1886
15
$100,000
$30,000
$1,220,000
No
The Bosch Auto Service franchise is a cutting-edge automotive repair concept that combines over 135 years of Bosch innovation with a modern, customer-centric approach to vehicle servicing. Launched in the United States in May 2024, the franchise offers independent auto repair shops the opportunity to operate under the trusted Bosch brand, benefiting from advanced technology, comprehensive training, and a robust support system. This partnership enables franchisees to provide high-quality services, including diagnostics, maintenance, and repairs for all vehicle makes and models, while staying ahead in the evolving automotive industry.
Investing in a Bosch Auto Service franchise offers numerous advantages:
Established Brand Trust: Leverage the global reputation of Bosch, a leader in automotive technology and innovation.
Comprehensive Support: Receive extensive training, marketing assistance, and operational guidance to ensure business success.
Advanced Technology: Access to state-of-the-art diagnostic tools and equipment, keeping your services at the forefront of the industry.
Scalable Business Model: Benefit from a proven franchise system designed for growth and expansion.
Established Year & Origins
Bosch Auto Service is part of the Bosch Group, a global leader in technology and automotive solutions founded in 1886 by Robert Bosch in Stuttgart, Germany. While Bosch has been a household name in automotive technology for over a century, the Bosch Auto Service franchise specifically launched in the United States in May 2024, bringing Bosch’s trusted automotive expertise directly to local communities through independently operated franchise locations.
Franchise Units & Expansion
The franchise is still in its early stages in the U.S., with several operational locations in California and Texas, including Salinas, Alamo Ranch, and North Houston. A Development Rights Agreement (DRA) has been secured for 15 new locations in Oklahoma, set to open over the next four years, highlighting the aggressive growth strategy. Bosch aims to establish a minimum of ten franchises across California and Texas by the end of 2024. While the exact number of units is not publicly disclosed, expansion plans target multiple key markets across the country including Florida, Georgia, North Carolina, South Carolina, and Tennessee.
Founders & Ownership
The U.S. franchise model is led by Ulrike Jaschek and Emily Eastman, who operate within Bosch’s Mobility Aftermarket division. Bosch Auto Service is a subsidiary of Bosch Automotive Workshop Services LLC, maintaining strong corporate oversight while allowing franchisees operational independence.
Brand Journey & Company History
Bosch’s journey began in 1886 as a precision engineering and electronics company. Over decades, it became synonymous with innovation in automotive technology, producing everything from spark plugs to advanced driver-assistance systems. The Bosch Auto Service brand represents the company’s evolution into providing full-service, technology-driven automotive repair solutions for consumers. In 2021, Bosch Auto Service was conceived as a franchise model to provide consistent, high-quality vehicle repair services under the trusted Bosch name.
Market Presence in the USA & Industry Category
Market Presence: Currently operational in multiple U.S. states and actively expanding.
Industry Category: Automotive Repair & Maintenance Services.
Reputation: Bosch Auto Service combines Bosch’s legacy of innovation with modern, customer-centric automotive services, appealing to both car owners and investors.
Additional Information
The franchise model emphasizes technology-enabled repair, transparency, and customer trust.
Bosch Auto Service provides services for all vehicle makes and models, including diagnostics, routine maintenance, and complex repairs.
Franchisees gain access to Bosch’s proprietary tools, parts, training programs, and marketing support, ensuring a standardized and high-quality customer experience.
Bosch Auto Service provides comprehensive support and training programs to ensure franchisees can successfully operate and grow their businesses. These programs cover pre-launch preparation, operational guidance, marketing assistance, and ongoing development.
Before opening a franchise location, Bosch provides extensive pre-launch assistance to set the foundation for success:
Site Selection & Analysis: Guidance in choosing optimal locations based on traffic, demographics, and market potential.
Facility Design & Setup: Assistance in designing service centers that meet Bosch brand standards, including layout, equipment placement, and workflow optimization.
Permitting & Licensing: Support in navigating local, state, and federal regulatory requirements for operating an auto service business.
Initial Hiring & Staffing: Recommendations on recruiting qualified technicians, service advisors, and management personnel.
Once the franchise is operational, Bosch ensures ongoing business support to maximize efficiency and profitability:
Standard Operating Procedures (SOPs): Clear guidelines for daily operations, customer service, inventory management, and workflow optimization.
