2007
12
$69,000
$25,000
$420,000
No
Brooke’s Sno-World is a celebrated dessert and snack brand based in Louisiana, famous for its wide array of customizable snowballs and classic snack offerings. Founded in 2007 by Brooke Carrere, the brand has grown a loyal following thanks to its more than 200 snowball flavor options, complemented by ice cream cones, shakes, sundaes, floats, banana splits, po’boys, hamburgers, hotdogs, nachos, and salads.
The concept combines quality, creativity, and community engagement, offering customers a fun and personalized dessert experience. With an established local reputation and plans for nationwide expansion, Brooke’s Sno-World presents an attractive opportunity for entrepreneurs seeking a dessert-focused franchise with strong brand identity and repeat customer potential.
Proven Local Success: Over a decade of operations and a dedicated local customer base highlight a replicable business model.
High Customer Engagement: Customizable menu items create repeat visits and social media appeal.
Multiple Revenue Streams: From snowballs and ice cream to snacks and beverages, diverse offerings enhance profitability.
Growth Potential: Expansion opportunities across suburban and urban areas in the USA.
Comprehensive Guidance: Planned pre-launch and operational support help reduce startup risk.
Established: 2007
Founder: Brooke Carrere
Current Locations: 12+ in Louisiana
Ownership: Privately owned by Brooke Carrere
Industry Category: Dessert and snack food service
Brand Journey: From a single local shop to a popular regional destination, the brand has steadily expanded its menu and built a strong community reputation.
Franchise Status: The company has explored franchising, including preparation of a Franchise Disclosure Document (FDD), but has not yet launched a fully approved franchise program.
Brooke’s Sno-World is committed to helping franchisees succeed by offering comprehensive, structured support before, during, and after the launch of the business. This ensures that even first-time franchise owners can operate efficiently and grow their brand presence.
Before opening, Brooke’s Sno-World provides guidance to help franchisees set up their business for success:
Site Selection Assistance: Guidance on choosing the most profitable locations based on foot traffic, demographics, and competitive analysis.
Lease Negotiation Support: Help negotiating favorable lease terms and rental agreements for optimal locations.
Store Design & Layout: Expert advice on store layout, signage, and décor to ensure brand consistency and customer appeal.
Equipment & Supplier Guidance: Recommendations for sourcing kitchen equipment, furniture, and packaging materials.
Franchisees and their staff receive extensive training to ensure smooth daily operations:
Onboarding & Hands-On Training: In-person or virtual training sessions on preparing menu items, snowball machines, ice cream, shakes, and other offerings.
Customer Service Training: Best practices for delivering a friendly, consistent, and engaging customer experience.
Inventory & Supply Management: Systems to manage stock levels, reduce waste, and maintain product quality.
Point-of-Sale (POS) System Training: Guidance on using POS systems efficiently for sales, reporting, and inventory tracking.
Brooke’s Sno-World helps franchisees attract and retain customers through a combination of brand-level and local marketing:
Branding Materials: Access to professionally designed signage, menus, and promotional assets.
Social Media & Online Marketing: Training on using social media, website, and digital marketing to engage local customers.
Promotional Campaigns: Assistance planning and executing seasonal promotions, community events, and grand opening strategies.
Franchisees have access to educational resources to stay updated on best practices:
Operational Manuals: Step-by-step guides covering all aspects of running a Brooke’s Sno-World location.
Recipe & Menu Updates: Regular updates with new flavors, seasonal menu items, and promotions.
Franchise Web Portal: Centralized access to resources, documentation, and communication with corporate support.
Even after launch, franchisees continue to receive assistance to optimize business performance:
Field Support Visits: Regular visits from corporate representatives to provide operational guidance and quality audits.
Problem-Solving Assistance: Access to expert advice for operational, staffing, or marketing challenges.
Performance Monitoring: Tools and systems to track sales, customer feedback, and staff performance.
Networking Opportunities: Events, forums, or webinars to connect with other franchisees and share best practices.
Brooke’s Sno-World seeks franchisees who are passionate, motivated, and committed to building a successful dessert and snack business. The ideal candidate combines entrepreneurial drive with a dedication to excellent customer service, community engagement, and operational excellence.
Must be self-motivated and proactive in managing daily operations and growing the business.
Should have a long-term vision for developing and expanding their Brooke’s Sno-World location.
Comfortable with business decision-making, including marketing, staffing, and budgeting.
Prior experience in food service, retail, or customer-facing businesses is highly advantageous but not strictly required.
Ability to manage staff, inventory, and financial operations effectively.
Understanding of basic business principles, such as cost control, revenue growth, and profit management.
A strong commitment to creating memorable and enjoyable customer experiences.
Interested in building community relationships and fostering repeat business.
Excited about offering a fun, family-friendly environment through customizable desserts and snacks.
Must have sufficient capital to cover initial investment, working capital, and operational expenses.
Willing to invest in growth opportunities, including local marketing initiatives and store improvements.
Ideally interested in high-foot-traffic urban, suburban, or tourist locations.
Able to analyze local markets and adapt strategies to attract and retain customers.
Reliable and accountable: Able to maintain operational standards consistently.
Adaptable and resilient: Willing to overcome challenges and respond to evolving market trends.
Team-oriented: Capable of leading staff while fostering a positive workplace culture.
Brand ambassador: Passionate about representing Brooke’s Sno-World values and brand identity.
| Expense Category | Estimated Range |
|---|---|
| Total Investment | $165,000 – $420,000 (varies by location type) |
| Minimum Investment | $69,000 – $107,000 (convenience store or mobile units) |
| Franchise Fee | $25,000 – $35,000 |
| Royalty Fee | 5% of weekly sales |
| Marketing Fee | 2% of monthly sales |
| Infrastructure & Setup Costs | Included in total investment, varies by unit type |
| Working Capital | Included in total investment |
| Expected ROI | Dependent on location and operational efficiency |
| Break-even Time | 2–3 years |
| Potential Revenue Streams | Snowballs, ice cream, shakes, sundaes, snacks, beverages |
