Established
2011
Franchise Units
100
Minimum Investment
$300,000
Franchise Fee
$20,000
Total Investment Range
$1,053,500
Home Based
No
Description
Blink Fitness is one of America’s fastest-growing fitness franchises, known for its affordable memberships, inclusive atmosphere, and premium gym experience. Established with a mission to redefine the way people think about fitness, Blink Fitness combines state-of-the-art equipment, spacious workout areas, and a “Mood Above Muscle®” philosophy that emphasizes how exercise makes members feel rather than how they look.
With over a decade of success in the highly competitive health and wellness industry, Blink Fitness has built a strong reputation for being approachable, budget-friendly, and community-focused. Its strategic positioning in the low-cost fitness segment makes it a powerful competitor against other chains, while still offering investors a scalable business model backed by a respected parent company.
Blink Fitness franchises are designed for sustainability, profitability, and long-term market growth in the booming $35+ billion U.S. fitness industry. Whether placed in urban, suburban, or metropolitan areas, Blink Fitness gyms attract a wide audience—from first-time exercisers to seasoned fitness enthusiasts—creating strong recurring revenue opportunities for franchise owners.
Why Invest in this Franchise?
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Proven Market Demand: Fitness has become a lifestyle for millions of Americans, and low-cost gyms are the fastest-growing segment of the industry.
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Strong Brand Recognition: Blink Fitness is part of the Equinox Group, a global leader in premium fitness brands, providing credibility and long-term market trust.
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Affordable, Scalable Model: With a competitive cost structure and flexible location opportunities, investors can scale operations efficiently.
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Recurring Revenue: Membership-driven business ensures predictable monthly income with add-on revenue from personal training, merchandise, and wellness services.
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Community-Centered Philosophy: Blink Fitness stands out with its Mood Above Muscle® approach, making it appealing to a wide customer base.
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Comprehensive Franchise Support: Backed by expert training, site selection guidance, and ongoing marketing support.
Background
Established Year: 2011
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Founders: Blink Fitness was developed by Equinox Group, the parent company behind Equinox, SoulCycle, and other high-end fitness concepts.
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Franchise Launch: Blink began offering franchise opportunities in 2015.
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Franchise Units: Currently, Blink Fitness operates over 100 locations across the United States, with strong presence in New York, New Jersey, California, Pennsylvania, and Texas.
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Ownership: Blink Fitness is owned by Equinox Group, a globally recognized leader in the fitness and lifestyle industry.
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Industry Category: Health & Fitness Franchise, Gym Franchise, Low-Cost Fitness Concept.
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Market Presence: Positioned as a value-driven, high-quality gym in the competitive U.S. fitness market, appealing to cost-conscious yet health-focused consumers.
Support Training
Blink Fitness ensures every franchisee receives end-to-end support throughout the journey:
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Pre-Launch Support
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Assistance with real estate selection and demographic research to identify prime gym locations.
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Design and construction guidance to align with brand standards.
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Pre-opening staff recruitment and training support.
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Operational Training
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Comprehensive franchisee training program covering daily gym operations, technology systems, membership sales, and customer service.
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Management training for staff, ensuring operational excellence.
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Marketing & Branding Support
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National and local marketing campaigns to drive awareness and membership sign-ups.
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Access to Blink Fitness’ brand identity assets, social media strategy, and promotional toolkits.
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Ongoing Support
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Regular performance reviews, business consulting, and operational support.
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Continuous updates on fitness industry trends, new workout programs, and membership engagement strategies.
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Technology & Systems
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Cloud-based member management software.
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Mobile app integration for member engagement, booking, and loyalty tracking.
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Ideal Candidate
The ideal Blink Fitness franchisee is an entrepreneur or investor who:
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Has a business or management background (retail, hospitality, or fitness industry experience is a plus).
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Possesses a passion for health, wellness, and community engagement.
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Has strong leadership and people management skills to oversee gym operations and staff.
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Meets the financial investment capability required for opening and sustaining a fitness facility.
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Prefers high-traffic urban or suburban locations with strong demographics (millennials, working professionals, and health-conscious communities).
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Is committed to building a multi-unit operation over time for maximum growth potential.
Financial Detail
| Financial Aspect | Estimated Cost |
|---|---|
| Total Investment Required | $454,000 – $1,053,500 |
| Minimum Liquid Capital | $300,000+ |
| Franchise Fee | $20,000 – $40,000 (per location) |
| Infrastructure / Build-Out | $350,000 – $800,000 |
| Marketing Budget (Pre-Launch & Local) | $50,000 – $75,000 |
| Working Capital | $50,000 – $100,000 |
| Royalty Fees | 5% of gross sales |
| Brand Development Fund | 2% of gross sales |
| Expected ROI | 15–25% annually (varies by location) |
| Break-Even Time | Typically 18–36 months |
| Revenue Streams | Membership fees, personal training, retail merchandise, wellness add-ons |