Established
2016
Franchise Units
1
Minimum Investment
$150,000
Franchise Fee
$40,000
Total Investment Range
$350,000
Home Based
No
Description
Brows & Co. is a premier beauty brand specializing in permanent makeup (PMU) services, including microblading, brow shaping, and other semi-permanent cosmetic enhancements. Renowned for its commitment to quality and customer satisfaction, the brand offers a unique franchise opportunity for entrepreneurs seeking to enter the thriving beauty industry. With a focus on upscale, personalized services, Brows & Co. has established a strong presence in the USA market, making it an attractive option for potential franchisees.
Why Invest in this Franchise?
-
Established Brand Reputation: Brows & Co. has built a reputation for excellence in PMU services, attracting a loyal customer base.
-
Comprehensive Training and Support: Franchisees receive extensive training and ongoing support, ensuring operational success.
-
Growing Industry Demand: The beauty industry, particularly PMU services, is experiencing significant growth, offering lucrative opportunities.
-
Proven Business Model: The franchise model is designed for scalability and profitability, with clear operational guidelines.
Background
- Founded: 2016
Founders: Led by Sydney Helms, a master artist and educator with a vision to standardize excellence in the permanent makeup (PMU) industry.
Active Units: 1
The Journey: Brows & Co. began as a specialized boutique focused on the transformative power of a well-sculpted brow. After seeing the massive demand for quality PMU and lash services, the brand pivoted to a franchise model to empower other entrepreneurs.
Market Presence: Currently dominating the Mid-Atlantic and expanding into major US metro markets.
Industry Category: Health & Beauty / Specialized Aesthetics.
Support Training
Brows & Co. offers a comprehensive support system for its franchisees:
-
Pre-Launch Support: Assistance with site selection, lease negotiations, and salon design to ensure brand consistency.
-
Operational Training: In-depth training covering salon operations, customer service protocols, and PMU techniques.
-
Marketing Support: Provision of marketing materials, digital content, and strategies to attract and retain clients.
-
Ongoing Business Development: Regular updates on industry trends, product innovations, and business strategies to enhance profitability.
-
Continuous Mentorship: Access to a network of experienced PMU artists and business professionals for guidance and support.
Ideal Candidate
- The Entrepreneurial Spirit: You don't need to be a brow artist yourself, but you must have a passion for the beauty industry and a commitment to impeccable customer service.
Business Background: Experience in management, retail, or hospitality is highly preferred.
Investment Capability: Candidates should have the liquid capital to fund the build-out and sustain the first six months of operations.
Location Preference: We focus on high-visibility "lifestyle centers," trendy urban districts, and affluent suburban shopping hubs.
Financial Detail
| Category | Details |
| Total Investment Required | $150,000 – $350,000 (Varies by location/size) |
| Minimum Liquid Capital | $75,000 |
| Franchise Fee | $40,000 |
| Royalty Fees | 6% of Gross Sales |
| Marketing Fund | 2% of Gross Sales |
| Infrastructure Cost | Includes high-end studio build-out, luxury furniture, and tech |
| Expected Break-Even | Typically 12–24 months depending on market penetration |
| Revenue Streams | Service fees (Lashes/Brows), Membership dues, and Retail sales |