Established
2006
Franchise Units
100
Minimum Investment
$300,000
Franchise Fee
$45,000
Total Investment Range
$600,000
Home Based
No
Description
The MaxLiving® franchise represents a modern evolution of the chiropractic and wellness industry in the United States. Built on a purpose-driven, systems-based healthcare model, MaxLiving focuses on corrective chiropractic care, functional nutrition, fitness, and lifestyle education to help patients achieve long-term health rather than short-term symptom relief.
Positioned at the intersection of healthcare, preventative wellness, and education, MaxLiving clinics are designed to operate as high-impact community health centers. The brand appeals strongly to today’s health-conscious consumers who are actively seeking drug-free, non-invasive solutions to chronic pain, metabolic disorders, posture issues, and lifestyle-related health concerns.
Unlike traditional chiropractic practices that rely heavily on individual practitioners, MaxLiving delivers a scalable franchise model supported by structured systems, standardized clinical protocols, centralized marketing, and leadership development. Franchise owners benefit from a proven operational framework that allows clinics to grow beyond a single doctor model and develop into multi-doctor, multi-service wellness centers.
With rising demand for holistic healthcare, functional medicine, and preventative wellness across the U.S., the MaxLiving franchise opportunity offers entrepreneurs and healthcare professionals a chance to build a purpose-driven business with long-term relevance, recurring revenue potential, and strong community engagement.
Why Invest in the MaxLiving Franchise?
Investing in a MaxLiving franchise means entering a rapidly growing sector of the U.S. healthcare economy with a brand that emphasizes systems, outcomes, and leadership rather than volume-based care.
Key investment advantages include:
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Strong demand for chiropractic, wellness, and preventative care services across U.S. markets
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A differentiated, purpose-driven brand focused on corrective care and lifestyle transformation
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Scalable clinic model designed for multi-doctor and multi-service growth
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Recurring revenue through ongoing care plans, nutrition programs, and wellness services
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Centralized support systems that reduce reliance on individual practitioner performance
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Community-based marketing model that builds long-term patient relationships
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Alignment with long-term healthcare trends such as functional nutrition, posture correction, and non-pharmaceutical care
Background
Brand Name: MaxLiving®
Industry Category: Chiropractic Care, Wellness & Preventative Healthcare
Founded: 2006
Founders: Established by a group of chiropractors and healthcare leaders with a vision to transform corrective care and wellness delivery in the U.S.
Ownership: Privately held
MaxLiving was founded with a clear mission: to correct health issues at their source rather than manage symptoms. The brand developed a structured chiropractic and wellness system that integrates spinal correction, functional nutrition, fitness guidance, and lifestyle education into one cohesive care model.
Over the years, MaxLiving has expanded its footprint across the United States, building a national network of clinics that follow consistent clinical protocols and brand standards. The franchise emphasizes leadership development, doctor training, and team-based care to ensure clinics can scale effectively.
Franchise Active Units:
Approximately 100+ clinics operating across multiple U.S. states (number may vary as the system continues to grow).
Market Presence in the USA:
MaxLiving clinics are present in major metropolitan areas as well as growing suburban markets, with continued expansion opportunities in underserved regions.
Support Training
MaxLiving offers one of the more structured support systems in the chiropractic franchise space, designed to help franchisees succeed from pre-launch through long-term growth.
Pre-Launch Support
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Site selection guidance and demographic analysis
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Clinic layout and build-out specifications
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Equipment recommendations and vendor relationships
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Licensing, compliance, and operational readiness assistance
Training & Education
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Comprehensive initial training for franchise owners and clinical teams
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Chiropractic technique standardization and corrective care protocols
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Nutrition, fitness, and wellness program training
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Leadership development and clinic management education
Operational Support
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Proven operating systems and clinic workflows
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Staff hiring guidance and onboarding processes
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Performance tracking and key metric benchmarking
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Ongoing business coaching and operational reviews
Marketing & Brand Support
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National and local marketing frameworks
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Community outreach strategies and event marketing
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Digital marketing guidance and brand-approved materials
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Patient education systems and retention strategies
Ongoing Support
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Continuous education programs and conferences
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Peer network access with other MaxLiving franchise owners
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Updates to clinical systems, marketing strategies, and operational tools
Ideal Candidate
The MaxLiving franchise is best suited for purpose-driven entrepreneurs who want to operate within the healthcare and wellness space while leveraging a structured franchise model.
Ideal candidates include:
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Chiropractors seeking a scalable, systemized practice model
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Healthcare professionals transitioning into clinic ownership
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Entrepreneurs passionate about wellness, fitness, and preventative care
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Multi-unit operators interested in building regional wellness clinics
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Investors aligned with long-term healthcare and lifestyle trends
Key attributes of successful franchisees:
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Strong leadership and team-building skills
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Willingness to follow proven clinical and operational systems
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Commitment to community education and outreach
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Financial capacity to support clinic launch and early growth
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Interest in long-term brand building rather than short-term returns
Preferred locations typically include growing suburban and metro markets with strong family demographics and health-conscious populations.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Initial Investment | $300,000 – $600,000 |
| Minimum Investment Required | Approx. $300,000 |
| Initial Franchise Fee | $45,000 – $50,000 |
| Clinic Build-Out & Infrastructure | $120,000 – $250,000 |
| Equipment & Technology | $60,000 – $120,000 |
| Furniture, Fixtures & Signage | $20,000 – $50,000 |
| Initial Marketing & Launch Budget | $15,000 – $30,000 |
| Training & Pre-Opening Costs | Included / Variable |
| Working Capital (3–6 months) | $40,000 – $80,000 |
| Ongoing Royalty Fee | Percentage of gross revenue (as per FDD) |
| Marketing / Brand Fund Contribution | Typically required (see FDD) |
| Estimated Break-Even Period | 18 – 30 months |
| Expected ROI Timeline | Medium to long-term |
| Primary Revenue Streams | Chiropractic care, corrective programs, nutrition & wellness plans |