Established
2009
Franchise Units
23
Minimum Investment
$428,247
Franchise Fee
$27,000
Total Investment Range
$1,085,164
Home Based
No
Description
Burger 21 is a fast-casual restaurant franchise that redefines the "better burger" experience. Founded in 2009 by Mark and Arlene Johnston, creators of The Melting Pot, the brand debuted in Tampa, Florida, in 2010. Since launching its franchise program in 2011, Burger 21 has expanded to over a dozen locations across the United States. The concept offers 21 chef-inspired burger creations, including beef, chicken, turkey, seafood, and vegetarian options, complemented by hand-crafted shakes, fresh salads, and a variety of sides. With its commitment to quality and innovation, Burger 21 has established itself as a leader in the gourmet burger segment.
Why Invest in This Franchise?
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Proven Business Model: Burger 21's "Beyond the Better Burger" concept has garnered industry recognition, including being named one of Fast Casual’s Top 100 “Movers and Shakers” in 2014.
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Strong Brand Identity: The brand's focus on chef-inspired menu items and a modern dining experience appeals to a broad customer base, driving consistent foot traffic.
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Scalable Growth Potential: With a flexible store model and a growing national presence, Burger 21 offers opportunities for both single-unit and multi-unit franchisees.
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Community Engagement: The brand's commitment to local involvement, including fundraising nights where 10% of sales are donated to local organizations, fosters strong community ties.
Background
- Established Year: 2009
- Franchise since: 2011
- Founders: Mark and Arlene Johnston (Front Burner Brands).
- Franchise Active Units: 23
- Brand Journey: Burger 21 was founded in Tampa, Florida, to fill a void in the market for high-quality, gourmet burgers served in a fast-casual environment.
- Ownership: Part of the Front Burner Brands portfolio, known for operational excellence and long-term franchise sustainability.
- Industry Category: Fast-Casual Dining / Better Burger Sector.
Support Training
Burger 21 offers a comprehensive support and training program to ensure franchisee success:
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Pre-Opening Training: In-depth operational training for franchisees and management teams at a certified training store.
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On-Site Opening Support: Corporate trainers assist in-store before and after opening day to ensure flawless execution.
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Operational Manuals: Step-by-step guides, SOPs, and ongoing best practice sharing.
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Franchise Business Consultant (FBC): Each franchisee is assigned an FBC to assist with business start-up and growth, including financial analysis, operations evaluations, strategic planning, and brainstorming of new ideas.
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Marketing Support: Access to an online asset management tool providing system-wide marketing materials and the ability to customize these materials for local use.
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Real Estate Assistance: Support with site selection that meets specific criteria related to demographics, traffic patterns, parking, character of neighborhood, and competition from and proximity to other businesses.
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Supply Chain Support: Assistance from the supply chain team in food procurement, leveraging centralized ordering, distribution, and re-distribution processes.
Ideal Candidate
- Background: Preferred candidates have multi-unit restaurant or hospitality experience and a proven track record of operational excellence.
Passion: A genuine love for the culinary arts and a commitment to providing an exceptional guest experience.
Investment Capability: You should have the financial "runway" to manage early-stage growth and the ability to personally guarantee the franchise obligations.
Commitment: This is not an absentee-owner model. The brand thrives with hands-on operators who live in the markets they serve and engage with the local community.
Location Preference: Urban centers, high-traffic suburban hubs, or "non-traditional" sites like transportation terminals.
Financial Detail
Franchise Investment Overview
- Franchise Fee: $27,000 – $40,000
- Total Initial Investment: $428,247 – $1,085,164
- Minimum Net Worth Requirement: $600,000
- Liquid Capital Requirement: $250,000
Ongoing Fees
- Royalty Fee: 5% of gross revenue
- Marketing/Ad Fee: 1%
Incentives
- Veteran Discount: 10% off the franchise fee
Agreement Details
- Franchise Term: 10 years
- Renewal Option: Yes, renewal is available upon completion of the initial term