2007
100
$296,731
$45,000
$377,268
No
Blo Blow Dry Bar is the original blow dry bar, revolutionizing the beauty industry by focusing solely on blowouts—no cuts, no color, just flawless hair styling. Founded in 2007 and franchising since 2009, Blo has grown into the world's largest blow dry bar franchise, with over 100 locations across the United States and internationally. With a chic, modern aesthetic and a commitment to exceptional customer service, Blo offers a unique business opportunity in the thriving beauty industry.
Proven Business Model: Blo's streamlined service offering and efficient operations have led to consistent revenue generation.
Strong Brand Recognition: As the first blow dry bar, Blo has established itself as a leader in the industry.
Supportive Franchise System: Comprehensive training and ongoing support ensure franchisees are well-equipped for success.
Scalable Growth Potential: With a growing number of locations, Blo offers opportunities for expansion and multi-unit ownership.
Founded: 2007
Founder: Ari Yakobson
Headquarters: Toronto, Canada
Franchising Since: 2009
Industry Category: Beauty & Personal Care
Units in the USA: Over 100 locations
Brand Journey & History:
Blo Blow Dry Bar was created with a unique vision: to provide high-quality, stylish blowouts in a time-efficient, luxury-focused environment. Unlike traditional salons, Blo focuses exclusively on blowouts, skipping haircuts and coloring, which allows for a faster, specialized service. This concept quickly resonated with consumers seeking premium hair styling experiences without the long wait times of conventional salons.
The brand started with a single location in Toronto and expanded internationally, with franchising beginning in 2009 to capitalize on the growing demand for specialized beauty services. Over the years, Blo has established itself as the world’s largest blow dry bar franchise, expanding across major U.S. cities, including New York, Los Angeles, Miami, and Chicago, as well as internationally in Canada and other markets.
Ownership:
Blo Blow Dry Bar operates under a franchise model, with the parent company providing franchisees full operational, marketing, and training support while maintaining brand consistency and quality across all locations.
Market Presence & Industry Positioning:
Blo is recognized as an industry pioneer and leader in the specialized blowout segment of the beauty industry. Its positioning emphasizes luxury, consistency, and customer experience, targeting busy professionals, social influencers, and trend-conscious consumers. By offering a streamlined, service-focused experience, Blo differentiates itself from traditional hair salons and establishes a loyal customer base.
Other Information:
Blo has received several industry awards for innovation in salon services and franchise excellence.
The brand emphasizes ongoing innovation in salon design, customer engagement, and stylist education.
Strong marketing presence both online and offline helps attract and retain clientele.
Blo Blow Dry Bar offers a comprehensive support system designed to ensure franchisees launch successfully and operate efficiently while maintaining the high standards of the brand. Their support covers pre-launch, operational, marketing, academic, and ongoing assistance:
Site Selection & Lease Negotiation: Blo assists franchisees in selecting optimal locations with high foot traffic and strong demographics, and provides guidance for negotiating leases.
Salon Design & Build-Out: Franchisees receive support in designing and fitting out salons to maintain Blo’s consistent, stylish brand aesthetic.
Permits & Licensing: Guidance on meeting local regulatory requirements to ensure a smooth opening process.
Grand Opening Planning: Blo provides templates, marketing strategies, and staff training schedules to ensure a successful launch.
Blo University (Blo U): A structured 12-week immersive program covering all aspects of running a Blo salon. This includes:
Mastery of blowout techniques and stylist certifications.
Customer service excellence and brand culture immersion.
Operational procedures including scheduling, inventory, and point-of-sale systems.
Hands-On Staff Training: Stylists are trained in Blo’s signature services, customer engagement protocols, and upselling techniques.
Franchise Operations Manual: Detailed step-by-step guides covering daily operations, inventory management, HR policies, and quality control.
Technology Support: Assistance with booking systems, CRM, and digital tools to manage appointments, payments, and customer data efficiently.
Field Support Team: Blo provides dedicated franchise consultants who conduct periodic site visits to evaluate operations and provide coaching.
Brand Marketing Resources: Access to professionally designed promotional materials, social media campaigns, and email marketing templates.
Local Marketing Guidance: Tips and support to create community engagement events, loyalty programs, and local advertising strategies.
Digital Marketing: Assistance with SEO, online ads, and social media optimization to drive traffic to each salon.
Webinars & Workshops: Regularly scheduled sessions to update franchisees and staff on new products, services, and industry trends.
Annual Franchise Conference: Opportunity for networking, learning best practices, and gaining insights from the corporate team and top-performing franchisees.
Ongoing Stylist Development: Access to skill refresher courses and advanced styling techniques to keep services cutting-edge.
Blo Blow Dry Bar seeks passionate, driven, and business-savvy individuals who are eager to operate in the thriving beauty and personal care industry. The ideal franchisee combines leadership, operational skills, financial capability, and a love for the brand and customer experience.
Passion for Beauty & Customer Service:
Franchisees should have a genuine interest in the beauty industry and providing an exceptional guest experience.
They should value quality, style, and innovation, aligning with Blo’s brand ethos of luxury and convenience.
Strong Leadership & Management Skills:
Ability to recruit, train, and motivate a team of stylists and front-of-house staff.
Comfortable managing day-to-day operations, schedules, and staff performance.
Capable of maintaining high standards of service and operational efficiency across the salon.
Business Acumen & Financial Readiness:
Experience in managing budgets, financial planning, and revenue growth is advantageous.
Ability to invest the minimum required capital and maintain working capital until the business reaches break-even.
Understanding of franchise operations and willingness to adhere to brand standards and processes.
Entrepreneurial Drive & Commitment:
Motivated to grow and scale the business, including potential multi-unit ownership opportunities.
Resilient, adaptable, and proactive in solving operational challenges.
Community & Location Focus:
Preference for high-traffic, urban, or suburban locations that align with Blo’s target demographic of professionals and trend-conscious customers.
Engaged in local marketing and community outreach to build a loyal customer base.
Personal Traits:
Strong communication and interpersonal skills.
Positive attitude and a focus on customer satisfaction.
Dedication to learning and continuous improvement in business operations and team development.
| Category | Details |
|---|---|
| Initial Franchise Fee | $45,000 |
| Minimum Investment Required | $296,731 |
| Maximum Total Investment | $377,268 |
| Royalty Fee | 6% of gross sales |
| Advertising Fund Contribution | 2% of gross sales per month |
| Working Capital | $25,000–$50,000 (recommended) |
| Average Gross Sales per Location | $372,133 |
| Break-Even Time | 12–18 months (depending on location and operational efficiency) |
| Expected ROI | 20–30% (typical first 2–3 years, depending on location performance) |
| Potential Revenue Streams | Blowouts, hair treatments, memberships, retail product sales |
| Infrastructure Cost | Included in total investment estimate (salon design, furniture, equipment) |
| Marketing Budget | Covered via advertising fund (2% of gross sales) |
Notes:
Total investment includes franchise fee, salon build-out, equipment, inventory, and pre-opening costs.
Royalty fees and advertising contributions are ongoing and calculated as a percentage of gross sales.
Working capital is recommended to cover initial operational expenses until revenue stabilizes.
Revenue streams are diversified: primary income comes from blowouts, but memberships, add-on services, and retail products contribute significantly to profitability.
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