Established
2010
Franchise Units
11
Minimum Investment
$104,000
Franchise Fee
$33,000
Total Investment Range
$163,000
Home Based
No
Description
ChiroWay® is a pioneering chiropractic franchise that offers a unique, membership-based approach to spinal health. Founded by Dr. Trent Scheidecker in 2010, ChiroWay® has redefined chiropractic care by focusing on regular, affordable adjustments accessible to individuals and families. Operating on a vitalistic philosophy, ChiroWay® centers aim to restore the body's innate ability to heal itself through tonal chiropractic techniques.
With a growing network of centers across the United States, ChiroWay® stands out in the wellness industry by providing a cash-based, walk-in model that eliminates the need for insurance billing. This innovative approach not only enhances client satisfaction but also ensures a streamlined operational process for franchisees.
Why Invest in this Franchise?
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Proven Business Model: ChiroWay® operates on a subscription-based model, offering consistent revenue streams through monthly memberships and per-visit fees.
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Low Overhead Costs: The cash-based system reduces administrative burdens and eliminates the complexities associated with insurance claims.
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Comprehensive Support: Franchisees receive extensive training and ongoing support, ensuring they are well-equipped to manage and grow their centers effectively.
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Scalable Growth: With a protected territory model, franchisees have the opportunity to expand their presence and serve more communities.
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Community Impact: By providing affordable chiropractic care, franchisees contribute to the overall well-being of their communities, fostering long-term client relationships.
Background
Founded: 2010 (First center in Woodbury, MN)
Franchising Since: 2012
Founder: Dr. Trent Scheidecker
Active Units: 12
Industry Category: Personal Care, Wellness, & Holistic Health Services
The ChiroWay journey began when Dr. Trent Scheidecker recognized a gap in the market for regular, accessible chiropractic care. He founded the first center in 2010 with a vision to make adjustments as common as a gym membership. Since then, the brand has evolved into a robust franchise system, headquartered in Woodbury, Minnesota. The company’s growth is fueled by its commitment to a "subluxation-centered" philosophy, ensuring that every franchise maintains the highest standards of the profession while benefiting from a modern business architecture.
Support Training
ChiroWay® offers a robust support system to ensure franchisee success:
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Pre-Launch Assistance: Guidance in site selection, lease negotiations, and center design to align with brand standards.
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Comprehensive Training: A 70-hour classroom program complemented by 56 hours of hands-on training, covering operations, marketing, and client care.
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Ongoing Operational Support: Continuous access to proprietary software, operational manuals, and regular performance evaluations.
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Marketing Resources: Assistance with local advertising campaigns, promotional materials, and digital marketing strategies.
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Community Engagement: Strategies to build strong relationships within the local community, enhancing brand loyalty and client retention.
Ideal Candidate
ChiroWay is unique because it requires its managing owners to be State-Licensed Doctors of Chiropractic (DC).
The Professional Entrepreneur: Someone who is a skilled practitioner but also possesses the hunger to run a successful business.
Community Focused: Individuals who want to become local wellness leaders and build long-term relationships with families.
Growth Mindset: An investor who is coachable and willing to follow a proven system rather than reinventing the wheel.
Financial Readiness: Candidates should have the liquid capital to cover the initial start-up costs and at least three to six months of working capital.
Financial Detail
| Category | Range / Value |
| Initial Franchise Fee | $33,000 |
| Total Investment Required | $104,000 – $163,000 |
| Minimum Liquid Capital | Varies by state; typically $30,000+ |
| Royalty Fee | 4.0% of Gross Sales |
| Marketing Fund Fee | Approx. $400/month + local spend |
| Infrastructure/Build-out | $15,000 – $30,000 |
| Working Capital (3 Months) | $22,500 – $32,500 |