Technology Integration: Training on Bosch diagnostic tools, automotive software, and point-of-sale systems to ensure accurate service and record-keeping.
Supply Chain Management: Assistance with sourcing Bosch-certified parts and equipment at competitive rates.
Bosch provides franchisees with a suite of marketing resources to attract and retain customers:
Branding & Collateral: Ready-to-use marketing materials, signage, and digital assets aligned with Bosch brand identity.
Digital Marketing: Guidance on website development, social media campaigns, and search engine optimization (SEO) to boost local visibility.
Promotional Campaigns: Access to national and regional campaigns, seasonal promotions, and customer loyalty programs.
Bosch emphasizes continuous learning and skill development to maintain service quality:
Initial Training: Hands-on workshops and classroom sessions covering Bosch diagnostics, repair techniques, and service standards.
Online Learning Modules: Web-based courses covering the latest automotive technologies, safety standards, and customer service practices.
Advanced Certification Programs: Opportunities for technicians to earn Bosch-certified credentials, enhancing credibility and customer trust.
Franchisees receive continuous guidance to optimize operations and grow their business:
Performance Reviews: Regular assessments and recommendations for improving efficiency, customer satisfaction, and profitability.
Franchise Advisory Team: Access to Bosch experts for operational, technical, and marketing support.
Networking & Knowledge Sharing: Participation in franchisee conferences, webinars, and peer groups to share best practices and innovations.
Bosch Auto Service seeks franchisees who are motivated, business-savvy, and committed to delivering exceptional automotive services. The ideal franchisee combines industry knowledge, managerial skills, and a passion for technology-driven car care.
Automotive Industry Experience: Preferably candidates who have worked in auto repair, service center management, or automotive parts sales. Previous hands-on experience with vehicle diagnostics, maintenance, or repairs is an advantage.
Entrepreneurial Experience: Franchisees with prior experience in running a business, managing teams, or overseeing operations are well-positioned for success.
Management Skills: Ability to lead staff, manage budgets, and implement operational processes efficiently.
Interest in Automotive Technology: A genuine enthusiasm for vehicles, modern diagnostic tools, and Bosch’s innovative repair solutions.
Customer-Centric Mindset: A strong commitment to providing high-quality service, ensuring customer satisfaction, and building long-term relationships.
Continuous Learning: Willingness to stay updated with evolving automotive technologies and service techniques.
Financial Preparedness: Ability to meet the minimum investment requirements, including franchise fees, setup costs, working capital, and initial marketing budgets.
Long-Term Vision: Capacity to invest not only financially but also in time and effort to grow the franchise over several years.
Geographical Interest: Preference for establishing a franchise in key U.S. markets where Bosch Auto Service is expanding, including California, Texas, Florida, Oklahoma, and other growing states.
Local Market Understanding: Awareness of local demographics, competition, and customer preferences to optimize service offerings and marketing efforts.
Leadership & Teamwork: Strong leadership skills and ability to motivate staff, maintain morale, and create a productive work environment.
Problem-Solving Skills: Capable of troubleshooting operational challenges, customer issues, and technical problems efficiently.
Ethics & Professionalism: Commitment to upholding Bosch’s high standards of service quality, transparency, and brand reputation.
| Financial Component | Details / Estimated Amount |
|---|---|
| Total Investment Required | $137,000 – $1,220,000 (varies by location and facility size) |
| Minimum Investment Required | $100,000 in liquid capital |
| Franchise Fee | $30,000 |
| Royalty Fees | 4% – 6% of monthly gross revenue |
| Brand Fund Contribution / Marketing Fee | 2% of gross sales (for national/regional marketing campaigns) |
| Infrastructure / Build-Out Cost | Varies by location; includes service bays, equipment, tools, and facility setup |
| Working Capital | Depends on operational scale; recommended to cover initial 3–6 months of operations |
| Expected ROI | Location-dependent; performance varies based on management, market size, and efficiency |
| Break-Even Time | Typically 2–3 years, depending on market and operational execution |
| Potential Revenue Streams | - Vehicle diagnostics and repairs - Routine maintenance services - Advanced technology services - Bosch-certified parts sales - Customer loyalty programs |
