1992
50
$75,000
$25,000
$893,200
No
Boomarang Diner is a beloved 1950s-style American diner chain that has been serving up classic comfort food since 1992. Founded in Muskogee, Oklahoma, by Charles Degraffenreid, the diner quickly became a local favorite known for its freshly made hamburgers, chicken fried steak, and all-day breakfast. The brand's commitment to quality food and excellent service has fueled its expansion, with over 50 locations across Oklahoma.
Boomarang Diner offers a unique franchise opportunity for entrepreneurs looking to invest in a proven business model. With a focus on simplicity, community, and nostalgia, the franchise provides a supportive environment for franchisees to succeed. The brand's "Keep It Super Simple" (KISS) approach ensures that franchisees can focus on delivering great food and service without getting bogged down by complex operations.
Proven Business Model: Boomarang Diner has a track record of success with over 50 locations in Oklahoma.
Strong Brand Recognition: The 1950s-themed diner concept resonates with a wide range of customers, creating a nostalgic dining experience.
Community Focus: As a family-owned business, Boomarang Diner emphasizes community involvement and customer loyalty.
Supportive Franchise System: Franchisees receive comprehensive training and ongoing support to ensure their success.
Established Year:
Boomarang Diner was founded in 1992 in Muskogee, Oklahoma, by Charles Degraffenreid. The brand was born from a vision to create a family-friendly dining experience inspired by the classic 1950s American diner culture, emphasizing quality food, affordability, and a welcoming atmosphere.
Founders & Ownership:
Charles Degraffenreid, a seasoned entrepreneur with a passion for the foodservice industry, started the first location as a locally-owned diner. Today, the chain remains privately held by the Degraffenreid family, who actively oversee its expansion and maintain the brand’s core values.
Brand Journey & History:
1992: First Boomarang Diner opens in Muskogee, Oklahoma.
1990s–2000s: The diner gains a loyal customer base through high-quality food and friendly service, expanding within Oklahoma.
2010s: Introduction of the franchise model to accelerate growth while maintaining brand consistency.
Present: Over 50 locations across Oklahoma, with plans for national expansion. The diner is renowned for its 1950s décor, all-day breakfast, burgers, chicken fried steak, and signature comfort foods.
Market Presence in the USA:
Primarily concentrated in Oklahoma, where it has established a strong reputation for quality, nostalgia, and community focus.
Plans for expansion into other states reflect the growing demand for retro-themed diners and the scalable franchise model.
Industry Category:
Full-service, American-style diner chain.
Focus on breakfast, lunch, and dinner, catering to families, local communities, and casual diners.
Competes in the restaurant and casual dining industry, particularly in the niche of retro-themed diners.
Other Information:
Boomarang Diner emphasizes the KISS philosophy (Keep It Super Simple), making operations manageable for franchisees.
Strong emphasis on community engagement, with many locations participating in local events and charities.
Offers a proven, repeatable business model with strong customer loyalty and predictable revenue streams.
Boomarang Diner offers a comprehensive support and training program designed to set franchisees up for success from day one and ensure ongoing operational excellence. The support covers every phase of opening and running a franchise.
Site Selection & Development: The corporate team assists in identifying ideal locations for high visibility, customer traffic, and long-term profitability.
Lease Negotiation Guidance: Help with negotiating favorable lease terms for retail space.
Store Design & Build-Out: Guidance on diner layout, retro 1950s décor, kitchen setup, and branding compliance.
Permits & Licensing Assistance: Support with local regulatory compliance, health permits, and other operational licenses.
Hands-On Training: 5–8 weeks of practical, in-store training at a certified training location. Franchisees learn all aspects of day-to-day operations.
Operations & Management: Training covers food preparation, kitchen operations, inventory management, scheduling, and customer service standards.
Marketing & Sales Training: Guidance on local promotions, grand opening marketing, social media, and community engagement.
Technology Training: Instruction on POS systems, reporting tools, and operational software.
