Established
2017
Franchise Units
80
Minimum Investment
$365,000
Franchise Fee
$49,500
Total Investment Range
$499,500
Home Based
No
Description
Body20 is revolutionizing the fitness industry in the USA with its cutting-edge Electro Muscle Stimulation (EMS) training technology. Unlike traditional gyms, Body20 uses science-backed EMS suits to deliver a 20-minute workout equivalent to hours of conventional exercise. This innovative fitness concept has become one of the fastest-growing boutique studio franchises, attracting health-conscious consumers who demand efficient, results-driven fitness solutions.
With the increasing demand for personalized fitness, time-efficient workouts, and wellness innovation, Body20 is uniquely positioned to dominate the $30+ billion U.S. fitness industry. The brand blends technology, personal training, and wellness coaching to deliver a premium client experience. For entrepreneurs, Body20 represents a future-forward, high-margin franchise opportunity with strong brand recognition and a rapidly expanding presence across the country.
Why Invest in Body20 Franchise?
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Innovative Fitness Model – Disrupts the gym industry with EMS-powered training.
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Strong Consumer Demand – Appeals to busy professionals, athletes, and wellness enthusiasts.
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Proven Business System – Streamlined operations with scalable growth potential.
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Recurring Revenue Model – Membership-driven income ensures financial stability.
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National Brand Growth – Expanding quickly in prime U.S. markets with strong brand visibility.
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First-Mover Advantage – One of the leading EMS-based fitness franchises in the U.S.
Background
Founded: 2017
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Headquarters: Fort Lauderdale, Florida, USA
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Founders: Bertus Albertse & Martin Sprong
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Industry: Health, Fitness, & Wellness (EMS Training)
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Franchise Units (USA & Global): 80+ studios (and rapidly growing)
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Ownership: Privately held franchise brand with expanding investor network
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Brand Journey: Originating from South Africa, Body20 entered the U.S. market with a mission to transform lives through science-based fitness technology. Today, the franchise is recognized for delivering time-efficient, personalized fitness solutions in luxury studio environments.
With advanced EMS suits, Body20 allows clients to activate over 95% of muscle fibers in just a 20-minute session, making it one of the most efficient workouts in the world. The brand continues to attract athletes, fitness enthusiasts, busy professionals, and wellness seekers nationwide.
Support Training
Body20 ensures franchisees are set up for success from day one with a comprehensive support system:
Pre-Launch Support
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Site selection assistance & lease negotiation
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Studio design, layout, and build-out guidance
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Initial training for owners & staff at corporate headquarters
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Pre-opening marketing campaigns to build awareness
Operational Support
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Standardized operational manuals
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Scheduling, staffing, and daily business management systems
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Access to advanced EMS technology and proprietary equipment
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Vendor relationships for equipment, apparel, and supplements
Marketing Support
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National brand campaigns to attract members
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Local marketing strategies & templates
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Digital marketing, SEO, and social media support
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PR and promotional event support for grand openings
Ongoing Support
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Continuous training & refresher courses for staff
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Franchise performance monitoring & business coaching
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Innovation & product updates to keep members engaged
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Access to Body20’s proprietary technology platform
Ideal Candidate
Body20 is looking for entrepreneurial leaders who are passionate about fitness, health, and innovation. The ideal franchisee would be:
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Business-Minded Investors – Professionals with a background in business, management, or franchising.
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Passionate About Health & Wellness – Individuals who believe in fitness innovation and healthy living.
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Financially Capable – Able to meet the required investment and sustain operations until profitability.
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Community-Oriented – Eager to build relationships and grow a loyal client base in their local area.
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Multi-Unit Potential – Investors looking to expand with multiple locations for long-term growth.
Preferred territories include urban centers, suburban communities, and affluent neighborhoods with high demand for premium boutique fitness studios.
Financial Detail
| Investment Category | Estimated Cost (USD) |
|---|---|
| Total Investment | $365,000 – $499,500 |
| Minimum Investment Required | $365,000 |
| Franchise Fee | $49,500 – $59,500 |
| Studio Build-Out & Equipment | $200,000 – $280,000 |
| Marketing Budget (Pre-launch) | $15,000 – $30,000 |
| Working Capital | $25,000 – $50,000 |
| Royalty Fees | 7% of gross sales |
| Brand Marketing Fee | 2% of gross sales |
| Expected ROI | 18 – 25% annually |
| Break-Even Timeline | 12 – 18 months |
| Revenue Streams | Membership fees, EMS training sessions, supplements, branded merchandise |