Established
2008
Franchise Units
10
Minimum Investment
$559,300
Franchise Fee
$40,000
Total Investment Range
$3,167,800
Home Based
No
Description
Bobby’s Burgers by Bobby Flay offers a gourmet fast-casual dining experience that brings chef-driven quality to the everyday burger. Founded by celebrity chef Bobby Flay, the brand combines bold flavors, innovative recipes, and a modern dining atmosphere to create a unique burger experience. With a commitment to culinary excellence and a streamlined operational model, Bobby’s Burgers stands out in the competitive burger market.
Why Invest in this Franchise?
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Chef-Driven Brand: Leverage Bobby Flay’s culinary expertise and brand recognition to attract a loyal customer base.
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Innovative Menu: Offer a diverse menu that includes signature burgers, fries, and shakes, catering to a wide range of tastes.
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Modern Design: Benefit from a contemporary restaurant design that appeals to a broad demographic.
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Scalable Model: Operate in various formats, including inline, endcap, and freestanding locations, with options for drive-thru and delivery.
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Comprehensive Support: Receive extensive training, marketing, and operational support to ensure business success.
Background
Established Year: Founded in 2008 (originally as Bobby’s Burger Palace); Rebranded and relaunched as Bobby’s Burgers by Bobby Flay in 2021.
Founders: Chef Bobby Flay and Laurence Kretchmer.
Brand Journey: The concept began as a sit-down, mall-based "palace" before evolving into a sleek, fast-casual franchise model designed for rapid scalability.
Active Units: Currently, the brand has 10 active units in the USA with over 12 more in the immediate development pipeline (stateside) and a 65-unit master agreement for North American expansion.
Ownership: Privately held and led by an elite executive team with decades of combined restaurant experience.
Market Presence: Focused on high-visibility corridors, lifestyle centers, airports, and urban hubs across the USA.
Industry Category: Premium Fast-Casual / Gourmet Burgers.
Support Training
Pre-Launch Support:
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Assistance with site selection and lease negotiation.
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Guidance on restaurant design and construction.
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Comprehensive training at Burger U in Atlanta, Georgia.
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Operational Support:
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Ongoing operational assistance to ensure efficient restaurant management.
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Access to state-of-the-art technology and systems.
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Regular performance evaluations and feedback.
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Marketing Support:
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National and local marketing campaigns to drive brand awareness.
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Promotional materials and digital marketing resources.
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Social media and public relations support.
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Ongoing Support:
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Continuous training and development opportunities.
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Access to a dedicated franchise support team.
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Regular updates on menu innovations and operational best practices.
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Ideal Candidate
- Experienced Operators: The brand seeks multi-unit developers or seasoned restaurant operators who understand the nuances of the hospitality industry.
Passion for the "Guest Experience": You must be a "food-first" person who believes in the quality of the product and is willing to be an ambassador for the Flay brand.
Financial Capability: Candidates should have a minimum net worth of $1 million and liquid capital of $500,000.
Leadership Skills: While absentee ownership is typically not permitted, the brand looks for "hands-on" leaders who can build and inspire high-performing teams.
Location Preference: A focus on high-traffic "A+" real estate—urban centers, shopping malls, endcap units, or non-traditional sites like stadiums and airports.
Financial Detail
| Category | Estimated Cost / Detail |
| Total Investment Required | $559,300 – $3,167,800 |
| Minimum Liquid Capital | $500,000 |
| Initial Franchise Fee | $40,000 |
| Royalty Fees | 6% of gross sales |
| Marketing/Brand Fund Fee | 2% - 3% of gross sales |
| Working Capital (3 Months) | $45,000 – $100,000 |
| Infrastructure Cost | Included in Total (Leasehold improvements: $128k - $1.1M) |
| Expected ROI | Varies by location; driven by high AUV potential |
| Break-Even Time | Typically 2–4 years (subject to market conditions) |
| Revenue Streams | Dine-in, Take-out, Third-party delivery, Catering |