Established
2017
Franchise Units
300
Minimum Investment
$328,920
Franchise Fee
$60,000
Total Investment Range
$519,520
Home Based
No
Description
Body Fit Training (BFT) is a science-backed group strength training franchise that combines high-performance training with the latest in technology and coaching techniques. With a strong global presence and growing U.S. footprint, BFT delivers results-driven workouts in a welcoming community environment. BFT is ideal for fitness entrepreneurs looking to join a globally recognized, award-winning fitness concept.
Top Selling Points
- Strong AUVs: Competitive average unit volumes driven by a proven fitness model.
- Sustainable Concept: Weight Resistance Training is deeply rooted in American culture and has existed for decades. It remains one of the most foundational and results-driven forms of exercise.
- Semi-Absentee Ownership: The Executive Model allows franchisees to hire a manager to run day-to-day studio operations.
- Proven Business Model: 150+ operating studios and now powered by Xpo Sales & Marketing operations for accelerated growth.
- High Consumer Demand: Post-Covid health awareness, rising obesity, aging demographics, and an all-age, uni-sex broad market create strong, sustained demand.
- Recurring Revenue: EFT membership model ensures consistent, predictable recurring revenue month after month.
- Prime Retail Locations: Hundreds of A-quality retail sites available, backed by a strong brand and the Xpo real estate network.
- Fast Ramp-Up: Low-overhead model enables quicker launch timelines and a faster path to profitability.
Background
Recession Resistant
Weight training has been a core part of the fitness segment for decades and remains one of the most recession-resilient categories in franchising. It is not a fad — it will never go away. In economic downturns, consumers invest even more in themselves through personal services and fitness to feel better and stay healthy.
BFT delivers one of the most experiential community-focused fitness offerings in the country, built on an unmatched platform at a moderate and accessible price point — nearly equivalent to having a personal trainer in a small-group environment.
The fitness industry has historically proven its resilience, growing from an $18B sector to a $21B sector between 2008 and 2011, even during challenging economic times.
Year Established: 2017
Year First Franchised: 2017
Franchised Units: 300 Open / 500 Sold Globally
Company-Owned Units: 0
States Registered In: Pending in CA and MD
Canada Franchises: Yes
International Franchises: No
Support Training
Financial Assistance Provided: No
Site Selection Assistance: Yes
Lease Negotiation Assistance: Yes
Recruiting Assistance: Yes
Cooperative Advertising: Yes
Training & Ongoing Support
Comprehensive training and extensive ongoing support are central to the success of every BFT Franchise Owner. Support spans all major areas of launching and operating your studio:
Real Estate
Receive full guidance throughout the real estate process to secure an optimal location for your studio.
Construction & Design
We assist you through the complete buildout process—from approved layout and general construction to interior design, music, lighting, technology, and sound—resulting in a curated, multi-sensory, immersive studio environment.
Sales
You’ll receive thorough sales training with ongoing monthly calls, expert coaching, and step-by-step support from pre-sales to Grand Opening and long-term sustainability.
Recruitment
Your team is essential to your studio’s success. Get support hiring and developing top-tier trainers, a general manager, and your sales staff.
Marketing
Marketing begins the moment you execute your LOI. Benefit from personalized lead-generation strategies, ongoing national support, and proven marketing systems to maximize awareness and conversions.
Backed by Xponential Fitness
BFT is part of the Xponential Fitness family—one of the largest curated collections of leading boutique fitness and wellness brands. With decades of franchising and fitness experience across the organization, Xponential provides unmatched resources, operational expertise, and a powerful support network to help every franchise owner grow and scale successfully.
Ideal Candidate
BFT is looking for passionate, driven entrepreneurs who:
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Have a background in fitness, business, or operations
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Thrive in community-driven environments
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Possess strong leadership and team management skills
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Can follow a proven franchise system
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Are interested in scalable multi-unit ownership
Financial Detail
Cash Investment: $100,000
Total Investment: $328,920 – $519,520
Minimum Net Worth: $500,000
Franchise Fee: $60,000
Royalty Fee: 7%
Ad Fund Contribution: 2%
Item 19 Provided: Yes
Average Number of Employees: 8
Visa Candidates Accepted: Yes
Passive Ownership: Semi-Absentee
- Franchisee must hire a General Manager for day-to-day operations.
- This is a true manager-run model.
Home-Based Business: No
B2B Model: No
Master Franchise Opportunities: No
Veteran Discount: No