2007
23
$81,650
$30,000
$214,300
No
Brow Art 23 stands at the forefront of the beauty and personal care industry in the United States, offering specialized services in eyebrow threading, permanent makeup, eyelash extensions, henna tattoos, and more. With over 200 locations across the U.S. and Puerto Rico, Brow Art 23 has established itself as a trusted brand, combining ancient beauty techniques with modern aesthetics to deliver exceptional results.
The franchise's commitment to quality and customer satisfaction has garnered a loyal clientele, making it a lucrative opportunity for aspiring entrepreneurs in the beauty sector.
Proven Business Model: Brow Art 23 has a successful track record with numerous franchised locations, demonstrating the scalability and profitability of its business model.
Comprehensive Training and Support: Franchisees receive extensive training, including certification as a Threading Artist, ensuring they are well-equipped to operate their business effectively.
Diverse Service Offerings: The franchise provides a wide range of services, catering to various customer needs and preferences, which helps in building a broad customer base.
Established Brand Recognition: With a strong brand presence and reputation, franchisees benefit from immediate brand recognition, reducing the time and effort required to build a customer base.
Established Year: Brow Art 23 was founded in 2007.
Franchise Units: As of the latest available data, Brow Art 23 operates over 200 locations across the United States and Puerto Rico.
Founders: The company was founded by Elizabeth Porikos-Gorgees, who envisioned bringing the ancient art of eyebrow threading to a broader audience.
Ownership: Brow Art 23 is a privately owned company headquartered in Deerfield, Illinois.
Market Presence in the USA: The franchise has a significant presence in various states, including California, Florida, and Illinois, with numerous locations in major shopping malls and commercial centers.
Industry Category: Beauty and Personal Care
Brow Art 23 offers a comprehensive support and training program to ensure the success of its franchisees:
Pre-Launch Support: Assistance in site selection, store design, and setup to ensure the location meets brand standards.
Training Programs: Franchisees and their staff undergo a 7-10 day training program covering all aspects of the business, including threading techniques, customer service, and operational procedures.
Ongoing Support: Continuous support is provided through regular visits, operational guidance, and updates on best practices to ensure consistent service quality.
Marketing Assistance: Franchisees receive marketing materials and strategies to promote their business locally, leveraging the brand's established reputation.
The ideal franchisee for Brow Art 23 is someone who combines business acumen with a passion for beauty, personal care, and customer service. This profile ensures that the franchisee can leverage the brand’s proven system and establish a profitable and sustainable business. Below are the key characteristics:
Enthusiastic about the beauty industry, skincare, and facial aesthetics.
Enjoys interacting with clients and providing personalized, high-quality services.
Interested in staying updated with beauty trends, threading techniques, and cosmetic innovations.
Prior experience in managing a retail business, salon, or service-based enterprise is highly advantageous.
Strong leadership, organizational, and management skills to handle staff, operations, and customer relations.
Ability to adhere to standardized processes while maintaining service quality.
Has sufficient financial resources to cover the total investment required for a Brow Art 23 franchise.
Liquid capital of at least $60,000 is recommended to ensure smooth operations and meet working capital needs.
Willingness to invest in marketing, staff training, and operational setup to establish a competitive presence.
Self-motivated, goal-oriented, and ready to take ownership of the business.
Comfortable making strategic decisions and implementing marketing initiatives to grow revenue.
Demonstrates persistence, patience, and resilience to overcome challenges during the early stages of the franchise.
Preferably chooses high-traffic locations, such as shopping malls, commercial areas, or busy urban centers.
Understands the local market demographics and can identify customer needs.
Committed to maintaining the brand standards and delivering a consistent customer experience.
Open to comprehensive training provided by Brow Art 23, including threading certification and operational guidance.
Willing to implement brand protocols for service delivery, hygiene, customer engagement, and staff management.
Views the franchise relationship as a long-term partnership rather than a short-term investment.
Actively participates in marketing campaigns, promotions, and community engagement initiatives to strengthen the brand locally.
| Financial Parameter | Details / Range |
|---|---|
| Franchise Fee | Up to $30,000 |
| Total Investment Required | $81,650 – $214,300 |
| Royalty Fee | 7% of monthly sales |
| Marketing Fee | 1% of monthly sales |
| Minimum Liquid Capital Required | $60,000 |
| Infrastructure / Setup Cost | $50,000 – $120,000 (location and size dependent) |
| Working Capital | $10,000 – $25,000 |
| Break-Even Time | 12 – 24 months |
| Expected ROI | Typically 20% – 35% annually (varies by location, management, and local demand) |
| Potential Revenue Streams | Eyebrow threading, permanent makeup, eyelash extensions, henna tattoos, retail products |
| Franchise Units in USA | Over 200 locations across the U.S. and Puerto Rico |
| Pre-Launch Costs | Site selection, store design, initial inventory, training: ~$20,000 – $35,000 |
| Ongoing Operational Costs | Staff salaries, rent, utilities, product replenishment, marketing: ~$5,000 – $15,000/month |
