2017
30
$100,000
$60,000
$548,000
No
Body Fit Training (BFT) is a science-backed group strength training franchise that combines high-performance training with the latest in technology and coaching techniques. With a strong global presence and growing U.S. footprint, BFT delivers results-driven workouts in a welcoming community environment. BFT is ideal for fitness entrepreneurs looking to join a globally recognized, award-winning fitness concept.
Founded in 2017 in Melbourne, Australia, Body Fit Training quickly became a dominant name in strength-based group fitness. In 2021, BFT was acquired by Xponential Fitness, the largest global franchisor of boutique fitness brands. Since then, BFT has expanded rapidly across the U.S. by leveraging its proven model, proprietary training systems, and strategic support from Xponential.
BFT is built on proven sports science methodologies and periodized programming, which appeals to fitness-focused consumers and athletes alike. Its hybrid model of personalized training within a group setting offers high member retention and scalable revenue.
BFT offers a comprehensive training and support package, including:
Real Estate & Site Selection Assistance
Design & Construction Support
Initial & Ongoing Training for Owners and Coaches
Pre-Sales & Marketing Support
Technology and App Integration
National & Local Marketing Campaigns
Operational Support and Business Coaching
Franchisees receive a turnkey solution to help launch and scale their studio with confidence.
BFT is looking for passionate, driven entrepreneurs who:
Have a background in fitness, business, or operations
Thrive in community-driven environments
Possess strong leadership and team management skills
Can follow a proven franchise system
Are interested in scalable multi-unit ownership
Fitness industry experience is beneficial but not required—BFT provides the tools to succeed.
Franchise Fee: $60,000
Total Investment Range: $358,000 – $548,000
Minimum Liquid Capital: $100,000
Minimum Net Worth: $500,000
Royalty Fee: 7% of gross sales
Marketing Fund Contribution: 2% of gross sales
Franchise Units in USA (2024): 30+ operational, expanding rapidly
Established: 2017 (Australia); 2021 (USA launch under Xponential Fitness)
