2012
13
$103,500
$33,000
$163,000
No
ChiroWay® is a pioneering chiropractic franchise that offers a unique, membership-based approach to spinal health. Founded by Dr. Trent Scheidecker in 2012, ChiroWay® has redefined chiropractic care by focusing on regular, affordable adjustments accessible to individuals and families. Operating on a vitalistic philosophy, ChiroWay® centers aim to restore the body's innate ability to heal itself through tonal chiropractic techniques.
With a growing network of centers across the United States, ChiroWay® stands out in the wellness industry by providing a cash-based, walk-in model that eliminates the need for insurance billing. This innovative approach not only enhances client satisfaction but also ensures a streamlined operational process for franchisees.
Proven Business Model: ChiroWay® operates on a subscription-based model, offering consistent revenue streams through monthly memberships and per-visit fees.
Low Overhead Costs: The cash-based system reduces administrative burdens and eliminates the complexities associated with insurance claims.
Comprehensive Support: Franchisees receive extensive training and ongoing support, ensuring they are well-equipped to manage and grow their centers effectively.
Scalable Growth: With a protected territory model, franchisees have the opportunity to expand their presence and serve more communities.
Community Impact: By providing affordable chiropractic care, franchisees contribute to the overall well-being of their communities, fostering long-term client relationships.
Established Year: 2012
ChiroWay® was founded in 2012 by Dr. Trent Scheidecker with the vision of making chiropractic care accessible, affordable, and consistent through a membership-based model.
Founder: Dr. Trent Scheidecker
Dr. Scheidecker is a licensed chiropractor passionate about holistic wellness. He developed ChiroWay® to focus on regular, preventative care rather than episodic, insurance-based treatments.
Headquarters: Woodbury, Minnesota, USA
Franchise Units: 13 operating centers across the USA (as of 2025), each owned and managed by licensed chiropractors under a franchise agreement. The network is expanding steadily in states including California, Illinois, New York, and Minnesota.
Brand Journey / Company History:
ChiroWay® began as a single clinic and quickly distinguished itself by offering a cash-based, walk-in chiropractic model. Over the years, the brand has focused on scaling via franchising while maintaining high-quality, patient-centered care. The franchise has refined operational systems, marketing strategies, and training programs to support growth.
Ownership: Privately held by Dr. Trent Scheidecker, who continues to guide the brand’s strategic direction and expansion.
Market Presence in the USA:
Active in key urban and suburban markets, ChiroWay® targets communities seeking affordable, preventative healthcare solutions. Its unique subscription-based model attracts families, individuals, and wellness-focused clients.
Industry Category: Healthcare & Wellness – Chiropractic Services
Other Information:
Membership-based cash model avoids insurance complications.
Focus on holistic wellness and spinal health using tonal chiropractic techniques.
Emphasis on community engagement and preventive healthcare education.
ChiroWay® offers a robust support system to ensure franchisee success:
Pre-Launch Assistance: Guidance in site selection, lease negotiations, and center design to align with brand standards.
Comprehensive Training: A 70-hour classroom program complemented by 56 hours of hands-on training, covering operations, marketing, and client care.
Ongoing Operational Support: Continuous access to proprietary software, operational manuals, and regular performance evaluations.
Marketing Resources: Assistance with local advertising campaigns, promotional materials, and digital marketing strategies.
Community Engagement: Strategies to build strong relationships within the local community, enhancing brand loyalty and client retention.
ChiroWay seeks franchisees who are not only licensed chiropractors but also entrepreneurial, community-focused, and committed to providing high-quality, affordable wellness care. The ideal candidate embodies the following traits:
Must hold a Doctor of Chiropractic (DC) degree and possess an active chiropractic license in their state.
Prior clinical experience is highly valued to ensure high-quality patient care and operational credibility.
Demonstrates strong leadership, business acumen, and strategic thinking.
Capable of managing staff, operations, and client relationships efficiently.
Passionate about growing a business and committed to following the proven ChiroWay franchise model.
Minimum net worth: $250,000
Liquid capital available: At least $75,000
Ability to invest in initial franchise fees, build-out costs, and working capital without financial strain.
Deep commitment to holistic health, spinal wellness, and preventive care.
Eager to educate communities about chiropractic care and build lasting client relationships.
Motivated to become a trusted healthcare provider in their local community.
Willingness to engage in local marketing, outreach events, and wellness programs to build the brand presence.
Preferably in urban or suburban areas with high demand for affordable wellness services.
Should evaluate demographic trends to select communities where membership-based chiropractic care can thrive.
Open to following standardized operating procedures, training programs, and marketing guidelines.
Committed to maintaining ChiroWay’s reputation for quality and accessibility.
| Financial Item | Details / Range |
|---|---|
| Initial Franchise Fee | $33,000 |
| Total Investment Required | $103,500 – $163,000 |
| Minimum Investment Required | $103,500 |
| Franchise Units Available | 13 centers (as of 2025), expanding |
| Infrastructure / Build-Out Costs | $60,000 – $100,000 (includes leasehold improvements, equipment, and furnishings) |
| Marketing Budget / Fund | 3% of monthly gross sales (contribution to national & local marketing) |
| Working Capital Requirement | $20,000 – $30,000 for initial operating expenses |
| Royalty Fees | 4% of monthly gross sales |
| Expected ROI | 20% – 30% annually depending on location and performance |
| Break-Even Time | 6 months – 2 years |
| Revenue Streams | Monthly memberships, per-visit fees, additional services and add-on wellness programs |
| Average Unit Volume (AUV) | ~$193,000 annually per center |
Notes:
Total investment varies by location, lease costs, and build-out requirements.
Cash-based, subscription model reduces insurance-related administrative costs.
Marketing support and operational training are included in the franchise package.
