1997
5
$150,000
$40,000
$498,000
No
Bobby Chez Crabcakes is a renowned gourmet seafood brand, celebrated for its award-winning jumbo lump crab cakes and a diverse menu of heat-at-home seafood specialties. Founded in 1997 by Robert “Bobby” Sliwowski in Voorhees, New Jersey, the brand has expanded its footprint across the Northeastern United States, including Delaware, Maryland, and Pennsylvania. With a commitment to quality and convenience, Bobby Chez offers a unique "gourmet to go" dining experience, allowing customers to enjoy restaurant-quality meals at home.
Proven Culinary Excellence: Bobby Chez's signature crab cakes are crafted with 100% jumbo lump crabmeat, blended with a secret creamy roux, and lightly coated in Japanese breadcrumbs for a crispy, golden exterior. This dedication to quality has earned the brand a loyal customer base and multiple regional awards.
Established Brand Recognition: With over 25 years in business, Bobby Chez has built a strong reputation in the seafood industry, making it a trusted name among consumers.
Growing Market Demand: The "gourmet to go" concept aligns with the increasing consumer preference for convenient, high-quality meals that can be enjoyed at home, positioning Bobby Chez for continued growth.
Established Year: 1997
Founder: Robert “Bobby” Sliwowski
Headquarters: Weston, Florida
Franchise Launch: 2022
Franchise Units: 5 (as of 2025)
Company-Owned Units: 1
States Registered In: Delaware, Maryland, New Jersey, Pennsylvania
Industry Category: Quick-service seafood and gourmet takeout
Ownership: Privately owned; Dominick Leonetti III serves as the current CEO
Product Offering: Gourmet heat-at-home seafood specialties, including signature jumbo lump crab cakes, shrimp, mashed potatoes, mac-n-cheese, chicken pot pies, and Italian dishes
Retail Locations: Cherry Hill, Collingswood, Sewell (Washington Township), Delran, and Newtown (PA)
Bobby Chez Crabcakes began as a family-owned business, with Bobby Sliwowski drawing inspiration from his Italian mother and Polish father. He honed his culinary skills working alongside his parents at their French restaurant, Chez Robert, in Westmont, NJ. In 1997, he opened the first Bobby Chez Seafood Specialties store in Voorhees, NJ, introducing his signature jumbo lump crab cakes, which quickly gained popularity and earned multiple state and regional awards. Over the years, the brand expanded its menu to include a variety of gourmet seafood dishes, all prepared fresh daily in their Cherry Hill commissary.
In 2022, Bobby Chez Crabcakes began franchising, aiming to share their gourmet offerings with a broader audience. The brand is currently expanding its footprint in the Northeastern United States, with plans for further growth. Dominick Leonetti III, with over a decade of experience in the restaurant industry, now leads the brand, ensuring the legacy of quality and tradition established by Bobby Sliwowski continues to thrive .
The brand's commitment to quality and convenience has made it a staple in thousands of homes, offering customers the experience of gourmet seafood at home. With a strong foundation and a clear vision for expansion, Bobby Chez Crabcakes presents a promising opportunity for potential franchisees.
Bobby Chez offers comprehensive support and training to ensure franchisee success:
Pre-Launch Support: Assistance with site selection, lease negotiation, and store buildout to ensure optimal location and setup.
Training Programs: Franchisees undergo a structured training program, including classroom instruction, on-the-job training, and shadowing experienced staff, covering all aspects of operations.
Operational Support: Ongoing guidance in day-to-day operations, including inventory management, staffing, and quality control.
Marketing Assistance: Access to marketing materials and strategies to promote the brand and attract customers.
Financial Guidance: Support in financial planning and management to ensure profitability.
The ideal franchisee for Bobby Chez possesses:
Business Acumen: Experience in restaurant or retail management, with a strong understanding of operations and customer service.
Passion for Quality: A commitment to maintaining the high standards of food quality and service that Bobby Chez is known for.
Community Engagement: An active interest in participating in and contributing to the local community.
Investment Capability: The financial resources to meet the investment requirements and sustain operations.
Location Preference: Interest in expanding the brand into new markets, particularly in areas with a strong demand for gourmet takeout options.
Total Investment Required: $249,000 to $498,000
Minimum Investment: $150,000
Franchise Fee: $40,000
Royalty Fee: 5% of gross sales
Infrastructure Cost: Varies based on location and size of the unit.
Marketing Budget: Allocated as a percentage of sales; specific details provided upon inquiry.
Working Capital: Estimated at $50,000 to $100,000 to cover initial operational expenses.
Expected ROI: Detailed financial projections available upon request; historical performance indicates a strong potential for profitability.
Break-Even Time: Typically within 18 to 24 months, depending on location and operational efficiency.
Revenue Streams: In-store sales, online orders, catering services, and wholesale distribution.
