Established
2017
Franchise Units
30
Minimum Investment
$100,000
Franchise Fee
$60,000
Total Investment Range
$548,000
Home Based
No
Description
Body Fit Training (BFT) is a science-backed group strength training franchise that combines high-performance training with the latest in technology and coaching techniques. With a strong global presence and growing U.S. footprint, BFT delivers results-driven workouts in a welcoming community environment. BFT is ideal for fitness entrepreneurs looking to join a globally recognized, award-winning fitness concept.
Background
Founded in 2017 in Melbourne, Australia, Body Fit Training quickly became a dominant name in strength-based group fitness. In 2021, BFT was acquired by Xponential Fitness, the largest global franchisor of boutique fitness brands. Since then, BFT has expanded rapidly across the U.S. by leveraging its proven model, proprietary training systems, and strategic support from Xponential.
BFT is built on proven sports science methodologies and periodized programming, which appeals to fitness-focused consumers and athletes alike. Its hybrid model of personalized training within a group setting offers high member retention and scalable revenue.
Support Training
BFT offers a comprehensive training and support package, including:
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Real Estate & Site Selection Assistance
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Design & Construction Support
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Initial & Ongoing Training for Owners and Coaches
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Pre-Sales & Marketing Support
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Technology and App Integration
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National & Local Marketing Campaigns
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Operational Support and Business Coaching
Franchisees receive a turnkey solution to help launch and scale their studio with confidence.
Ideal Candidate
BFT is looking for passionate, driven entrepreneurs who:
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Have a background in fitness, business, or operations
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Thrive in community-driven environments
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Possess strong leadership and team management skills
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Can follow a proven franchise system
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Are interested in scalable multi-unit ownership
Fitness industry experience is beneficial but not required—BFT provides the tools to succeed.
Financial Detail
Franchise Fee: $60,000
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Total Investment Range: $358,000 – $548,000
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Minimum Liquid Capital: $100,000
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Minimum Net Worth: $500,000
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Royalty Fee: 7% of gross sales
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Marketing Fund Contribution: 2% of gross sales
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Franchise Units in USA (2024): 30+ operational, expanding rapidly
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Established: 2017 (Australia); 2021 (USA launch under Xponential Fitness)