Established
2010
Franchise Units
2
Minimum Investment
$250,000
Franchise Fee
$40,000
Total Investment Range
$450,000
Home Based
No
Description
Live True Yoga is redefining how Americans engage with health, mindfulness, and movement. Known for its welcoming studio culture, premium class experience, and modern take on traditional yoga, the brand has become a trusted destination for people seeking balance, community, and long-term wellness. As consumer demand for boutique fitness accelerates nationwide, Live True Yoga stands out as a franchise with a distinctive philosophy—accessible yoga, exceptional instruction, and a studio environment that feels both grounding and uplifting.
More than a yoga business, Live True Yoga is a holistic lifestyle brand built around real human connection. Its studios attract loyal members, build recurring revenue through memberships, and create strong local communities centered around wellness. With Americans increasingly prioritizing mental health, stress relief, and sustainable exercise routines, the timing for Live True Yoga’s expansion across the United States could not be better. For franchise owners, this model combines the stability of membership-driven income with the growth potential of a fast-rising sector.
Why Invest in the Live True Yoga Franchise?
Investing in Live True Yoga means entering one of the most resilient and expanding categories within the fitness industry. Yoga participation in the U.S. has surged over the past decade, with consumers seeking structured, high-quality studio experiences rather than generic gym-based classes. Live True Yoga’s model is built to capitalize on this shift.
Key reasons investors choose Live True Yoga:
-
High-Demand Wellness Market: The global wellness movement is at an all-time high, and yoga is one of the fastest-growing pillars within it.
-
Membership-Based Recurring Revenue: Predictable income through monthly memberships, class packages, workshops, and retail sales.
-
Premium Studio Experience: Beautifully designed studios and a curated class offering that sets Live True Yoga above traditional yoga centers.
-
Strong Community-Building Framework: Members stay longer and refer more often due to the inclusive, supportive environment.
-
Scalable Model: The studio footprint is flexible, operational needs are manageable, and staffing requirements are lower than most fitness concepts.
-
Lower Overhead Compared to Larger Fitness Chains: Lean staffing and efficient scheduling create a healthier path to profitability.
Background
- Established Year: Live True Yoga was founded in 2010, born from a vision to make yoga more accessible, modern, and community-driven for people of all ages and experience levels.
- Founders: Created by a team of passionate yoga educators and wellness entrepreneurs, the founders’ mission was to elevate the traditional yoga experience with contemporary studio design, inclusive teaching, and a strong sense of belonging.
- Brand Journey & Company History: Live True Yoga began as a single neighborhood studio focused on authenticity, mindful movement, and genuine community connection. Word of mouth quickly fueled its growth. Members resonated with its approach: expert-led classes, a warm atmosphere, and programming that blended physical fitness with mental well-being. Over the years, the studio expanded organically, evolving into a boutique wellness brand known for blending modern yoga practices with thoughtful, community-centered experiences.
- Franchise Active Units – Current Number: The brand currently operates 2 active studio locations within its network.
- Ownership Structure: Live True Yoga is privately owned and operated by its founding leadership group, supported by a professional franchise development and operations team dedicated to maintaining quality, consistency, and brand integrity as it scales nationwide.
- Market Presence in the USA: Live True Yoga has established a solid foothold in the boutique fitness and wellness market, primarily in urban and fast-growing suburban regions where consumers prioritize mental health, mindfulness, and premium fitness experiences. As the demand for yoga, holistic wellness, and low-impact fitness continues to climb, the brand is strategically positioned for accelerated expansion across major U.S. markets.
- Industry Category: Boutique Fitness Franchise, Yoga Studio Franchise, Health & Wellness Franchise.
By 2017, the brand formalized its operational systems, teaching standards, and studio design guidelines, laying the groundwork for franchise expansion. Today, Live True Yoga continues to grow across the United States with a structured franchise program created to empower qualified owners with proven systems, brand equity, and comprehensive support.
Support Training
Live True Yoga offers one of the most comprehensive training and support systems in the boutique fitness franchise sector. Every new owner receives hands-on guidance from Day 1 through launch and beyond.
Pre-Launch Support
Site Selection & Territory Planning: Assistance in choosing high-traffic, demographically strong locations ideal for yoga communities.
-
Studio Layout & Interior Design: Guidance to replicate the brand’s signature, modern, aesthetic interior.
-
Permits, Buildout & Vendor Coordination: Streamlined processes to accelerate studio readiness.
-
Pre-opening Marketing Blueprint: Full plan for local brand awareness, social media campaigns, influencer outreach, and founding members acquisition.
Comprehensive Training
Initial Owner Training: Business operations, studio scheduling, staff management, membership sales, customer retention, and financial management.
-
Instructor Training & Certification: Access to brand-approved training, teaching standards, class formats, and safety protocols.
-
Sales, Membership & Customer Experience Training: Proven techniques to increase membership conversion and maximize retention.
Operational Support
Franchise Operations Manual outlining every operational detail.
-
Software & Technology Setup: POS, scheduling system, member management, and reporting tools.
-
Hiring & HR Toolkit: Assistance with recruiting, interviewing, and onboarding instructors and front desk staff.
Marketing Support
Brand Assets & Creative Library: Social templates, promotional materials, digital ads, and seasonal campaigns.
-
National & Local Marketing Initiatives: Strategies to drive consistent lead flow and community engagement.
-
Reputation & Review Management Tools to strengthen online presence.
Ongoing Support
Dedicated franchise support manager
-
Quarterly performance reviews
-
Training refreshers, workshops, and brand-wide events
-
Continuous updates to class programming and teaching guidelines
Ideal Candidate
A Live True Yoga franchise is best suited for individuals who want a rewarding business rooted in health, community, and personal wellness. You don’t need to be a yoga instructor to own a franchise—just a strong operational mindset and passion for wellness.
The ideal franchise owner typically includes:
Entrepreneurs passionate about fitness, wellness, or community-building
-
Corporate professionals seeking a lifestyle business with recurring revenue
-
Investors looking for a semi-absentee, manager-run model
-
Existing fitness studio owners expanding their portfolio
-
Owners who value authenticity and long-term brand culture
Personal Traits That Work Well:
Strong people skills and leadership
-
Interest in holistic wellness and personal development
-
Ability to manage staff and drive membership growth
-
Commitment to delivering a premium member experience
Location Preferences:
Ideal territories include high-density urban areas, suburban neighborhoods with strong disposable income, wellness-focused communities, college towns, and residential districts with active lifestyles.
Financial Detail
| Financial Category | Amount / Range |
|---|---|
| Total Investment Required | $250,000 – $450,000 |
| Minimum Investment Required | $250,000 |
| Franchise Fee | $40,000 – $50,000 |
| Studio Build-Out & Infrastructure Cost | $120,000 – $250,000 |
| Pre-Launch Marketing Budget | $15,000 – $30,000 |
| Working Capital (First 3–6 Months) | $25,000 – $40,000 |
| Royalty Fee | 6% – 7% of gross sales |
| National Marketing Fund | ~2% of gross sales |
| Expected ROI Timeline | 12–24 months |
| Average Break-Even Period | 12–24 months |
| Potential Revenue Streams | Memberships, Class Packages, Workshops, Retail Sales, Private Sessions, Teacher Training |