2012
5520
$70,350
$30,000
$128,950
No
The Brake Squad is revolutionizing the automotive service industry with its innovative mobile brake repair franchise model. Founded in 2012 by Joe Gregory in Fairfax, Virginia, the company recognized the growing demand for convenient, on-site brake services. By eliminating the need for customers to visit a traditional repair shop, The Brake Squad offers a unique value proposition: professional brake services at the customer's home or workplace.
With a fleet of fully equipped vans and a team of ASE-certified technicians, The Brake Squad delivers quality brake repairs on-site, often completing most services in about an hour. This approach not only saves customers time but also provides transparency and trust, as they can observe the work being done and ask questions directly to the technicians.
The brand's commitment to customer satisfaction is evident in its 12-month warranty covering parts and labor, ensuring peace of mind for every service performed. As the automotive industry continues to evolve, The Brake Squad stands at the forefront, offering a modern solution to traditional brake repair challenges.
Growing Market Demand: As consumers seek more convenient services, mobile solutions like The Brake Squad are gaining popularity, tapping into a lucrative market segment.
Proven Business Model: With a successful track record in Northern Virginia, the franchise model has demonstrated profitability and scalability.
Low Overhead Costs: Operating without the need for a physical repair shop reduces overhead expenses, increasing potential profit margins.
Comprehensive Support: Franchisees receive extensive training and ongoing support, ensuring they are equipped to succeed from day one.
Established Brand Reputation: The Brake Squad's commitment to quality and customer satisfaction has built a strong brand presence, attracting a loyal customer base.
Established Year:
The Brake Squad was founded in 2012 in Fairfax, Virginia, by entrepreneur Joe Gregory, who envisioned a modern, mobile solution for automotive brake services.
Founders & Ownership:
Joe Gregory remains actively involved as the owner, guiding the brand’s growth and franchise expansion. The company is privately owned and maintains a hands-on approach to operations and franchise development.
Franchise Units & Market Presence:
As of the latest available data, The Brake Squad operates a total of 5,520 franchise units across the United States. These include both company-owned and franchised locations. The franchise primarily serves Northern Virginia and surrounding states, but it is actively seeking expansion across other regions in the USA.
Brand Journey & Company History:
2012: The Brake Squad was founded, launching its first mobile brake repair service in Fairfax, Virginia.
2013-2015: Rapid local growth due to the innovative mobile service model and strong customer satisfaction.
2016-Present: Franchise model developed to expand beyond the initial market, offering entrepreneurs a turnkey business opportunity.
Current: Known for mobile convenience, ASE-certified technicians, and a 12-month warranty on all services, The Brake Squad is a recognized name in mobile automotive services.
Industry Category & Positioning:
The Brake Squad operates in the Automotive Services – Mobile Brake Repair sector. The brand differentiates itself by offering on-site, convenient, and transparent brake services, capitalizing on the growing demand for mobile and customer-centric automotive solutions.
Additional Information:
The company emphasizes quality, trust, and customer convenience, building a strong reputation that attracts both repeat customers and new franchisees.
The franchise model is scalable and profitable, offering investors a low-overhead entry into the automotive service industry.
The Brake Squad provides comprehensive support and training to ensure franchisees are fully equipped to operate efficiently and grow their businesses. Their approach covers every stage of the franchise journey, from pre-launch to ongoing operations.
Site Selection & Territory Analysis: Guidance in selecting an ideal market territory with high demand potential.
Business Setup Assistance: Help with legal documentation, franchise agreements, permits, and insurance requirements.
Equipment & Vehicle Setup: Assistance in purchasing and outfitting fully equipped mobile service vans with all necessary tools and technology.
Initial Inventory Support: Guidance on sourcing parts and maintaining inventory for smooth operations from day one.
Standard Operating Procedures (SOPs): Detailed manuals covering all aspects of daily operations, ensuring consistency and efficiency.
Technology Integration: Training on using mobile dispatch systems, customer management software, and payment processing tools.
Quality Control: Guidance on maintaining high service standards to meet brand expectations and customer satisfaction.
