Established
2012
Franchise Units
13
Minimum Investment
$103,500
Franchise Fee
$33,000
Total Investment Range
$163,000
Home Based
No
Description
ChiroWay® is a pioneering chiropractic franchise that offers a unique, membership-based approach to spinal health. Founded by Dr. Trent Scheidecker in 2012, ChiroWay® has redefined chiropractic care by focusing on regular, affordable adjustments accessible to individuals and families. Operating on a vitalistic philosophy, ChiroWay® centers aim to restore the body's innate ability to heal itself through tonal chiropractic techniques.
With a growing network of centers across the United States, ChiroWay® stands out in the wellness industry by providing a cash-based, walk-in model that eliminates the need for insurance billing. This innovative approach not only enhances client satisfaction but also ensures a streamlined operational process for franchisees.
Why Invest in this Franchise?
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Proven Business Model: ChiroWay® operates on a subscription-based model, offering consistent revenue streams through monthly memberships and per-visit fees.
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Low Overhead Costs: The cash-based system reduces administrative burdens and eliminates the complexities associated with insurance claims.
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Comprehensive Support: Franchisees receive extensive training and ongoing support, ensuring they are well-equipped to manage and grow their centers effectively.
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Scalable Growth: With a protected territory model, franchisees have the opportunity to expand their presence and serve more communities.
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Community Impact: By providing affordable chiropractic care, franchisees contribute to the overall well-being of their communities, fostering long-term client relationships.
Background
Established Year: 2012
ChiroWay® was founded in 2012 by Dr. Trent Scheidecker with the vision of making chiropractic care accessible, affordable, and consistent through a membership-based model.
Founder: Dr. Trent Scheidecker
Dr. Scheidecker is a licensed chiropractor passionate about holistic wellness. He developed ChiroWay® to focus on regular, preventative care rather than episodic, insurance-based treatments.
Headquarters: Woodbury, Minnesota, USA
Franchise Units: 13 operating centers across the USA (as of 2025), each owned and managed by licensed chiropractors under a franchise agreement. The network is expanding steadily in states including California, Illinois, New York, and Minnesota.
Brand Journey / Company History:
ChiroWay® began as a single clinic and quickly distinguished itself by offering a cash-based, walk-in chiropractic model. Over the years, the brand has focused on scaling via franchising while maintaining high-quality, patient-centered care. The franchise has refined operational systems, marketing strategies, and training programs to support growth.
Ownership: Privately held by Dr. Trent Scheidecker, who continues to guide the brand’s strategic direction and expansion.
Market Presence in the USA:
Active in key urban and suburban markets, ChiroWay® targets communities seeking affordable, preventative healthcare solutions. Its unique subscription-based model attracts families, individuals, and wellness-focused clients.
Industry Category: Healthcare & Wellness – Chiropractic Services
Other Information:
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Membership-based cash model avoids insurance complications.
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Focus on holistic wellness and spinal health using tonal chiropractic techniques.
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Emphasis on community engagement and preventive healthcare education.
Support Training
ChiroWay® offers a robust support system to ensure franchisee success:
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Pre-Launch Assistance: Guidance in site selection, lease negotiations, and center design to align with brand standards.
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Comprehensive Training: A 70-hour classroom program complemented by 56 hours of hands-on training, covering operations, marketing, and client care.
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Ongoing Operational Support: Continuous access to proprietary software, operational manuals, and regular performance evaluations.
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Marketing Resources: Assistance with local advertising campaigns, promotional materials, and digital marketing strategies.
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Community Engagement: Strategies to build strong relationships within the local community, enhancing brand loyalty and client retention.
Ideal Candidate
ChiroWay seeks franchisees who are not only licensed chiropractors but also entrepreneurial, community-focused, and committed to providing high-quality, affordable wellness care. The ideal candidate embodies the following traits:
1. Professional Background
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Must hold a Doctor of Chiropractic (DC) degree and possess an active chiropractic license in their state.
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Prior clinical experience is highly valued to ensure high-quality patient care and operational credibility.
2. Entrepreneurial Spirit
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Demonstrates strong leadership, business acumen, and strategic thinking.
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Capable of managing staff, operations, and client relationships efficiently.
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Passionate about growing a business and committed to following the proven ChiroWay franchise model.
3. Financial Capability
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Minimum net worth: $250,000
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Liquid capital available: At least $75,000
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Ability to invest in initial franchise fees, build-out costs, and working capital without financial strain.
4. Passion for Health & Wellness
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Deep commitment to holistic health, spinal wellness, and preventive care.
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Eager to educate communities about chiropractic care and build lasting client relationships.
5. Community-Oriented
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Motivated to become a trusted healthcare provider in their local community.
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Willingness to engage in local marketing, outreach events, and wellness programs to build the brand presence.
6. Location Preference
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Preferably in urban or suburban areas with high demand for affordable wellness services.
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Should evaluate demographic trends to select communities where membership-based chiropractic care can thrive.
7. Operational Mindset
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Open to following standardized operating procedures, training programs, and marketing guidelines.
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Committed to maintaining ChiroWay’s reputation for quality and accessibility.
Financial Detail
| Financial Item | Details / Range |
|---|---|
| Initial Franchise Fee | $33,000 |
| Total Investment Required | $103,500 – $163,000 |
| Minimum Investment Required | $103,500 |
| Franchise Units Available | 13 centers (as of 2025), expanding |
| Infrastructure / Build-Out Costs | $60,000 – $100,000 (includes leasehold improvements, equipment, and furnishings) |
| Marketing Budget / Fund | 3% of monthly gross sales (contribution to national & local marketing) |
| Working Capital Requirement | $20,000 – $30,000 for initial operating expenses |
| Royalty Fees | 4% of monthly gross sales |
| Expected ROI | 20% – 30% annually depending on location and performance |
| Break-Even Time | 6 months – 2 years |
| Revenue Streams | Monthly memberships, per-visit fees, additional services and add-on wellness programs |
| Average Unit Volume (AUV) | ~$193,000 annually per center |
Notes:
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Total investment varies by location, lease costs, and build-out requirements.
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Cash-based, subscription model reduces insurance-related administrative costs.
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Marketing support and operational training are included in the franchise package.