Established
2010
Franchise Units
5
Minimum Investment
$180,000
Franchise Fee
$30,000
Total Investment Range
$350,000
Home Based
No
Description
NuYo Frozen Yogurt is a modern, self-serve frozen yogurt concept built around today’s consumer demand for customizable, lighter dessert options. Positioned at the intersection of indulgence and wellness, the brand offers premium frozen yogurt flavors paired with an expansive toppings bar that encourages personalization and repeat visits.
The concept appeals to families, young professionals, and health-conscious consumers who want a fun dessert experience without the heaviness of traditional ice cream. Its bright, inviting store design, efficient self-serve model, and attractive unit-level economics make NuYo a compelling opportunity in the frozen dessert and quick-service franchise segment across the United States.
The franchise model is designed for scalability and operational simplicity. With streamlined menus, minimal kitchen complexity, and proven systems, franchisees benefit from a concept that balances strong margins with an engaging customer experience. As demand for experiential and customizable food concepts continues to grow, NuYo Frozen Yogurt remains well-positioned for long-term expansion.
Why Invest in This Franchise?
Strong Consumer Demand
Frozen yogurt continues to perform well in the U.S. dessert market, driven by family traffic, seasonal demand, and consumers seeking perceived healthier treats.
Efficient Self-Serve Model
The self-serve format reduces staffing requirements, speeds service, and allows franchisees to operate efficiently without sacrificing customer experience.
Broad Market Appeal
NuYo attracts a wide demographic, including kids, teens, families, and fitness-minded adults. Rotating flavors and toppings keep the experience fresh and encourage repeat visits.
Flexible Real Estate Footprint
Locations can perform in lifestyle centers, strip malls, college areas, and mixed-use developments, offering flexibility in site selection and manageable startup costs.
Established Franchise Systems
Franchisees benefit from standardized operations, marketing frameworks, and ongoing support designed to reduce risk and support sustainable growth.
Background
Brand Overview
NuYo Frozen Yogurt is a self-serve frozen yogurt brand built around customization, simplicity, and modern consumer preferences. The concept focuses on offering premium frozen yogurt flavors paired with an extensive toppings selection, allowing customers to create their own dessert experience in a bright, welcoming environment.
Established Year
The brand was founded 2010, during the rapid growth of the self-serve frozen yogurt segment in the United States.
Founders & Origins
NuYo Frozen Yogurt was developed by entrepreneurs with backgrounds in food service and retail operations. Their goal was to create a dessert concept that balanced indulgence with flexibility, offering a lighter alternative to traditional ice cream while maintaining strong visual appeal and customer engagement.
Brand Journey & Growth
Starting with company-owned locations, NuYo refined its operating systems, store design, and self-serve model before expanding through franchising. The brand focused on building a repeat-visit business driven by rotating flavors, seasonal offerings, and community-oriented locations. Over time, NuYo established a presence in multiple U.S. markets and positioned itself as a scalable frozen dessert franchise.
Franchise Active Units
NuYo Frozen Yogurt currently operates 5 active franchise units across the United States, with additional territories available for development.
Ownership & Business Model
The brand operates under a franchising model that emphasizes operational efficiency, lean staffing, and standardized systems. Franchisees benefit from centralized branding, vendor guidance, and proven store-level processes.
Industry Category
Frozen Desserts | Quick-Service Restaurants (QSR) | Specialty Food & Beverage
Support Training
Pre-Launch Support
Franchisees receive assistance with site selection, lease review, store layout, equipment specifications, and build-out planning to ensure consistency with brand standards.
Initial Training
Comprehensive training covers operations, food safety, inventory control, customer service, staffing, and financial management. Training combines classroom instruction with hands-on experience.
Operational Guidance
Ongoing operational support includes standard operating procedures, quality assurance systems, vendor guidance, and performance best practices.
Marketing Support
Franchisees receive marketing playbooks, grand-opening strategies, promotional calendars, and digital marketing guidance to drive local awareness and traffic.
Ongoing Franchise Support
Continuous coaching, performance reviews, and periodic field support help franchisees optimize operations and grow profitability over time.
Ideal Candidate
NuYo Frozen Yogurt is well-suited for owner-operators, multi-unit investors, and first-time franchise owners seeking a consumer-friendly food concept.
Background & Skills
Experience in retail, hospitality, or food service is helpful but not mandatory. Strong leadership, customer focus, and operational discipline are key success factors.
Personal Traits
Ideal franchisees are hands-on, community-oriented, and enthusiastic about delivering a positive guest experience.
Investment Capability
Candidates should have adequate liquid capital to cover startup costs and early operating expenses, along with a long-term growth mindset.
Location Preference
The concept performs best in high-traffic areas with strong family, student, or lifestyle-oriented demographics.
Financial Detail
| Cost / Fee Category | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $30,000 |
| Total Initial Investment | $180,000 – $350,000 |
| Minimum Liquid Capital Required | $100,000+ |
| Leasehold Improvements | $60,000 – $120,000 |
| Equipment & Fixtures | $40,000 – $80,000 |
| Furniture, Signage & Décor | $20,000 – $40,000 |
| Initial Inventory & Supplies | $8,000 – $15,000 |
| Technology & POS Systems | $5,000 – $10,000 |
| Marketing & Grand Opening | $10,000 – $20,000 |
| Working Capital (3–6 months) | $20,000 – $40,000 |
| Ongoing Royalty Fee | 5% – 6% of Gross Sales |
| Brand / Marketing Fund | 1% – 2% of Gross Sales |
| Average Break-Even Timeline | 18 – 30 Months |
| Primary Revenue Streams | Frozen Yogurt Sales, Toppings, Catering, Events |
Note: Actual costs may vary based on location, size of the unit, local construction costs, and market conditions.