Established
2016
Franchise Units
1
Minimum Investment
$54,900
Franchise Fee
$30,000
Total Investment Range
$150,000
Home Based
No
Description
Brows & Co. is a premier beauty brand specializing in permanent makeup (PMU) services, including microblading, brow shaping, and other semi-permanent cosmetic enhancements. Renowned for its commitment to quality and customer satisfaction, the brand offers a unique franchise opportunity for entrepreneurs seeking to enter the thriving beauty industry. With a focus on upscale, personalized services, Brows & Co. has established a strong presence in the USA market, making it an attractive option for potential franchisees.
Why Invest in this Franchise?
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Established Brand Reputation: Brows & Co. has built a reputation for excellence in PMU services, attracting a loyal customer base.
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Comprehensive Training and Support: Franchisees receive extensive training and ongoing support, ensuring operational success.
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Growing Industry Demand: The beauty industry, particularly PMU services, is experiencing significant growth, offering lucrative opportunities.
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Proven Business Model: The franchise model is designed for scalability and profitability, with clear operational guidelines.
Background
Established Year:
Brows & Co. was founded in 2016 by Kechia Taylor, a highly skilled permanent makeup (PMU) artist with a vision to provide high-quality, semi-permanent beauty services.
Founders & Ownership:
The brand is privately owned by Kechia Taylor, who combined her expertise in PMU artistry with entrepreneurial acumen to create a premium beauty brand that emphasizes precision, professionalism, and customer satisfaction.
Brand Journey & Company History:
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Brows & Co. started as a single microblading studio in Gambrills, Maryland.
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From its inception, the company focused on building a reputation for quality, innovation, and personalized beauty solutions.
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Over the years, it expanded its services to include microblading, eyebrow shaping, lash enhancements, and semi-permanent makeup services, attracting a loyal and growing client base.
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The company has developed a comprehensive training program for professionals, ensuring consistent service quality across all locations.
Franchise Units & Market Presence in the USA:
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Currently, Brows & Co. operates one corporate-owned studio and is actively expanding through franchising.
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The brand is targeting key metropolitan areas across the USA, aiming to become a leading name in the PMU and beauty service industry.
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It is recognized as a premium, results-driven brand in the beauty industry and is well-positioned for growth in a market that increasingly values semi-permanent makeup solutions.
Industry Category:
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Beauty & Personal Care – specializing in permanent makeup, microblading, and brow/lash services.
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The brand leverages its reputation and high-quality training programs to maintain a competitive edge in the PMU segment.
Other Key Points:
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Brows & Co. emphasizes client safety, hygiene, and cutting-edge techniques, aligning with industry best practices.
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The company has built a strong online presence through social media, marketing campaigns, and educational content to attract franchisees and clients alike.
Support Training
Brows & Co. offers a comprehensive support system for its franchisees:
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Pre-Launch Support: Assistance with site selection, lease negotiations, and salon design to ensure brand consistency.
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Operational Training: In-depth training covering salon operations, customer service protocols, and PMU techniques.
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Marketing Support: Provision of marketing materials, digital content, and strategies to attract and retain clients.
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Ongoing Business Development: Regular updates on industry trends, product innovations, and business strategies to enhance profitability.
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Continuous Mentorship: Access to a network of experienced PMU artists and business professionals for guidance and support.
Ideal Candidate
Brows & Co. seeks motivated entrepreneurs who are passionate about the beauty industry and committed to delivering high-quality PMU services. The ideal franchisee should align with the brand’s values of precision, professionalism, and customer satisfaction.
Key Characteristics:
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Business Acumen: Franchisees should have a strong understanding of business operations, financial management, and customer service principles to effectively manage a salon.
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Passion for Beauty & PMU: A genuine interest in permanent makeup, brow shaping, and semi-permanent cosmetic enhancements is essential for maintaining high service standards and client satisfaction.
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Leadership & People Skills: Ability to manage a small team of technicians and staff, foster a positive work environment, and train employees according to brand standards.
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Financial Capability: Sufficient capital to invest in the franchise, cover operational expenses, and allocate funds for marketing and growth initiatives.
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Entrepreneurial Spirit: Proactive, motivated, and committed to building a profitable, long-term business.
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Location Preferences: Ideal candidates are located in or near urban centers and high-traffic metropolitan areas where demand for beauty services is strong.
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Client-Oriented Approach: A dedication to providing excellent customer service and creating a loyal client base.
Additional Considerations:
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Experience in the beauty or wellness industry is advantageous but not mandatory, as comprehensive training is provided.
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Franchisees should be open to learning and implementing brand-specific protocols and standards to maintain consistency across all locations.
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Commitment to adhering to safety, hygiene, and ethical standards in all service offerings.
Financial Detail
| Financial Item | Details / Range |
|---|---|
| Total Investment Required | $54,900 – $150,000 (depending on location, salon size, and build-out costs) |
| Minimum Investment Required | $54,900 |
| Franchise Fee | $30,000 (one-time fee for brand rights and training) |
| Franchise Units | Currently 1 corporate-owned, expansion via franchise opportunities |
| Infrastructure / Build-Out Cost | $20,000 – $60,000 (depends on salon size and design requirements) |
| Marketing Budget (Initial) | $5,000 – $10,000 (local advertising, promotions, and digital campaigns) |
| Working Capital | $10,000 – $20,000 (to cover first 3–6 months of operational expenses) |
| Royalty Fees | ~6% of monthly gross sales (ongoing support and brand development) |
| Expected ROI | 18 – 24 months (depending on location and management efficiency) |
| Break-Even Time | 12 – 18 months |
| Potential Revenue Streams | PMU services (microblading, brow shaping, lash enhancements), retail products (aftercare kits, beauty products), training workshops, and masterclasses |