Ongoing Coaching: Regular site visits by corporate field representatives to ensure standards, efficiency, and customer satisfaction.
Operational Manuals: Comprehensive manuals covering procedures, recipes, staff management, and safety protocols.
Inventory & Supply Chain: Access to approved suppliers, bulk purchasing benefits, and inventory management systems.
Problem-Solving & Guidance: Continuous support for day-to-day challenges in operations, staffing, or customer service.
Brand Marketing: National marketing campaigns and brand awareness initiatives managed by corporate.
Local Store Marketing: Assistance in planning and executing local promotions, grand openings, and community events.
Digital Marketing: Support for website listings, social media campaigns, and online reputation management.
Advertising Materials: Provision of templates for flyers, banners, email campaigns, and other marketing collateral.
Refresher Courses & Workshops: Periodic training sessions on updated procedures, menu items, and operational improvements.
Performance Analytics: Help in analyzing sales data, operational efficiency, and customer feedback to maximize profitability.
Franchisee Network: Access to a network of fellow franchise owners for mentorship, idea sharing, and collaborative problem-solving.
Launch Planning: Step-by-step guidance to plan the grand opening event, attract customers, and generate buzz.
Staff Training: On-site assistance for new hire orientation and operational training during launch.
Marketing Boost: Coordinated marketing efforts to ensure a strong start and brand visibility.
Boomarang Diner looks for franchisees who are not just investors, but passionate operators committed to the brand’s vision of delivering exceptional food and customer experiences. The ideal profile combines business acumen, operational capability, and personal values aligned with the diner’s community-focused, nostalgic brand.
Genuine interest in the restaurant and hospitality industry.
Commitment to delivering high-quality food and excellent customer service.
Enthusiasm for creating a friendly, family-oriented dining atmosphere.
Prior experience in restaurant management, retail operations, or a similar service-oriented business is highly advantageous.
Ability to oversee day-to-day operations, including staffing, scheduling, inventory, and customer relations.
Familiarity with financial management, P&L statements, and operational efficiency.
Must have the ability to meet the financial investment requirements for total franchise costs, working capital, and ongoing royalties.
Strong creditworthiness and business acumen to ensure long-term sustainability.
Prepared for a minimum cash requirement of $75,000 and total investment between $129,650 and $893,200, depending on location and infrastructure.
Desire to become an active participant in the local community, attending events, supporting causes, and building lasting relationships.
Strong interpersonal skills to cultivate customer loyalty and staff engagement.
Motivated and self-driven: Willing to work hard to grow the business and maintain high operational standards.
Disciplined and organized: Capable of managing multiple aspects of the diner efficiently.
Adaptable and coachable: Open to guidance from corporate support teams and continuous improvement.
Ideal franchisees are willing to operate in communities with strong local engagement and where there is demand for a family-friendly, retro-style diner.
Primarily focused on areas with moderate to high foot traffic, accessible dining locations, and supportive community demographics.
| Category | Details / Range |
|---|---|
| Franchise Fee | $0 – $25,000 |
| Total Initial Investment | $129,650 – $893,200 |
| Minimum Cash Requirement | $75,000 |
| Net Worth Requirement | $200,000 |
| Royalty Fee | 3% of gross sales |
| Advertising / Marketing Fee | 0.25% of gross sales |
| Franchise Units | 50+ locations (primarily in Oklahoma) |
| Infrastructure / Build-Out Cost | Included in total investment range; depends on location size and design |
| Working Capital Requirement | Part of total investment; ensures smooth operations during early months |
| Break-Even Time | Typically 2–3 years, depending on location and management efficiency |
| Expected ROI | Varies by location; potential for steady profit within 3–5 years |
| Revenue Streams | Dine-in, takeout, catering, merchandise sales |
| Ongoing Support Costs | Included in royalty and advertising fees; covers operational, marketing, and training support |
Notes:
Investment ranges vary depending on location, size, and market conditions.
Corporate support helps optimize operations and maximize revenue potential.
Marketing fees contribute to both local store promotions and national brand campaigns.
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