketing and local launch planning
Training Programs
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In-depth initial training covering operations, food prep, safety, and guest experience
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Management and leadership training for GMs and kitchen leaders
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Hands-on training at existing Black Rock Bar & Grill locations
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Systems training covering POS, inventory, and labor management
Ongoing Operational Support
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Field support visits and performance evaluations
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Menu updates and product innovation guidance
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Ongoing operational best practices and cost-control strategies
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Continuous coaching on guest satisfaction and brand standards
Marketing & Brand Support
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National brand marketing initiatives
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Local store marketing playbooks
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Digital marketing guidance and promotional campaigns
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Social media and reputation management best practices
Ideal Candidate
Black Rock Bar & Grill is best suited for franchisees who are passionate about hospitality and operational excellence.
Ideal candidates typically include:
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Experienced restaurant operators or multi-unit franchise owners
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Hospitality-focused entrepreneurs with strong people management skills
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Investors capable of overseeing daily operations or hiring strong management teams
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Groups seeking a premium casual dining brand with strong bar revenue
Key Traits & Capabilities:
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Commitment to hands-on or semi-absentee ownership
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Strong financial capacity and access to capital
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Ability to execute brand standards consistently
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Interest in developing one or multiple locations
Location Preferences:
The franchise performs best in high-visibility areas such as lifestyle centers, entertainment hubs, mixed-use developments, and dense suburban markets with strong dining demand.
Financial Detail
| Financial Component | Estimated Range / Details |
|---|---|
| Total Investment | $1,500,000 – $2,800,000 |
| Minimum Investment Required | ~$1,500,000 |
| Franchise Fee | $45,000 – $60,000 |
| Restaurant Size | Approx. 5,500 – 7,500 sq. ft. |
| Build-Out & Infrastructure Cost | $900,000 – $1,600,000 |
| Furniture, Fixtures & Equipment (FF&E) | Included in build-out |
| Initial Inventory | $30,000 – $60,000 |
| Technology & POS Systems | $25,000 – $45,000 |
| Pre-Opening & Launch Marketing | $50,000 – $100,000 |
| Working Capital (3–6 months) | $150,000 – $300,000 |
| Royalty Fee | 5% – 6% of gross sales |
| National Marketing Fund | 1% – 2% of gross sales |
| Local Marketing Spend | Market-driven, recommended ongoing |
| Estimated Break-Even Period | 24 – 36 months |
| Average Unit Revenue Potential | $3.0M – $5.0M annually (location dependent) |
| Primary Revenue Streams | Dine-in food, bar & alcohol sales, group dining, private events |
