Established
2009
Franchise Units
130
Minimum Investment
$60,000
Franchise Fee
$57,000
Total Investment Range
$113,325
Home Based
Yes
Description
Turn Life’s Transitions into Opportunity with Blue Moon Estate Sales
Blue Moon Estate Sales is a high-quality estate sale franchise specializing in the on-site and online liquidation of personal and business property. Franchisees can earn 40% commission (or more at their discretion) by helping homeowners sell 85–95% of the contents of a home—including everything from kitchenware to cars, motorcycles, and boats. With strong demand and multiple revenue streams, estate sales generate more income from residential properties than business liquidations, offering a lucrative and recession-resistant opportunity.
Franchisees benefit from a full suite of services, including on-site and online sales, light housekeeping, full clean-outs, and the ability to offer additional home services that fit local demand. Our franchisees regularly receive high-value referrals from real estate agents, senior service providers, probate attorneys, financial advisors, and more—helping them build a reliable pipeline of clients navigating life transitions.
For those seeking flexibility, Blue Moon offers a semi-absentee franchise model. With a dedicated full-time manager and just 20–30 hours of weekly involvement, you can build a successful business while maintaining work-life balance. All owners and managers receive 12 days of comprehensive virtual training, ensuring you’re equipped to run a smooth and profitable operation from day one.
Background
Established: 2009
First Unit Franchised: 2013
Franchised Units: 130+
Pending Registration: CA, HI, MD, NY, SD, VA, and WA
HOT MARKETS include:
- PA - wide open in Philly area
- NJ - North
- Dallas/Fort Worth, TX metro
- CT - entire state
- MD - entire state
- CA - Los Angeles
- WA - Seattle
- OR - Portland
- AZ - Maricopa County/Phoenix market
- IA - Des Moines
- OH - Cincinnati and Columbus
- NV - Las Vegas
Sold out: Colorado and Minnesota
Canada Franchises: No
International Franchises: No
Support Training
Financial Assistance Provided: Opton for corporate to fund 50% of the Standard Franchisee Fee
Blue Moon Estate Sales Now Offers Group Health Insurance
Site Selection Assistance: Home-based
Lease Negotiation Assistance: No
Recruiting Assistance: No
Co-Operative Advertising: Yes
Training:
- Week one: Five, eight-hour virtual days
- Week two: Homework with one eight-hour call
- Week three: Two, eight-hour virtual days. This training will be provided for 1-3 people, the franchisee, franchisee’s spouse, and/or the operating manager.
Your candidate will be ready to start servicing clients right after training! In-person visit to Franchisor or shadow a neighboring Franchisee is optional.
Other Info: No brick and mortar. Sales are conducted in the clients’ homes. Honesty and integrity a must.
Ideal Candidate
Sales, marketing and networking to referral source, interviewing for potential sales, staging, pricing and conducting the sales. Communicating with the clients, staff. Advertising the sale. Closing out the sale and paying clients, managing software product.
Good backgrounds include pharamcautical sales, real estate agents, and others similiar to these.
Can be scaled into or START semi-absentee with FT Manager @ Day 1
- Franchisee will still work 20-30 hours per week to focus on networking and manage their manager
- NOT a good fit for someone with an in-person/at the office corporoate job with meetings all day long and no flexibility in their schedule
- The best fit if someone with a hybrid or work-from-home position with a few/minimal meetings and can control their work schedule so they can spend time on their business when needed.
Financial Detail
Minimum Liquid Capital: $60,000
Total Investment: $57,015 - $113,325
Minimum Net Worth: $125,000
Franchise Fee: TWO OPTIONS!
- $57,000 Standard Fee (2nd territory is $47,500 and 3rd territory is $42,500)
- $24,500 Reduced Fee (all territories are all the same price)
Royalty:
- 5.5% of gross sales w/ Standard Franchise Fee
- 8% of gross sales w/ Reduced Franchise Fee
Ad Fund: 1%
Average Number of Employees: 8-10
Item 19: Yes
SBA Approved: Yes
Passive Ownership: No
Semi-absentee okay - candidate must undergo 12 days virtual training, hire key person day one (FT Field Manager) and still dedicate 20-30 hours a week on the business on marketing/networking. With key hire, business will be run FT. (Liquid capital will need to be $100,000 to cover salary from the beginning)
Home Based: Yes
B2B: No
Master Franchise Opportunities: No
VetFran: 20% discount | First Responder: 20% discount - both franchise fee options!