2011
100
$300,000
$20,000
$1,053,500
No
Blink Fitness is one of America’s fastest-growing fitness franchises, known for its affordable memberships, inclusive atmosphere, and premium gym experience. Established with a mission to redefine the way people think about fitness, Blink Fitness combines state-of-the-art equipment, spacious workout areas, and a “Mood Above Muscle®” philosophy that emphasizes how exercise makes members feel rather than how they look.
With over a decade of success in the highly competitive health and wellness industry, Blink Fitness has built a strong reputation for being approachable, budget-friendly, and community-focused. Its strategic positioning in the low-cost fitness segment makes it a powerful competitor against other chains, while still offering investors a scalable business model backed by a respected parent company.
Blink Fitness franchises are designed for sustainability, profitability, and long-term market growth in the booming $35+ billion U.S. fitness industry. Whether placed in urban, suburban, or metropolitan areas, Blink Fitness gyms attract a wide audience—from first-time exercisers to seasoned fitness enthusiasts—creating strong recurring revenue opportunities for franchise owners.
Proven Market Demand: Fitness has become a lifestyle for millions of Americans, and low-cost gyms are the fastest-growing segment of the industry.
Strong Brand Recognition: Blink Fitness is part of the Equinox Group, a global leader in premium fitness brands, providing credibility and long-term market trust.
Affordable, Scalable Model: With a competitive cost structure and flexible location opportunities, investors can scale operations efficiently.
Recurring Revenue: Membership-driven business ensures predictable monthly income with add-on revenue from personal training, merchandise, and wellness services.
Community-Centered Philosophy: Blink Fitness stands out with its Mood Above Muscle® approach, making it appealing to a wide customer base.
Comprehensive Franchise Support: Backed by expert training, site selection guidance, and ongoing marketing support.
Established Year: 2011
Founders: Blink Fitness was developed by Equinox Group, the parent company behind Equinox, SoulCycle, and other high-end fitness concepts.
Franchise Launch: Blink began offering franchise opportunities in 2015.
Franchise Units: Currently, Blink Fitness operates over 100 locations across the United States, with strong presence in New York, New Jersey, California, Pennsylvania, and Texas.
Ownership: Blink Fitness is owned by Equinox Group, a globally recognized leader in the fitness and lifestyle industry.
Industry Category: Health & Fitness Franchise, Gym Franchise, Low-Cost Fitness Concept.
Market Presence: Positioned as a value-driven, high-quality gym in the competitive U.S. fitness market, appealing to cost-conscious yet health-focused consumers.
Blink Fitness ensures every franchisee receives end-to-end support throughout the journey:
Pre-Launch Support
Assistance with real estate selection and demographic research to identify prime gym locations.
Design and construction guidance to align with brand standards.
Pre-opening staff recruitment and training support.
Operational Training
Comprehensive franchisee training program covering daily gym operations, technology systems, membership sales, and customer service.
Management training for staff, ensuring operational excellence.
Marketing & Branding Support
National and local marketing campaigns to drive awareness and membership sign-ups.
Access to Blink Fitness’ brand identity assets, social media strategy, and promotional toolkits.
Ongoing Support
Regular performance reviews, business consulting, and operational support.
Continuous updates on fitness industry trends, new workout programs, and membership engagement strategies.
Technology & Systems
Cloud-based member management software.
Mobile app integration for member engagement, booking, and loyalty tracking.
The ideal Blink Fitness franchisee is an entrepreneur or investor who:
Has a business or management background (retail, hospitality, or fitness industry experience is a plus).
Possesses a passion for health, wellness, and community engagement.
Has strong leadership and people management skills to oversee gym operations and staff.
Meets the financial investment capability required for opening and sustaining a fitness facility.
Prefers high-traffic urban or suburban locations with strong demographics (millennials, working professionals, and health-conscious communities).
Is committed to building a multi-unit operation over time for maximum growth potential.
| Financial Aspect | Estimated Cost |
|---|---|
| Total Investment Required | $454,000 – $1,053,500 |
| Minimum Liquid Capital | $300,000+ |
| Franchise Fee | $20,000 – $40,000 (per location) |
| Infrastructure / Build-Out | $350,000 – $800,000 |
| Marketing Budget (Pre-Launch & Local) | $50,000 – $75,000 |
| Working Capital | $50,000 – $100,000 |
| Royalty Fees | 5% of gross sales |
| Brand Development Fund | 2% of gross sales |
| Expected ROI | 15–25% annually (varies by location) |
| Break-Even Time | Typically 18–36 months |
| Revenue Streams | Membership fees, personal training, retail merchandise, wellness add-ons |
