1952
300
$350,000
$30,000
$750,000
No
BoConcept is a globally recognized Danish furniture brand renowned for its customizable, high-quality, and stylish home furnishings. Since opening its first store in Paris in 1993, BoConcept has expanded to over 300 locations across 65 countries, including a significant presence in the United States. The brand's commitment to Scandinavian design principles, combined with a customer-centric approach, has positioned it as a leader in the premium home furniture market.
In the U.S., BoConcept offers a unique franchise opportunity for investors seeking to enter the lucrative home furnishings industry. With a proven business model, strong brand recognition, and comprehensive support, BoConcept presents an attractive option for entrepreneurs looking to capitalize on the growing demand for stylish and functional home interiors.
Established Brand with Global Recognition: BoConcept's reputation for quality and design excellence attracts a loyal customer base worldwide.
High Return on Investment (ROI): The franchise model is designed for quick cash flow generation, offering a low investment with high EBITDA potential.
Unique Selling Proposition: The brand's Interior Design Service sets it apart from competitors, serving as a powerful tool for differentiation and upselling.
Growing B2B Sales Channel: An expanding business-to-business segment provides additional revenue streams and growth opportunities.
Comprehensive Support: Franchisees receive exceptional training and ongoing support in all business areas, including design expertise, marketing, and operations.
Established Year: 1952 in Herning, Denmark
Franchising Since: 1993
Franchise Units in the U.S.: Approximately 20 franchised units and 2 company-owned stores
Global Presence: Over 300 stores in 65 countries
Ownership: BoConcept Holding A/S is owned by 3i Group plc, a leading international investor
Industry Category: Home Furnishings, Retail, Interior Design
BoConcept's journey began with Danish craftsmen Jens Ærthøj and Tage Mølholm, who founded the company in 1952. The brand's focus on functional and stylish furniture led to its international expansion, with franchising becoming the primary model since 2006. In the U.S., BoConcept operates through a combination of franchised and company-owned stores, with plans for further expansion.
BoConcept ensures that every franchisee is equipped to run a successful business through comprehensive, multi-layered support, covering every stage of the franchise journey.
Before opening a store, BoConcept assists franchisees with:
Site Selection & Store Layout: Experts help identify prime locations based on foot traffic, demographics, and market potential. They also provide guidance on store layout, design, and interior setup to reflect the brand’s premium Danish aesthetic.
Store Build-Out & Visual Merchandising: BoConcept offers detailed blueprints, furniture layouts, and visual merchandising guidelines to ensure a cohesive brand experience.
Local Market Research: Insights on local customer preferences and competitor analysis help franchisees target the right market effectively.
Once the franchisee is set up, BoConcept provides extensive hands-on training:
Inventory & Supply Chain Management: Learn to manage stock efficiently, plan collections, and coordinate with suppliers.
Point-of-Sale (POS) & Software Systems: Training on BoConcept’s proprietary software for sales tracking, customer management, and reporting.
Store Operations & Customer Service: Guidance on daily operations, staff management, and delivering a consistent high-quality customer experience.
BoConcept helps franchisees attract and retain customers through:
National & Regional Marketing Campaigns: BoConcept runs coordinated campaigns to build brand awareness across the U.S.
Local Marketing Assistance: Templates and guidance for local advertising, promotions, events, and digital marketing (social media, email campaigns, etc.).
Sales Strategies & Upselling: Training in BoConcept’s unique Interior Design Service to increase customer engagement and maximize sales per client.
Certified Interior Design Training: Franchisees learn to offer personalized design solutions, which is BoConcept’s signature service.
Design Consultations & Customer Engagement: Techniques to enhance in-store and online consultations, helping clients create customized furniture solutions.
BoConcept doesn’t stop after launch. Franchisees receive continuous guidance to improve business performance:
Regular Operational Reviews: Assess store performance, identify improvement areas, and implement best practices.
Continuous Staff Training: Updates on new products, design trends, and sales techniques.
Business Development & Expansion Advice: Assistance for franchisees looking to open additional locations or increase market share.
Technical & IT Support: Helpdesk support for POS, software, and other operational systems.
BoConcept is looking for franchise partners who can uphold the brand’s premium Danish design standards while running a profitable and customer-focused business. The ideal franchisee should possess a combination of business acumen, design passion, and financial capability.
Experience in Retail or Business Management: Franchisees with prior experience in retail, furniture, lifestyle, or luxury sectors are preferred.
Ability to Manage Multi-Unit Operations: BoConcept favors investors who can potentially expand to multiple stores in their territory, scaling the brand’s presence.
Strong Decision-Making Skills: Capacity to handle operations, staffing, and financial planning effectively.
Interest in Interior Design: Franchisees should be enthusiastic about modern furniture, home décor, and Scandinavian design principles.
Customer-Centric Mindset: Ability to deliver personalized design solutions and exceptional service to build long-term customer loyalty.
Understanding of Lifestyle Trends: Awareness of evolving home interior trends helps in creating tailored solutions for clients.
Minimum Liquid Capital: Typically $200,000
Minimum Net Worth: Around $400,000
Investment Readiness: Willingness to invest between $350,000 – $750,000 to set up a store, including infrastructure, inventory, marketing, and working capital.
Long-Term Commitment: Franchisees should be prepared for a multi-year investment with a focus on growth and profitability.
Urban or Upscale Suburban Areas: Ideal candidates are familiar with high-street retail, lifestyle centers, or areas with high purchasing power.
Understanding Local Market Dynamics: Ability to adapt BoConcept’s offerings to local preferences and demographics.
Leadership Skills: Capable of recruiting, training, and motivating staff.
Resilience & Commitment: Willingness to overcome challenges and maintain consistent quality standards.
Alignment with Brand Values: Enthusiasm for BoConcept’s design philosophy, sustainability practices, and customer-first approach.
| Financial Item | Amount / Range (USD) | Notes / Details |
|---|---|---|
| Franchise Fee | $30,000 | One-time fee paid to BoConcept for brand use and training. |
| Total Investment Required | $350,000 – $750,000 | Includes store build-out, furniture, inventory, marketing, and working capital. |
| Liquid Capital Requirement | $200,000 – $600,000 | Minimum cash available to cover initial investment and operational expenses. |
| Net Worth Requirement | $400,000 | Total assets minus liabilities of the franchisee. |
| Royalty Fees | None | BoConcept does not charge ongoing royalties. |
| Marketing Contribution | 2% of gross sales | For national and regional marketing campaigns. |
| Infrastructure / Build-Out Cost | $200,000 – $400,000 | Includes interior design, furniture, store fixtures, and layout according to brand standards. |
| Working Capital | $50,000 – $100,000 | Funds reserved for daily operations and contingencies. |
| Expected ROI | High | BoConcept’s premium positioning and Interior Design Service drive strong margins. |
| Break-Even Time | 2 – 3 years | Depends on store location, management efficiency, and market conditions. |
| Revenue Streams | Retail sales, B2B sales, Interior Design Service | BoConcept earns revenue from direct furniture sales, business contracts, and design services. |
✅ Notes:
ROI can vary depending on location, marketing effectiveness, and local demand for premium furniture.
Marketing contribution supports both national campaigns and localized advertising efforts.
The flexible investment range reflects differences in urban vs. suburban locations, store size, and design customization.