Local Marketing Strategies: Assistance with digital marketing campaigns, social media promotion, and local advertising to attract and retain customers.
Branding Support: Access to professionally designed logos, signage, and promotional materials.
Customer Retention Programs: Guidance on loyalty programs, referral incentives, and customer feedback systems.
Brake Repair Certification: Training on brake repair techniques, safety protocols, and ASE-certified practices.
Hands-On Workshops: Practical sessions to ensure franchisees and their teams are confident in delivering high-quality mobile brake services.
Industry Best Practices: Ongoing education on latest automotive technologies, tools, and safety regulations.
Operational Support: Continuous guidance on managing day-to-day operations, improving efficiency, and troubleshooting challenges.
Marketing Updates: Regular campaigns and promotions provided by the franchisor to drive customer engagement.
Technical Assistance: Access to a network of ASE-certified experts for advice, problem-solving, and advanced repair techniques.
Performance Monitoring: Regular check-ins and KPI tracking to help franchisees optimize profitability and growth.
The Brake Squad seeks franchisees who are motivated, business-minded, and passionate about providing top-quality automotive services. The ideal candidate should possess a combination of personal attributes, professional experience, and financial capability to ensure success in the mobile brake repair business.
Entrepreneurial Spirit: Individuals with a desire to own and operate their own business while following a proven franchise model.
Automotive Experience (Preferred): While not mandatory, experience in automotive repair, mechanical services, or related industries is highly beneficial.
Management Skills: Ability to oversee operations, manage employees, coordinate schedules, and ensure consistent service quality.
Customer Service Orientation: Strong interpersonal skills and a commitment to delivering excellent customer experiences, building long-term relationships.
Passionate About the Automotive Industry: Interest in vehicle maintenance and brake repair, combined with a dedication to quality work.
Hands-On Involvement: Willingness to actively participate in day-to-day operations, including customer interaction and service delivery.
Community Engagement: Desire to build a local reputation and actively engage with the community to promote the business.
Problem-Solving & Decision Making: Ability to handle challenges effectively, make informed decisions, and maintain high operational standards.
Investment Readiness: Prepared to invest between $70,350 and $128,950 (total initial investment) depending on territory and infrastructure requirements.
Access to Working Capital: Sufficient funds to cover initial expenses, inventory, operational costs, and marketing efforts.
Long-Term Commitment: Willingness to commit time, energy, and resources to grow the franchise over several years.
Territory Preference: Interested in serving areas with strong demand for mobile brake services, ideally suburban or urban markets with high vehicle ownership.
Scalability Potential: Open to expanding operations within their territory, including additional service vans or related automotive services as business grows.
The Brake Squad franchise is best suited for entrepreneurs who are self-motivated, passionate about automotive services, and committed to delivering exceptional customer experiences. The ideal franchisee combines operational focus with business acumen and is ready to leverage the franchisor’s comprehensive support and proven model to build a profitable, scalable business.
| Category | Details / Range (USD) | Notes |
|---|---|---|
| Franchise Fee | $30,000 | One-time initial fee for franchise rights. |
| Total Initial Investment | $70,350 – $128,950 | Includes franchise fee, mobile unit setup, equipment, and working capital. |
| Infrastructure / Equipment Costs | $35,000 – $60,000 | Purchase and outfitting of mobile service vans, tools, and equipment. |
| Marketing Budget | $3,000 – $5,000 | Initial marketing and promotional campaigns for territory launch. |
| Working Capital | $10,000 – $20,000 | Funds to cover initial operating expenses, inventory, and payroll. |
| Royalty Fees | 5% – 7% of gross sales | Paid to franchisor for ongoing support and brand usage. |
| Expected ROI | 18 – 24 months | Based on efficient operations and strong market demand. |
| Break-Even Time | 12 – 18 months | Average time to recover initial investment. |
| Revenue Streams | Mobile brake repair, related automotive services, optional add-ons (e.g., brake pads, rotors) | Opportunity to expand service offerings over time. |
| Franchise Units (Current) | 5,520 units | Includes company-owned and franchised locations across the USA. |
