2016
3
$150,000
$35,000
$400,000
No
Bingbox is redefining the dessert experience in the United States by introducing Korean-style snow cream—a fluffy, creamy, and uniquely flavored frozen dessert that offers a healthier alternative to traditional ice cream. Since its debut in Manhattan in 2016, Bingbox has captivated dessert enthusiasts with its vibrant, Instagram-worthy creations and commitment to quality. The brand's innovative approach has garnered attention in major cities like New York and Dallas, positioning Bingbox as a frontrunner in the emerging global dessert trend.
Investing in a Bingbox franchise offers a unique opportunity to tap into the growing demand for innovative and healthier dessert options. The brand's distinctive product line, which includes flavor-infused snow cream bases like mango, matcha, and taro, sets it apart from conventional dessert offerings. Bingbox's strong social media presence and influencer partnerships further enhance its appeal, driving customer engagement and brand loyalty. As the first snow cream company in the U.S., Bingbox provides franchisees with a chance to be part of a pioneering brand in the dessert industry.
Established Year: 2016
Founders: BK Korea, a company renowned for its expertise in manufacturing high-quality snow ice machines and pioneering the snow cream dessert concept.
Brand Journey & Company History:
Bingbox was launched as a Korean dessert brand specializing in snow cream, also known as shaved ice cream or “bingsu,” offering a lighter, fluffier alternative to traditional ice cream. The brand gained rapid popularity in Korea for its creative flavors, visually appealing desserts, and high-quality ingredients. Recognizing the global appetite for innovative dessert concepts, BK Korea expanded Bingbox internationally, bringing the Korean snow cream experience to the United States in 2016.
Franchise Units: Bingbox currently operates multiple units in the U.S., including locations in Dallas, TX, Grapevine, TX, and Overland Park, KS (under construction), with the New York City location having closed permanently. The brand continues to plan strategic expansion into high-traffic urban areas.
Ownership & Management: Owned by BK Korea, Bingbox benefits from the company’s decades of experience in food technology and equipment manufacturing. This ownership ensures consistent quality, operational efficiency, and innovation across all locations.
Market Presence in the USA:
Bingbox has positioned itself as a premium dessert franchise targeting urban centers with high foot traffic, such as shopping malls, entertainment districts, and tourist-heavy areas. Its unique Korean snow cream concept caters to millennials and Gen Z customers who value both taste and Instagram-worthy presentation.
Industry Category: Dessert & Frozen Treats, specializing in Korean-style snow cream. The franchise competes in the niche market of innovative frozen desserts, offering a differentiated product that stands out from traditional ice cream parlors, frozen yogurt shops, and smoothie bars.
Additional Information:
Bingbox emphasizes product consistency, rigorous operational standards, and visual appeal.
The brand leverages social media marketing and influencer partnerships to attract younger audiences.
With international roots and a reputation for innovation, Bingbox offers franchisees the advantage of being part of a globally recognized dessert concept.
Bingbox offers comprehensive support to its franchisees, ensuring a smooth and successful business operation:
Pre-Launch Support: Assistance with site selection, store design, and setup to align with Bingbox's brand standards.
Operational Training: In-depth training covering product preparation, customer service, inventory management, and POS system usage.
Marketing Support: Guidance on local marketing strategies, social media engagement, and promotional campaigns to drive traffic and sales.
Ongoing Support: Continuous operational assistance, including regular updates on product offerings, seasonal promotions, and best practices.
The ideal franchisee for a Bingbox outlet is an entrepreneur who is passionate about the food and beverage industry and has the vision to grow a unique, high-quality dessert brand in their local market. Bingbox seeks partners who can uphold its premium brand standards, deliver exceptional customer experiences, and actively contribute to the brand’s expansion in the United States.
Business Background:
Experience in retail, food service, hospitality, or franchise management is preferred.
Understanding of operational workflows, customer service, and inventory management.
Ability to oversee staff training and maintain consistent quality.
Passion for Food & Innovation:
Strong interest in innovative desserts, Korean cuisine, and the emerging snow cream concept.
Enthusiasm for engaging with customers and creating memorable dining experiences.
Financial Capability:
Ability to meet initial investment requirements, including franchise fees, store setup, and working capital.
Capacity to sustain the business through the early months until break-even.
Entrepreneurial Spirit:
Proactive, self-motivated, and able to manage multiple aspects of a retail operation.
Committed to following brand standards while localizing marketing strategies to attract a U.S. audience.
Location Preference & Market Understanding:
Interest in high-foot-traffic urban areas such as shopping malls, downtown districts, or tourist centers.
Awareness of local market trends and competitive landscape to maximize sales potential.
Customer-Centric Mindset:
Focused on creating a welcoming environment and delivering excellent customer service.
Engages actively with the community and leverages social media to promote the brand.
Long-Term Commitment:
Willingness to invest time and resources in building a sustainable, profitable business.
Open to ongoing training, operational updates, and brand innovations.
Bingbox is looking for franchise partners who combine financial capability, operational experience, and a passion for innovative desserts, with a willingness to embrace the brand’s vision and maintain consistent quality. Ideal franchisees are ambitious, community-oriented, and committed to growing the Bingbox presence in the U.S. dessert market.
| Financial Item | Details / Estimates (USA) |
|---|---|
| Current Franchise Units | 3 operating units (Dallas, TX; Grapevine, TX; Overland Park, KS – under construction) |
| Total Investment Required | $250,000 – $400,000 |
| Minimum Investment Required | $150,000 – $200,000 |
| Franchise Fee | $35,000 |
| Infrastructure / Build-Out Cost | $100,000 – $150,000 |
| Equipment Cost | $50,000 – $70,000 |
| Signage & Branding | $10,000 – $20,000 |
| Initial Inventory & Supplies | $10,000 – $20,000 |
| Working Capital | $20,000 – $30,000 |
| Royalty Fee | 6% – 8% of gross sales |
| Marketing Contribution | 2% – 3% of gross sales |
| Expected Break-Even Time | 18 – 24 months |
| Expected ROI | 15% – 25% annually |
| Potential Revenue Streams | Snow cream desserts, beverages, seasonal offerings, merchandising, catering/events |
