Established
2004
Franchise Units
18
Minimum Investment
$250,000
Franchise Fee
$35,000
Total Investment Range
$400,000
Home Based
No
Description
The Sweet & Sassy Franchise is a well-established children’s spa and salon concept designed exclusively for girls. It combines beauty services, imaginative play, themed parties, and confidence-building experiences into a vibrant, age-appropriate environment that resonates strongly with both children and parents.
Unlike traditional salons, Sweet & Sassy operates as an experience-driven destination rather than a transactional service business. Young guests celebrate birthdays, milestones, and everyday moments through professionally delivered spa services in a safe, colorful, and engaging setting. The brand’s signature décor, themed packages, and party-centric offerings create memorable experiences that drive repeat visits and word-of-mouth referrals.
As U.S. consumer trends continue to favor experiential retail, family-focused services, and celebration-based businesses, Sweet & Sassy occupies a powerful niche. The concept performs particularly well in suburban, family-dense markets where parents actively invest in meaningful activities for their children. Its strong brand recognition and diversified revenue model make it a compelling franchise opportunity in the growing children’s services sector.
Why Invest in This Franchise?
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Established and recognizable brand in the kids spa and salon category
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Experience-based concept with strong emotional appeal
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Multiple revenue streams beyond standard salon services
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High repeat visitation and birthday-driven demand
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Lower operational complexity compared to adult salons
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Family-focused business model with recession-resistant qualities
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Scalable unit economics suitable for multi-unit ownership
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Structured franchise system with proven operating standards
Background
Established Year: 2004
Founders: Sherri Sutter and Melissa Moore
Brand Journey & Company History:
Sweet & Sassy was founded with the goal of creating a fun, empowering, and welcoming environment where young girls could enjoy spa and salon services designed specifically for their age group. The original concept quickly gained popularity among parents looking for safe, memorable, and well-organized experiences for their children.
As demand grew, the brand expanded through franchising, allowing it to reach multiple U.S. markets while maintaining consistent service quality and brand identity. Over time, Sweet & Sassy refined its service menu, party formats, retail offerings, and training programs to align with evolving consumer expectations and family lifestyles.
Franchise Active Units: 18+
Ownership Model: Franchise-based system
Market Presence: United States
Industry Category:
Children’s Services, Kids Spa & Salon, Experiential Retail, Parties & Events
Support Training
Sweet & Sassy delivers end-to-end franchise support to ensure franchisees are fully prepared before launch and well-supported throughout operations.
Pre-Launch Support
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Assistance with site selection and demographic evaluation
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Lease review and store layout planning
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Design guidelines and build-out specifications
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Equipment sourcing and vendor coordination
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Grand opening and launch marketing strategy
Training & Academic Support
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Comprehensive initial training program
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Service execution and party management training
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Business operations, staffing, and compliance education
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Ongoing training updates and system improvements
Operational Support
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Detailed operating manuals and procedures
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Staffing models and scheduling guidance
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Customer experience and service quality standards
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Inventory and retail merchandising support
Marketing Support
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Brand positioning and creative assets
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Local marketing strategies and promotional calendars
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Digital marketing guidance and campaign planning
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Seasonal promotions and themed event support
Ongoing Support
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Dedicated franchise support team
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Field guidance and performance reviews
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Best-practice sharing across the franchise network
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Continuous innovation in services and experiences
Ideal Candidate
The Sweet & Sassy franchise is ideal for entrepreneurs who value customer experience, community engagement, and family-oriented businesses.
Ideal Franchisees Typically Have:
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Strong leadership and people management skills
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Customer service or retail experience
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Passion for working with families and children
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Ability to follow established systems and brand standards
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Financial capability to fund and sustain the business
Professional Backgrounds That Fit Well:
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Retail or service business owners
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Hospitality, education, or childcare professionals
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Corporate professionals seeking owner-operator or semi-absentee roles
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Existing franchisees expanding into experience-based concepts
Preferred Locations:
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Suburban and family-dense communities
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High household income neighborhoods
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Retail centers near schools, dance studios, or family attractions
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $250,000 – $400,000 |
| Minimum Investment Required | Varies by location |
| Franchise Fee | $35,000 |
| Leasehold Improvements & Build-Out | $120,000 – $200,000 |
| Furniture, Fixtures & Equipment (FF&E) | $40,000 – $70,000 |
| Initial Inventory & Retail Merchandise | $10,000 – $20,000 |
| Technology & POS Systems | $5,000 – $10,000 |
| Pre-Opening & Grand Opening Marketing | $10,000 – $20,000 |
| Training & Travel Expenses | $5,000 – $10,000 |
| Working Capital (3–6 Months) | $30,000 – $50,000 |
| Ongoing Royalty Fee | Percentage of gross sales |
| National / Brand Marketing Fee | As defined by franchisor |
| Estimated Break-Even Period | 18 – 30 months |
| Expected ROI | Market & performance dependent |
| Primary Revenue Streams | Services, parties, retail, memberships |
