Established
2011
Franchise Units
6
Minimum Investment
$150,000
Franchise Fee
Inquire
Total Investment Range
$464,884
Home Based
No
Description
Booskerdoo Coffee & Baking Co. is redefining the café experience with a unique business model that combines freshly roasted coffee made on-site and artisan baked goods prepared daily. Founded on the belief that great coffee should be approachable, fun, and community-driven, Booskerdoo has earned a loyal following across New Jersey, New York, and Connecticut. Unlike traditional coffee chains, Booskerdoo creates a multi-sensory customer experience, where the aroma of roasting beans, the sight of baristas in action, and the taste of fresh-baked goods come together to delight every guest.
As the demand for specialty coffee continues to grow in the United States, Booskerdoo Coffee & Baking Co. is positioned as a fast-growing, niche franchise opportunity for entrepreneurs who want to blend community, hospitality, and profitability into a sustainable business. With strong brand values, comprehensive training, and multiple revenue streams, Booskerdoo offers a powerful entry point into the thriving $95 billion U.S. coffee shop industry.
Why Invest in This Franchise?
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Unique Concept: The only café model where customers experience live coffee roasting and daily fresh baking under one roof.
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Strong Differentiation: Competes directly with major players like Starbucks and Dunkin’, but with a community-first, craft-focused approach.
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Proven Business Model: Established in 2011, franchising since 2020, with six successful locations already operating.
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Growing Industry: Specialty coffee is one of the fastest-growing segments of the U.S. food & beverage market.
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Comprehensive Support: From site selection to barista training to marketing, Booskerdoo offers robust franchisee assistance at every stage.
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Scalable Revenue: In addition to café sales, franchisees benefit from subscriptions, catering, delivery outposts, and wholesale channels.
Background
Established Year: 2011
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Founders: James and Amelia Caverly
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Origins: Started as a small roasting project in Monmouth Beach, New Jersey, before expanding into cafés and later centralizing baking and roasting operations in Asbury Park.
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Franchise Launch: Began franchising in 2020 after years of refining operations.
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Franchise Units: Currently operating six locations across NJ, NY, and CT with expansion opportunities in surrounding regions.
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Ownership: Privately held, family-founded brand dedicated to sustainable growth.
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Brand Journey: From an apartment roasting experiment to a regional favorite café chain, Booskerdoo has built its reputation around freshness, happiness, and inclusivity.
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Industry Category: Specialty coffee & bakery café franchise.
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Market Presence: Strong community presence across the Jersey Shore and beyond, with high brand recognition in the Northeast USA.
Support Training
Booskerdoo equips its franchise partners with extensive pre-launch and ongoing support to ensure success:
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Pre-Launch Support
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Assistance with site selection and lease negotiations.
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Store design, floor planning, and equipment procurement (including the Diedrich IR-12 roaster).
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Comprehensive franchise onboarding and business planning support.
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Training
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Certified Barista Training, roasting education, bakery operations, and equipment handling.
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Hands-on training at corporate and franchise locations.
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Customer service and team management programs.
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Marketing Support
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Brand-wide marketing campaigns and digital promotions.
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Local store marketing tools and grand opening strategies.
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Mobile app integration, loyalty program support, and customer retention campaigns.
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Operational Support
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On-site assistance during launch.
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Ongoing guidance in inventory, supply chain, and quality control.
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Updated menu innovations and seasonal product rollouts.
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Ongoing Support
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Access to a strong network of franchisees.
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Regular business reviews, operational audits, and continuous coaching.
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Expansion opportunities through Booskerdoo Outposts (delivery/pick-up hubs in hospitals, offices, and institutions).
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Ideal Candidate
Booskerdoo is looking for franchise partners who share their passion for coffee, people, and community. The ideal franchisee is:
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Background: Business owners, food & beverage professionals, or entrepreneurs with leadership experience.
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Passionate & Customer-Focused: Loves engaging with people and creating memorable guest experiences.
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Financially Capable: Minimum of $150,000 liquid capital and willingness to invest in the $272,000–$465,000 range.
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Hands-On Approach: Ready to be actively involved in daily operations, staff management, and community building.
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Location Preference: Strong focus on New Jersey, New York, and Connecticut, with future growth in other U.S. markets.
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Culture Fit: Someone who values inclusivity, creativity, and quality while maintaining strong business discipline.
Financial Detail
| Category | Details |
|---|---|
| Minimum Liquid Capital | $150,000 |
| Total Investment | $272,384 – $464,884 (depending on site and build-out needs) |
| Franchise Fee | Available upon inquiry (estimated within industry average range) |
| Franchise Units | 6+ operational across NJ, NY, CT |
| Infrastructure Costs | Includes café build-out, roasting equipment, and bakery infrastructure |
| Marketing Budget | Local store marketing + brand-wide campaigns (part of investment) |
| Working Capital | Included in total investment; varies by location size |
| Royalty Fees | Disclosed in Franchise Disclosure Document (FDD) |
| Expected ROI | Competitive returns with scalable revenue streams |
| Break-Even Time | Estimated 2–4 years depending on market and operations |
| Potential Revenue Streams | Café sales (coffee & baked goods), coffee subscription program, catering services, delivery/pick-up outposts, wholesale distribution |