2013
2
$150,000
$25,000
$197,000
No
BodyWorkz is a premier wellness center offering chiropractic, acupuncture, and massage therapy services. Founded in 2013 and franchising since 2021, BodyWorkz provides a holistic approach to health, focusing on pain relief, injury recovery, and overall well-being. With locations in Mesa and Scottsdale, Arizona, the brand has established a strong reputation for delivering personalized care through licensed professionals. Their services include therapeutic massage, deep tissue massage, sports massage, myofascial therapy, hot stone therapy, and prenatal massage. BodyWorkz aims to expand its footprint across the United States, offering franchise opportunities for entrepreneurs passionate about health and wellness.
Established Brand: BodyWorkz has a proven track record in the wellness industry, with a focus on personalized care and community health.
Comprehensive Services: The franchise offers a range of services, including chiropractic care, acupuncture, and various massage therapies, catering to a broad clientele.
Training & Support: Franchisees receive extensive training in operations, marketing, and treatment protocols, ensuring a smooth start and ongoing success.
Growing Market: The wellness industry continues to expand, with increasing demand for holistic health services.
Community Impact: By joining BodyWorkz, franchisees contribute to improving the health and well-being of their local communities.
Established Year: 2013
Franchising Since: 2021
Number of Units: 2 (as of 2023)
Founder: Janeen Wallace, CEO
Headquarters: 6610 E. Baseline Rd, Mesa, AZ 85206
Industry Category: Health & Wellness
BodyWorkz began as a local wellness center in Mesa, Arizona, offering chiropractic services. Recognizing the growing demand for holistic health solutions, the brand expanded its offerings to include acupuncture and massage therapy. The success of these services led to the decision to franchise, aiming to bring their comprehensive wellness approach to communities across the United States.
BodyWorkz offers a robust support system to its franchisees:
Pre-Launch Support: Assistance with site selection, lease negotiations, and clinic design.
Training: Comprehensive training covering operations, vendor relations, marketing, accounting, social media branding, office procedures, and treatment protocols.
Marketing Support: Guidance on local marketing strategies, including digital marketing and community outreach.
Ongoing Assistance: Continuous support to ensure operational efficiency and business growth.
This comprehensive support ensures that franchisees are well-equipped to manage and grow their BodyWorkz center successfully.
Entrepreneurial Mindset
The franchisee should be self-motivated, proactive, and eager to own and operate a business.
Ability to make strategic decisions and adapt to changing market trends is crucial for long-term success.
Passion for Health and Wellness
A genuine interest in improving people’s health, wellness, and quality of life aligns with BodyWorkz’s core mission.
Franchisees should be enthusiastic about promoting chiropractic, acupuncture, and therapeutic massage services in their community.
Business Experience or Willingness to Learn
Prior experience in business management, retail, healthcare, or service-based industries is an advantage.
However, BodyWorkz provides comprehensive training and operational support, so individuals without industry experience can also succeed if they are willing to learn.
Strong Communication and Interpersonal Skills
Franchisees must engage with clients, staff, and the community effectively.
Relationship-building skills help in client retention, staff management, and local marketing initiatives.
Community-Oriented
Ideal franchisees are those who wish to make a positive impact on their local community by providing quality wellness services.
Being active in local outreach and networking can drive growth and brand recognition.
Financial Stability and Investment Capability
Candidates should have access to the necessary capital to meet the initial investment (total investment: $127,000–$197,000, franchise fee: $25,000).
They should also have working capital to sustain the business during the initial months until it reaches break-even.
Location Preference and Market Awareness
Franchisees should preferably operate in markets with strong demand for wellness services.
Understanding the local demographic, competition, and potential client base will help in maximizing revenue potential.
Leadership and Team Management Skills
Ability to hire, train, and manage a team of licensed professionals (massage therapists, chiropractors, etc.) effectively.
Ensures smooth daily operations and a consistent, high-quality client experience.
| Financial Item | Details / Range |
|---|---|
| Franchise Fee | $25,000 |
| Total Investment Required | $127,000 – $197,000 |
| Minimum Cash Required | $150,000 |
| Net Worth Requirement | $25,000 |
| Royalty Fee | 7% of gross revenue |
| Marketing Budget | Included in total investment; specific amounts vary depending on location |
| Working Capital | Included in total investment; ensures smooth operations during initial months |
| Infrastructure / Build-Out | Included in total investment; depends on lease, design, and location specifics |
| Expected ROI | Varies by location, management, and market conditions |
| Break-Even Time | Typically 12–24 months |
| Potential Revenue Streams | Chiropractic services, acupuncture, therapeutic massage, deep tissue massage, prenatal massage, hot stone therapy, sports therapy packages, retail of wellness products |
