Established
1996
Franchise Units
18
Minimum Investment
$2,000,000
Franchise Fee
$75,000
Total Investment Range
$3,500,000
Home Based
No
Description
Pete's Restaurant & Brewhouse is a well-established American casual dining brand known for its welcoming neighborhood vibe, handcrafted beers, and a crave-worthy menu built around pizzas, burgers, pastas, and comfort classics. Blending the energy of a local sports bar with the polish of a full-service restaurant, Pete’s has carved out a strong niche in the competitive casual dining and craft beer space.
The concept appeals to families, professionals, and social groups alike—making it a true all-day, all-occasion destination. Spacious dining rooms, inviting patios, and lively bar areas allow each location to maximize guest traffic from lunch through late evening. Pete’s Restaurant & Brewhouse positions itself as a community hub where guests come for great food, stay for the atmosphere, and return for the consistency.
For franchise investors seeking a proven, scalable restaurant model with strong brand recognition and diversified revenue streams, Pete’s Restaurant & Brewhouse presents a compelling opportunity in the U.S. casual dining sector.
Why Invest in This Franchise?
Investing in Pete’s Restaurant & Brewhouse offers franchisees access to a brand that balances operational maturity with broad consumer appeal.
Key investment advantages include:
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Established Brand Equity: Decades of market presence and loyal repeat customers.
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Diverse Revenue Streams: Dine-in, bar sales, craft beer, takeout, and catering opportunities.
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Broad Demographic Appeal: Families, sports fans, corporate groups, and social diners.
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Scalable Footprint: Large-format restaurants designed for high guest capacity and group dining.
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Craft Beer Differentiation: In-house brewing and curated beer programs enhance margins and brand identity.
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Community-Driven Model: Locations thrive as neighborhood gathering spots, increasing long-term stability.
Background
Established Year: 1996
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Founders: Rodney and Martha Smith
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Industry Category: Casual Dining / Restaurant & Craft Beer
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Franchise Active Units : 18+ locations
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Ownership Structure: Privately held
Pete’s Restaurant & Brewhouse was founded in Sacramento, California, with a simple vision—create a place where guests could enjoy high-quality food, handcrafted beer, and a welcoming atmosphere under one roof. What began as a single neighborhood restaurant quickly gained popularity for its generous portions, family-friendly environment, and strong community connection.
Over the years, the brand expanded steadily throughout California, refining its menu, beer offerings, and restaurant design. Today, Pete’s Restaurant & Brewhouse is recognized for its consistency, operational discipline, and ability to adapt to changing dining preferences while staying true to its roots.
The brand’s expansion strategy focuses on strategic territories where full-service casual dining and craft beer culture continue to grow across the United States.
Support Training
Pete’s Restaurant & Brewhouse delivers a comprehensive franchise support system designed to guide owners from site selection through long-term operations.
Pre-Launch Support
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Site evaluation and demographic analysis
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Restaurant layout and design guidance
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Vendor sourcing and equipment specifications
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Assistance with permits, licensing, and compliance
Training & Operations
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Extensive initial training program for owners and management
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In-restaurant operational training covering kitchen, bar, and service
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Standardized recipes, food preparation systems, and quality controls
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POS systems and inventory management training
Marketing & Brand Support
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Brand positioning and local store marketing strategies
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Grand opening and launch campaign support
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Digital marketing guidance and promotional calendars
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Ongoing creative assets and brand compliance oversight
Ongoing Support
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Dedicated franchise operations team
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Continuous performance reviews and optimization
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New menu development and seasonal promotions
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Ongoing education, operational updates, and peer collaboration
Ideal Candidate
Pete’s Restaurant & Brewhouse seeks franchise partners who are passionate about hospitality and committed to operational excellence.
Ideal candidates typically include:
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Multi-unit restaurant operators or experienced hospitality investors
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Entrepreneurs with strong leadership and people-management skills
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Investors capable of managing large-format restaurant operations
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Hands-on or semi-absentee owners with a focus on guest experience
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Individuals aligned with community-driven, relationship-based business models
Preferred locations include high-traffic suburban markets, mixed-use developments, and lifestyle centers with strong family and social dining demand.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $2,000,000 – $3,500,000 |
| Minimum Investment Required | $2,000,000 |
| Franchise Fee | $75,000 |
| Build-Out & Infrastructure Cost | $1,400,000 – $2,200,000 |
| Equipment & Furnishings | $350,000 – $600,000 |
| Initial Marketing Budget | $50,000 – $100,000 |
| Opening Inventory | $75,000 – $125,000 |
| Working Capital | $150,000 – $250,000 |
| Royalty Fees | 5% of gross sales |
| Marketing Fund Contribution | 1–2% of gross sales |