1954
N/A
$84,150
$45,000
$155,800
No
Brighton Pools stands as a beacon of excellence in the pool service industry, offering a comprehensive range of services including pool construction, remodeling, maintenance, and repair. With a legacy dating back to 1954, Brighton Pools has established itself as a trusted name in the Mid-Atlantic region and beyond. The brand's commitment to quality craftsmanship, innovative solutions, and exceptional customer service has garnered a loyal clientele and numerous industry accolades.
In 2021, Brighton Pools expanded its reach by launching a franchise program, providing aspiring entrepreneurs with the opportunity to join a proven business model in the lucrative pool services market. The franchise offers a unique blend of low initial investment, robust support systems, and a scalable business opportunity, making it an attractive option for those looking to enter the home services industry.
Proven Business Model: Brighton Pools boasts a strong track record with over 15,000 pools and spas designed, built, installed, or renovated under its supervision.
Comprehensive Support: Franchisees receive extensive training, marketing materials, and ongoing operational support to ensure business success.
Recurring Revenue Streams: The pool service industry offers steady demand, providing franchisees with consistent income through maintenance contracts and service calls.
Scalability: The business model is designed for growth, allowing franchisees to expand their operations through multi-unit ownership.
Established Year: 1954
Brighton Pools was founded in 1954 by Gary Hohne, a visionary entrepreneur with a passion for pool design and home leisure experiences. Over the decades, the company has grown from a small local pool construction business into one of the most trusted pool service brands in the Mid-Atlantic region.
Franchise Launch: 2021
Building on decades of success, Brighton Pools launched its franchise program in 2021 to expand its presence nationwide. The program is designed to bring the brand’s proven business model and high standards of service to aspiring entrepreneurs across the United States.
Founders & Leadership:
Gary Hohne, the founder, instilled a culture of excellence, innovation, and customer satisfaction that continues to guide the company. The leadership team combines decades of industry experience with modern business management expertise to support franchise growth.
Franchise Units:
As of now, Brighton Pools has no active franchise units, but the company is actively seeking qualified franchisees. The focus is on building a network of single and multi-unit owners in strategic regions nationwide.
Brand Journey & Company History:
Started as a local pool construction business in Maryland.
Expanded into pool renovations, remodeling, and full-service maintenance.
Built a reputation for quality craftsmanship and exceptional customer service.
Received multiple industry awards and recognition for innovation and service excellence.
Ownership & Structure:
Brighton Pools is privately held and continues to operate with a strong focus on quality, growth, and franchisee support.
Market Presence:
Currently, Brighton Pools serves areas in Maryland, Pennsylvania, Delaware, New Jersey, New York, Virginia, The Carolinas, Tennessee, and Florida. The franchise model aims to extend this presence nationwide, targeting regions with favorable climates for swimming pools.
Industry Category:
Home Services – Pool Construction, Renovation, and Maintenance. Brighton Pools is positioned as a premium brand in this competitive sector, offering a combination of technical expertise, customer-focused service, and strong brand recognition.
Other Key Highlights:
Over 15,000 pools and spas designed, built, or renovated under the Brighton Pools name.
Proven operational systems, marketing strategies, and support tools designed to help franchisees succeed.
Focus on sustainable growth with recurring revenue streams through maintenance contracts, pool services, and seasonal offerings.
Pre-Launch Training: Comprehensive onboarding program covering business operations, customer service, and technical skills.
Operational Support: Access to proprietary software for scheduling, billing, and customer management.
Marketing Assistance: Branded marketing materials, digital advertising support, and local SEO strategies to drive customer acquisition.
Ongoing Education: Regular training updates and access to industry best practices to ensure franchisees stay ahead of market trends.
Technical Support: Assistance with pool equipment, repair techniques, and troubleshooting to maintain service excellence.
Business Acumen & Entrepreneurial Spirit:
Brighton Pools seeks franchisees who have a strong sense of business management, financial discipline, and strategic thinking.
Candidates should be self-motivated, goal-oriented, and capable of running day-to-day operations while planning for growth.
Customer Service Orientation:
The franchise thrives on excellent customer experiences. Ideal franchisees are those who are committed to providing outstanding service, building long-term client relationships, and maintaining the brand’s reputation.
Industry Background:
Prior experience in the pool, landscaping, construction, or home services industries is advantageous but not mandatory.
The franchise provides extensive training, so a willingness to learn technical and operational aspects of pool services is essential.
Financial Capability:
Minimum net worth: $200,000
Liquid assets: $50,000+
This ensures that the franchisee can comfortably cover the initial investment, operating expenses, and working capital requirements.
Location & Market Understanding:
Ideal franchisees should operate in regions with favorable climates for pool usage, such as southern and Sunbelt states.
Understanding local market demand, seasonal trends, and demographics helps maximize growth potential.
Growth-Oriented & Ambitious:
The ideal franchisee is motivated to expand, possibly managing multiple territories or units in the long term.
A proactive mindset, coupled with the ability to execute marketing strategies and operational best practices, is highly valued.
Passion & Commitment:
Brighton Pools values franchisees who are passionate about providing quality pool services and who are committed to building a strong, reputable business under the brand.
Enthusiasm for the industry and dedication to excellence ensure alignment with the brand’s long-term vision.
| Category | Details / Range |
|---|---|
| Franchise Fee | $45,000 |
| Total Investment Required | $84,150 – $155,800 |
| Minimum Investment Required | $84,150 |
| Royalty Fee | 5% of gross sales |
| Brand Fund / Marketing Fee | 1% of gross sales |
| Average Gross Revenue | $3,358,181 per unit |
| Working Capital | Included in total investment estimate (varies by location) |
| Infrastructure / Equipment Cost | Included in total investment estimate (for service vehicles, pool equipment, office setup) |
| Marketing Budget | Allocated via brand fund + optional local marketing spend |
| Expected ROI | Typically 18–24 months to break-even depending on location and market conditions |
| Potential Revenue Streams | Pool construction, renovations, maintenance contracts, equipment sales, seasonal services |
| Break-Even Time | 18–24 months |
