2008
21
$400,000
$30,000
$750,000
No
The Bullritos franchise offers one of the most exciting and profitable opportunities in the fast-casual restaurant industry. Known for its fresh, customizable burritos, tacos, and bowls served with bold Tex-Mex flavors, Bullritos has quickly built a strong reputation across the USA. With a unique “bag it, tag it, and toss it” ordering system, customers enjoy a personalized and interactive dining experience that keeps them coming back for more.
As a fast-growing burrito franchise in the United States, Bullritos stands out by combining speed, quality, and affordability—making it highly competitive in the booming Tex-Mex segment. Its fun branding, streamlined operations, and high customer loyalty create the perfect formula for entrepreneurs who want to join a thriving food franchise with proven success.
Booming Tex-Mex Market – The Mexican and Tex-Mex cuisine industry is one of the fastest-growing categories in U.S. fast-casual dining.
Unique Ordering System – Bullritos’ proprietary “bag it, tag it, and toss it” concept ensures faster service and better order accuracy.
High Customer Loyalty – Guests enjoy fresh ingredients, customizable meals, and fun branding that differentiates Bullritos from competitors.
Strong Business Model – Efficient operations, low food costs, and simple kitchen layouts make it easier for franchisees to manage.
Scalable Growth Potential – With flexible store formats, Bullritos can adapt to malls, strip centers, college towns, and urban markets.
Bullritos was founded in 2008 by Russell Ybarra, the visionary restaurateur behind Gringo’s Mexican Kitchen. Drawing inspiration from the booming fast-casual burrito trend and the need for a fresh twist in Tex-Mex dining, Ybarra created Bullritos with a fun and innovative concept. The brand’s unique “bag it, tag it, and toss it” ordering system quickly became its signature, making it stand out from traditional Mexican food restaurants.
The first Bullritos location opened in Houston, Texas, and due to its overwhelming success, the brand began expanding through franchising. Within a short span, Bullritos established a strong presence in Texas and the Southern USA, capturing loyal customers who loved its customizable burritos, tacos, bowls, and Tex-Mex flavors made with fresh ingredients.
Bullritos has positioned itself as a fast-casual Tex-Mex franchise that combines speed, convenience, and quality with a fun, customer-friendly environment. The brand also embraces flexibility in operations, with locations thriving in shopping centers, college towns, and high-traffic urban markets.
Today, Bullritos operates around 21 franchise units across the USA, and continues to attract entrepreneurs who want to invest in a proven Tex-Mex franchise model with high growth potential. Backed by the experience and credibility of its founder, Bullritos is recognized as a top emerging franchise brand in the Mexican food and fast-casual dining industry.
Bullritos provides comprehensive franchise support designed to help owners succeed at every stage:
Pre-Launch Support
Site selection assistance and demographic analysis
Lease negotiation guidance
Store design and build-out support
Training Programs
Intensive training at Bullritos corporate headquarters in Houston, TX
Hands-on operations training covering food preparation, safety, and service
Employee hiring, training, and retention strategies
Operational Support
Ongoing business coaching from experienced franchise consultants
Standard operating procedures for day-to-day management
Inventory, POS, and cost-control systems
Marketing & Branding Support
Grand opening marketing campaign to build initial buzz
National advertising programs and digital marketing strategies
Social media and local marketing guidance to drive repeat business
Ongoing Support
Continuous R&D with new menu innovations
Regular franchisee meetings and performance reviews
24/7 operational support and franchise network collaboration
Bullritos is looking for passionate entrepreneurs who want to own a fun, fast-paced, and profitable Tex-Mex franchise. The ideal candidate should have:
Business Background: Experience in restaurant, retail, or customer service is preferred but not mandatory.
Passion for Food & Hospitality: Enthusiasm for Tex-Mex cuisine and creating exceptional guest experiences.
Investment Capability: Ability to meet financial requirements, including working capital and operational costs.
Leadership Skills: Strong management abilities to hire, train, and lead a successful team.
Location Preference: Urban areas, suburban shopping centers, college towns, and high-traffic retail spaces.
Whether you’re an experienced restaurateur or a first-time investor, Bullritos provides the tools and training to ensure long-term success.
| Financial Category | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $400,000 – $750,000 |
| Minimum Investment | $400,000 |
| Franchise Fee | $30,000 – $35,000 |
| Infrastructure/Build-out Cost | $250,000 – $500,000 |
| Marketing Budget (Initial) | $15,000 – $25,000 |
| Working Capital | $50,000 – $100,000 |
| Royalty Fees | 6% of gross sales |
| Expected ROI | 15% – 25% annually |
| Break-even Timeline | 18 – 30 months |
| Revenue Streams | Dine-in, takeout, delivery, catering, online orders |
(Figures are approximate and may vary by location.)
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